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Liverpool Wallet

Fail

Shoppers spend only $19K a year here, so Liverpool Wallet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£19K/yr27K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
45%top-5 click share · 8 brands · 54 sellers

Flapen Score

Liverpool Wallet against its category

The dotted line is the Fashion average. Past it, Liverpool Wallet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Wallet 27K times last year and spent an estimated £19K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
6.7%
Market size, estimated
£19Ka year
Peak month
December4.8× the quietest month
Top search term
liverpool wallet23K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £4.37 to £19.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.81 that is £0 to £1K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£4.37–£19.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #319 within Luggage & Travel Gear. It carries 499 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
88%
Out of stock, average day
8.7%
Average rank
#319in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Liverpool Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£577£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

54

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 97%

Open market

2%

  • Liverpool F.C.61%
  • FOCO11%
  • Vatan10%
  • ODS:UK7%
  • Buono Pelle6%
  • Hoobest3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Liverpool Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Liverpool Wallet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leather Quality13%−0.02

Not leather

The leather is to soft

smells so strongly of leather I had to douse it in perfume

Quality-Overall13%+1.74

cheap

Looks too cheap

quality very poor

Material Quality10%−0.07

Cheap material

Poorly made with cheap material

Thickness7%−0.06

Too chunky

Lining Quality7%−0.06

all lining come undone

Love

Quality-Overall31%+1.74

Looks good and is well made

Good quality wallet

Decent quality

Value For Money15%+1.84

Worth buying

Great Value

Good value

Size-Overall10%+0.03

just the right size

handy size

Great wallet size perfect quality good

Pockets/Compartments9%0.00

Fits well in pocket

Plenty card holders

Enough slots for cards

Advertised Vs Actual Product9%+0.56

Does the job

As described

exactly as promised by the seller

Return

1.2% Return rate 65% Fixable by listing

Size-Overall49%▆▇█▆▇▆

Ice small wallet

can b a tight fit for some carde

Quality-Overall9%▃█▄█▄▄

cheap

Looks too cheap

quality very poor

Pockets/Compartments8%▆▄██▄▆

Doesn't have a coin pocket

Advertised Vs Actual Product5%▁▁▁█▄▆
Weight Heavy4%█▁▁▃▄▄

FAQ

Common Liverpool Wallet questions

Answered from the same tracked data.