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Liverpool Wallet

a small market ($19K/yr) — Liverpool Wallet doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 5Growth 30Conversion 72Competition 66Returns 91Price range 30Avg price 40Brand share 14Review moat 75Quality gap 33
This niche Category average

Is Liverpool Wallet profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Wallet is a £19K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Liverpool Wallet: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 6.7% of searches end in a purchase.

£19K

revenue / yr

Units sold / yr2K
Search volume / yr+4.3%27K
Conversion rate6.7%
Avg price£10.81

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 54
Top-5 product click share45%
Open market6%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement48%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews499

Top Liverpool Wallet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£577£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

54

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

45%

Top 20: 97%

Open market

2%

  • Liverpool F.C.61%
  • FOCO11%
  • Vatan10%
  • ODS:UK7%
  • Buono Pelle6%
  • Hoobest3%
  • Open — no brand owns it (2 brands, 2%)

Liverpool Wallet demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR6.7%Products25Brands8Top 5 Brands94%OOS Rate8.7%Rating4.5★Reviews499Avg BSR#319
2K2KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

What reviews say buyers love and hate about Liverpool Wallet

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall31%

Looks good and is well made

Value For Money15%

Worth buying

Size-Overall10%

just the right size

Pockets/Compartments9%

Fits well in pocket

Advertised Vs Actual Product9%

Does the job

What buyers complain about

76% of reviews
Leather Quality13%

Not leather

Quality-Overall13%

cheap

Material Quality10%

Cheap material

Thickness7%

Too chunky

Lining Quality7%

all lining come undone

Liverpool Wallet return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
49%
2Quality-Overall
9%
3Pockets/Compartments
8%
4Advertised Vs Actual Product
5%
5Weight Heavy
4%

Common Liverpool Wallet questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Wallet 44/100 on Amazon United Kingdom — Skip it. The niche generates £19K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +4.3% over the last 90 days.
Search demand for Liverpool Wallet on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.8× the quietest.