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Liverpool Hoodie

Fail

Shoppers spend only $28K a year here, so Liverpool Hoodie is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£28K/yr184K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
19%top-5 click share · 28 brands · 34 sellers

Flapen Score

Liverpool Hoodie against its category

The dotted line is the Fashion average. Past it, Liverpool Hoodie is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Hoodie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Hoodie 184K times last year and spent an estimated £28K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
0.9%
Market size, estimated
£28Ka year
Top search term
liverpool pyjamas26K searches a year

02 · Price

A sale here is worth £17.10.

Listings sell for £17.10 on average, from £7.76 to £68.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £17.10 that is £0 to £2K a year per listing.

Average price
£17.10inside the $15 to $100 sweet spot
Price range
£7.76–£68.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #465 within Boys. It carries 5,738 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
68%
Out of stock, average day
35.9%
Average rank
#465in Boys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,738per listing
Listings tracked
113

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Liverpool Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£560£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

34

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

19%

Top 20: 51%

Open market

12%

  • Liverpool F.C.66%
  • FOCO9%
  • Suyaluoi5%
  • ThePyjamaFactory4%
  • TONGQUD3%
  • Harry Bear1%
  • Open — no brand owns it (22 brands, 12%)

Demand

Liverpool Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.6× · 7 of 12 months tracked

Search terms

Top Liverpool Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool pyjamas26K/yr
  • liverpool pyjamas boys20K/yr
  • liverpool pjs13K/yr
  • liverpool slippers16K/yr
  • liverpool slippers mens11K/yr
  • mens liverpool pyjamas11K/yr
  • liverpool pyjamas mens12K/yr
  • liverpool hoodie16K/yr
  • liverpool pjs boys9K/yr
  • liverpool pjs men11K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Hoodie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.13

size was small

Purchased size 8 came up a little tight

Big for size

Quality-Overall9%

Tacky cheap junk at best zero quality to this item

Not the best

Poor quality

Color6%−0.06

Its cream not white

Not white

WARNING: Bright White is NOT Bright White - the zip is indeed Bright White, however the hoodie material is a Creamy Colour, wish i'd checked other 1 star reviews first as seems to be a common complaint for this colour, at least the returns service is simply and easy, shame about the product

Comfort-Overall5%+3.75

Uncomfortable at First; Comfortable Now

Very uncomfortable to walk in due to feet moving about to much even though size is correct

Itchy and uncomfortable, don't buy

Thickness4%−0.02

its very thin

it could be slightly thicker hence the 4 star rating

To thin

Love

Comfort-Overall44%+3.75

So comfortable

Really comfy and true size slippers

Comfy slippers

Quality-Overall11%

Very well made

Brilliant quality

Good quality and service was smooth

Warmth10%+0.15

Warm and soft

Nice comfy warm slippers

It warm a good colour

Size-Overall8%−0.13

True to size comfortable

Good fit

Lovely slippers, great fit

Value For Money5%−0.01

Great value

good value for money

Good price

Return

1.7% Return rate 73% Fixable by listing

Size-Overall51%▆▇█▇▆▇

size was small

Purchased size 8 came up a little tight

Big for size

Feet Fit8%▄▆█▄▆▅
Material Quality6%▄▁▄██▃
Quality-Overall5%█▇▃▆▁█

Tacky cheap junk at best zero quality to this item

Not the best

Poor quality

Width4%▄▁▃█▇▃

FAQ

Common Liverpool Hoodie questions

Answered from the same tracked data.