Loafers
MaybeThe top 5 products take only 16% of clicks. But buyers convert on only 0.4% of searches, so Loafers is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 2,461 Fashion niches · +6 vs the category median of 4854
- Market size
- £37K/yr370K searches / yr
- 90-day growth
- +56.4%search demand this quarter
- Competition
- 16%top-5 click share · 38 brands · 63 sellers
Flapen Score
Loafers against its category
The dotted line is the Fashion average. Past it, Loafers is stronger. Inside it, weaker.
Market
The Loafers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Loafers 370K times last year and spent an estimated £37K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +56.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £37Ka year
- Peak month
- September1.8× the quietest month
- Top search term
- loafers80K searches a year
02 · Price
A sale here is worth £23.37.
Listings sell for £23.37 on average, from £6.43 to £66.15. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £23.37 that is £0 to £2K a year per listing.
- Average price
- £23.37inside the $15 to $100 sweet spot
- Price range
- £6.43–£66.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #79 within Shoes. It carries 2,439 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 82%
- Out of stock, average day
- 4.7%
- Average rank
- #79in Shoes
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,439per listing
- Listings tracked
- 169
04 · Newcomers
Amazon counts 1 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Loafers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Essentials Mens Venetian Dress Loafers Brown Faux Suede 9 UK
- Price
- £21.59
- Rating
- 4.1/5
- Reviews
- 316
- Age
- 1y ago

Bruno Marc Mens Driving Loafers Slip-on Shoes Size 8 Grey 3251314
- Price
- £21.35
- Rating
- 4.3/5
- Reviews
- 8,433
- Age
- 8y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Brown Faux Suede 9 UK
- Price
- £22.09
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Bruno Marc Mens Driving Loafers Slip-on Shoes Size 10 Navy 3251314
- Price
- £20.42
- Rating
- 4.3/5
- Reviews
- 8,433
- Age
- 8y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Brown Faux Suede 10 UK
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago
Trending
90-day click momentum
Bruno Marc Mens Driving Loafers Slip-on Shoes Size 8 Grey 3251314
- Price
- £21.35
- Rating
- 4.3/5
- Reviews
- 8,433
- Age
- 8y ago

Bruno Marc Mens Loafers Moccasins Shoes Size 7 Brown HUGH-01
- Price
- £22.20
- Rating
- 4.2/5
- Reviews
- 5,843
- Age
- 9y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Brown Faux Suede 10 UK
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Skechers Diameter Zinroy Mens Loafers Brown 10 UK
- Price
- £30.56
- Rating
- 4.6/5
- Reviews
- 6,416
- Age
- 2y ago

Bruno Marc Mens Driving Loafers Slip-on Shoes Size 11 Black 3251314
- Price
- £21.19
- Rating
- 4.3/5
- Reviews
- 8,433
- Age
- 8y ago
Newest
by launch date
Amazon Essentials Mens Classic Penny Loafers Dress Shoes Brown Faux Suede 9 UK
- Price
- £22.09
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Brown Faux Suede 10 UK
- Price
- £21.43
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Black Faux Leather 11 UK
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Amazon Essentials Mens Classic Penny Loafers Dress Shoes Black Faux Leather 10 UK
- Price
- £22.09
- Rating
- 4.2/5
- Reviews
- 436
- Age
- 1y ago

Silver Street London San Mauro Premium Suede Loafers Shoes for Men Extra Padded Breathable Mens Casual Shoes Comfortable Moccasins Slip On Men Flats Tan UK 9
- Price
- £27.16
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
63
Top-5 brand share
77%
Top 20: 93%
Top-5 click share
16%
Top 20: 38%
Open market
20%
- Bruno Marc39%
- Amazon Essentials24%
- Silver Street London8%
- Jamron4%
- Skechers3%
- Lilley2%
Demand
Loafers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Loafers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loafers80K/yr
- suede loafers men18K/yr
- mens suede loafers19K/yr
- mens moccasin shoes18K/yr
- mens loafers size 920K/yr
- brown loafers men17K/yr
- men loafers16K/yr
- mens loafers size 1017K/yr
- loafers men17K/yr
- mens loafers size 814K/yr
Reviews and returns
What reviews say buyers love and hate about Loafers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Large fit
Poor fit
Shocking quality
showing that the manufacturing process for these shoes has poor quality control
Poor quality
Fell apart during the 1st time wearing them
Coming apart at the seams
Can't comment on durability as only been using a few days
Far too wide and high, foot slips out easily
Very small for a wide foot could not fit on
MY SHOES ON MY LEFT FOOT THE ELASTIC HAS COME AWY CAN I HVE ANOTHER PAIR ADIFF SHOE SIZE 9
They look and feel expensive
Waste of money
The £6+ I paid makes them seem over priced
Love
Very comfortable to wear
Extremely comfortable
Comfortable Shoes
Good quality shoes
Good quality
good quality shoe very pleased good price
Good value
Good value for money
Good value for money
Correct fit
Very snug fit
Nice fitting shoes
Gpod styling and the same old Hush Puppie comfort
lovely style
Pretty stylish
Return
4.4% Return rate 78% Fixable by listing
Very small
Large fit
Poor fit
Far too wide and high, foot slips out easily
Very small for a wide foot could not fit on
MY SHOES ON MY LEFT FOOT THE ELASTIC HAS COME AWY CAN I HVE ANOTHER PAIR ADIFF SHOE SIZE 9
Very uncomfortable
Not super comfortable for long walks
although they weren't the most comfortable of shoes they will probably wear in over time
Shocking quality
showing that the manufacturing process for these shoes has poor quality control
Poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Loafers questions
Answered from the same tracked data.









