liverpool wallet
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great498.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Price range
Okay£4.37–£19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£19K£19K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, liverpool wallet is a £19K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
liverpool wallet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £16K–£22K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #319
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 48%
- Out of stock
- 8.7%
- Avg brand age
- 49 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
54
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
45%
Top 20: 97%
Open market
2%
- Liverpool F.C.61%
- FOCO11%
- Vatan10%
- ODS:UK7%
- Buono Pelle6%
- Hoobest3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — +4.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top liverpool wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Official Liverpool FC Wallet
Liverpool F.C.£10.964.7★546 rev
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
Vatan£9.844.4★403 rev
Liverpool F.C. Sports Fan Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Men
Liverpool F.C.£13.154.3★130 rev
Liverpool F.C. Sports Fan Trifold Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Boys
Liverpool F.C.£11.094.4★95 rev
ODS:UK Mens RFID Blocking Safe Soft Leather Tri Fold Wallet Card Slots Id Window and Coin Pocket (Black - Style 2) M
ODS:UK£8.924.4★1,434 rev
Newest
by launch date
FOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.562 rev
Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
GUINNESS THE 1759£8.9433 rev
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
Vatan£9.84403 rev
Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15
Ruispeed£6.5934 rev
FOCO Liverpool Wallet
FOCO£4.3730 rev
Trending
90-day click momentumFOCO Officially Licensed Liverpool FC Red Glide Backpack
FOCO£19.564.0★
Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)
Vatan£9.844.4★
Buono Pelle Wallets Mens Slim RFID Blocking Genuine Leather with Zip Coin Pocket Banknote Compartments Card Holders Pouch ID Window. Wallet for Men with Gift Box (Jet Black)
Buono Pelle£9.454.5★
Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise
GUINNESS THE 1759£8.945.0★
Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15
Ruispeed£6.594.2★
What buyers say about liverpool wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Looks good and is well made”
“Worth buying”
“just the right size”
“Fits well in pocket”
“Does the job”
“Good quality leather”
“Its clearly been designed with everyday use in mind while still looking smart and well-crafted”
“complimented the wallet having two separate zipper sections”
“Nice soft wallet”
“durable”
What buyers complain about
“Not leather”
“cheap”
“Cheap material”
“Too chunky”
“all lining come undone”
“Only fot and is already come apart”
“Doesn't have a coin pocket”
“Ice small wallet”
“Blocking”
“looks expensive”
Top return reasons
Common questions
- Is liverpool wallet profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the liverpool wallet niche?
- 8 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in liverpool wallet?
- Top complaints mined from reviews: Leather Quality, Quality-Overall, Material Quality. The return rate is 1.2%.
- When does demand for liverpool wallet peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the liverpool wallet niche?
- Listings span £4.37–£19.56; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.