Liverpool Wallet
FailShoppers spend an estimated $19K a year here, so Liverpool Wallet is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £19K/yr27K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 54 sellers
Flapen Score
Liverpool Wallet against its category
The dotted line is the Fashion average. Past it, Liverpool Wallet is stronger. Inside it, weaker.
Market
The Liverpool Wallet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Liverpool Wallet 27K times last year and spent an estimated £19K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 27K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 6.7%
- Market size, estimated
- £19Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- liverpool wallet23K searches a year
02 · Price
A sale here is worth £10.81.
Listings sell for £10.81 on average, from £4.37 to £19.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.81 that is £0 to £1K a year per listing.
- Average price
- £10.81under the $15 to $100 sweet spot
- Price range
- £4.37–£19.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #319 within Luggage & Travel Gear. It carries 499 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 88%
- Out of stock, average day
- 8.7%
- Average rank
- #319in Luggage & Travel Gear
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 499per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Liverpool Wallet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Official Liverpool FC Wallet
- Price
- £10.96
- Rating
- 4.7/5
- Reviews
- 546
- Age
- 9y ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

Liverpool F.C. Sports Fan Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Men
- Price
- £13.15
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago

Liverpool F.C. Sports Fan Trifold Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Boys
- Price
- £11.09
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

ODS:UK Mens RFID Blocking Safe Soft Leather Tri Fold Wallet Card Slots Id Window and Coin Pocket (Black - Style 2) M
- Price
- £8.92
- Rating
- 4.4/5
- Reviews
- 1,434
- Age
- 10y ago
Trending
estimated 90-day click momentum
FOCO Officially Licensed Liverpool FC Red Glide Backpack
- Price
- £19.56
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

Buono Pelle Wallets Mens Slim RFID Blocking Genuine Leather with Zip Coin Pocket Banknote Compartments Card Holders Pouch ID Window. Wallet for Men with Gift Box (Jet Black)
- Price
- £9.45
- Rating
- 4.5/5
- Reviews
- 557
- Age
- 3y ago

Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago
Newest
by launch date
FOCO Officially Licensed Liverpool FC Red Glide Backpack
- Price
- £19.56
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
- Price
- £8.94
- Rating
- 5.0/5
- Reviews
- 33
- Age
- 9mo ago

Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 403
- Age
- 11mo ago

Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15
- Price
- £6.59
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

FOCO Liverpool Wallet
- Price
- £4.37
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
54
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 97%
Open market
2%
- Liverpool F.C.61%
- FOCO11%
- Vatan10%
- ODS:UK7%
- Buono Pelle6%
- Hoobest3%
- Open — no brand owns it (2 brands, 2%)
Demand
Liverpool Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Reviews and returns
What reviews say buyers love and hate about Liverpool Wallet
We read the reviews and the return reasons for every product selling here.
“Not leather”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liverpool Wallet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









