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liverpool hoodie

Skip it

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 9Conversion 11Competition 95Returns 81Price range 85Avg price 80Brand share 30Review moat 24Quality gap 27

Competition

Incredible19%

top-5 click share — an open shelf

Price range

Great£7.76–£68.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Avg price

Great£17.10

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,738.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

Market size

Bad£28K

£28K/yr · 184K searches

According to Flapen's Amazon United Kingdom niche tracking, liverpool hoodie is a £28K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

liverpool hoodie market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£34K–£43K
units × avg price
Conversion rate
0.9%
Avg BSR
#465
Page quality
0%
Prime
68%
Sponsored
51%
Out of stock
35.9%
Avg brand age
42 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

34

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

19%

Top 20: 51%

Open market

12%

  • Liverpool F.C.66%
  • FOCO9%
  • Suyaluoi5%
  • ThePyjamaFactory4%
  • TONGQUD3%
  • Harry Bear1%
  • Open — no brand owns it (22 brands, 12%)

Demand

Weekly Amazon search volume, last 29 weeks — -32.1% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top liverpool hoodie search terms

  • liverpool pyjamas26K/yr
  • liverpool pyjamas boys20K/yr
  • liverpool pjs13K/yr
  • liverpool slippers16K/yr
  • liverpool slippers mens11K/yr
  • mens liverpool pyjamas11K/yr
  • liverpool pyjamas mens12K/yr
  • liverpool hoodie16K/yr
  • liverpool pjs boys9K/yr
  • liverpool pjs men11K/yr
All search terms

Top liverpool hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£5604%£1K6%£2K8%£2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about liverpool hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall44%

“So comfortable”

Quality-Overall11%

“Very well made”

Warmth10%

“Warm and soft”

Size-Overall8%

“True to size comfortable”

Value For Money5%

“Great value”

Soft Feel5%

“Nice and soft”

Gifting Purpose2%

“Great gift”

Material Quality2%

“Very comfortable material”

Advertised Vs Actual Product1%

“Just as described”

Machine Wash Suitability1%

“Added bonus of being washable”

What buyers complain about

Size-Overall26%

“size was small”

Quality-Overall9%

“Tacky cheap junk at best zero quality to this item”

Color6%

“Its cream not white”

Comfort-Overall5%

“Uncomfortable at First; Comfortable Now”

Thickness4%

“its very thin”

Warmth4%

“inclined to get prematurely cold in not-particularly-cold conditions”

Value For Money3%

“Not worth it”

Advertised Vs Actual Product3%

“False advertising and poor quality product”

Allergies2%

“Subsequently I got blisters after 45 min of wearing them”

Arm Fit2%

“arm length good body good shape just a little too short as it says oversized I wouldnt like to agree”

Top return reasons

Size-Overall51%
Feet Fit8%
Material Quality6%
Quality-Overall5%
Width4%
Color4%
Thin3%
Stitch/Finish/Polish2%
Gap/Hole2%
Zipper Quality2%

Common questions

Is liverpool hoodie profitable to sell on Amazon United Kingdom?
The niche generates £28K/yr across 113 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (41/100).
How competitive is the liverpool hoodie niche?
28 brands and 34 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in liverpool hoodie?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.7%.
What does it cost to enter the liverpool hoodie niche?
Listings span £7.76–£68.14; the average listing price is £17.10 (sweet spot $15–$100). The average incumbent carries 5,738 reviews — the moat a new listing must climb.