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Liverpool Wallet

Fail

Shoppers spend an estimated $19K a year here, so Liverpool Wallet is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£19K/yr27K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
45%top-5 click share · 8 brands · 54 sellers

Flapen Score

Liverpool Wallet against its category

The dotted line is the Fashion average. Past it, Liverpool Wallet is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Wallet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Wallet 27K times last year and spent an estimated £19K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
6.7%
Market size, estimated
£19Ka year
Peak month
December4.8× the quietest month
Top search term
liverpool wallet23K searches a year

02 · Price

A sale here is worth £10.81.

Listings sell for £10.81 on average, from £4.37 to £19.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.81 that is £0 to £1K a year per listing.

Average price
£10.81under the $15 to $100 sweet spot
Price range
£4.37–£19.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #319 within Luggage & Travel Gear. It carries 499 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
88%
Out of stock, average day
8.7%
Average rank
#319in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Liverpool Wallet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£577£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

54

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 97%

Open market

2%

  • Liverpool F.C.61%
  • FOCO11%
  • Vatan10%
  • ODS:UK7%
  • Buono Pelle6%
  • Hoobest3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Liverpool Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Liverpool Wallet

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Leather Quality”
1.2%of orders come back
“Not leather”
A buyer, on “Leather Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Liverpool Wallet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data