Loafers Shoes for Women
MaybeThe top 5 products take only 12% of clicks. But buyers convert on only 0.2% of searches, so Loafers Shoes for Women is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 2,461 Fashion niches · +4 vs the category median of 4852
- Market size
- £59K/yr1.1M searches / yr
- 90-day growth
- +24.0%search demand this quarter
- Competition
- 12%top-5 click share · 48 brands · 100 sellers
Flapen Score
Loafers Shoes for Women against its category
The dotted line is the Fashion average. Past it, Loafers Shoes for Women is stronger. Inside it, weaker.
Market
The Loafers Shoes for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loafers Shoes for Women 1.1M times last year and spent an estimated £59K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +24.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £59Ka year
- Peak month
- April2.7× the quietest month
- Top search term
- mary jane shoes for women261K searches a year
02 · Price
A sale here is worth £23.70.
Listings sell for £23.70 on average, from £5.60 to £95.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £23.70 that is £0 to £2K a year per listing.
- Average price
- £23.70inside the $15 to $100 sweet spot
- Price range
- £5.60–£95.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #224 within Shoes. It carries 4,849 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 60%
- Out of stock, average day
- 10.5%
- Average rank
- #224in Shoes
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,849per listing
- Listings tracked
- 218
04 · Newcomers
2 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 30
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Loafers Shoes for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 7 UK
- Price
- £16.27
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 2 UK
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Burgundy Velvet 7 UK
- Price
- £16.89
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Lilley Womens Black Patent Buckle T-Bar Shoe - Size 6 UK - Black
- Price
- £12.30
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Burgundy Velvet 5.5 UK
- Price
- £16.58
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago
Trending
estimated 90-day click momentum
Amazon Essentials Womens Belice Ballet Flat Gold 10.5 UK
- Price
- £14.25
- Rating
- 4.1/5
- Reviews
- 80,603
- Age
- 6y ago

Pavers Womens Sandals in White with Adjustable Soft Straps - Memory Foam Suede Footbed - Comfortable Fit Lightweight Footwear - Size UK 6 / EU 39
- Price
- £23.98
- Rating
- 4.4/5
- Reviews
- 836
- Age
- 5y ago

Pavers Womens Leather Trainers in Stone - Wide Fit Shoes Decorated with Shimmering Flashes - Ladies Stylish Casual Footwear - Size UK 6 / EU 39
- Price
- £28.03
- Rating
- 4.4/5
- Reviews
- 473
- Age
- 5y ago

Pavers Womens Chunky Platform Trainers in Silver Shimmer - Comfortable Shoes - Lace-Up & Zip Fastening with Cushioned Insole for Everyday Wear - UK Size 6
- Price
- £27.73
- Rating
- 4.3/5
- Reviews
- 613
- Age
- 2y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 7 UK
- Price
- £16.27
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago
Newest
by launch date
Pavers Cushioned Touch Fasten Mary Janes - Fuschia Size 7
- Price
- £24.41
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 4mo ago

Lightweight Mary-Jane Ladies Trainers - Navy Floral Size 7
- Price
- £27.45
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 7 UK
- Price
- £16.27
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Black Velvet 2 UK
- Price
- £15.74
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago

Amazon Essentials Womens Mary Jane Ballet Pumps Burgundy Velvet 7 UK
- Price
- £16.89
- Rating
- 4.4/5
- Reviews
- 1,767
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 12% of clicks, no more. An open shelf where new products get seen.
Brands
48 falling
Sellers
100
Est. top-5 brand share
71%
Top 20: 91%
Est. top-5 click share
12%
Top 20: 28%
Open market
28%
- Pavers28%
- Amazon Essentials17%
- Lilley9%
- DREAM PAIRS9%
- Hotter6%
- Skechers3%
Demand
Loafers Shoes for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×
Search terms
Top Loafers Shoes for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mary jane shoes for women261K/yr
- pavers shoes for women186K/yr
- summer shoes41K/yr
- pavers82K/yr
- ballerina shoes for women48K/yr
- pavers trainers women69K/yr
- hotter shoes for women86K/yr
- navy shoes for women46K/yr
- summer shoes for women24K/yr
- extra wide fit shoes for women49K/yr
Reviews and returns
What reviews say buyers love and hate about Loafers Shoes for Women
We read the reviews and the return reasons for every product selling here.
“Too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loafers Shoes for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









