How competitive is the Liverpool Hoodie niche on Amazon United Kingdom?

28 brands and 34 sellers compete in Liverpool Hoodie on Amazon United Kingdom. The top 5 Liverpool Hoodie products take 19% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Liverpool Hoodie niche?

Liverpool Hoodie sells for £17.10 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.76–£68.14. The average incumbent carries 5,738 reviews — the moat a new listing must climb.

Liverpool Hoodie

a small market ($28K/yr) — Liverpool Hoodie doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liverpool Hoodie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Hoodie is a £28K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.

Liverpool Hoodie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.1% over the last 90 days and 0.9% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr3K

Search volume / yr-32.1%184K

Conversion rate0.9%

Avg price£17.10

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers28 · 34

Top-5 product click share19%

Open market13%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 113 products

Top Liverpool Hoodie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liverpool F.C. Boys Pyjamas Set Nightwear PJs for Kids Teenagers Football Lounge Wear 4-14 Years Liverpool Gifts for Boys (Red/Grey 7-8 Years)

Price: £13.92
Rating: 4.7/5
Reviews: 248
Age: 3y ago

Mens Official Liverpool Football Club Red Long LFC Pyjamas (X-Large)

Price: £25.07
Rating: 4.6/5
Reviews: 132
Age: 5y ago

Liverpool F.C. Mens Pyjamas Set Nightwear T-shirt and Bottoms PJs Lounge Set for Men Teenagers S-3XL Gifts for Men (3XL Red/Grey)

Price: £15.73
Rating: 4.7/5
Reviews: 152
Age: 3y ago

Liverpool FC Official Football Gift Boys Short Pyjamas YNWA Red 10-11 Years

Price: £12.58
Rating: 4.7/5
Reviews: 1,704
Age: 26y ago

Boys Liverpool Football Club Long Red Cotton Pyjamas (15-16 Years)

Price: £12.23
Rating: 4.5/5
Reviews: 90
Age: 3y ago

Newest

by launch date

Suyaluoi Boys Pyjamas Ronaldo No.7 Fans Cotton Homewear Pajama Set Long Sleeve Casual Football Nightwear Pjs Set (UK Age 8 Years 9 Years Regular Red)

Price: £14.06
Rating: 4.6/5
Reviews: 403
Age: 1y ago

TONGQUD Boys Pajamas Ronaldo No.7 Fans Cotton Homewear Pyjama Set Long Sleeve Casual Pjs Set (UK Age 6 Years 7 Years Regular Black)

Price: £14.11
Rating: 4.5/5
Reviews: 226
Age: 2y ago

Liverpool Football Club Boys Black Fleece Sleepsuit Kids All in One (8-9 Years)

Price: £18.23
Rating: 4.6/5
Reviews: 146
Age: 2y ago

Boys Liverpool Football Club Luxury Fleece Long LFC Pyjama Set (14-15 Years) Grey

Price: £13.82
Rating: 4.8/5
Reviews: 37
Age: 2y ago

Liverpool F.C. Mens Official Dressing Gown Red Fleece Hooded LFC Robe (X-Large)

Price: £31.41
Rating: 4.7/5
Reviews: 123
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

Top-5 brand share

87%

Top 20: 98%

Top-5 click share

19%

Top 20: 51%

Open market

12%

Liverpool F.C.66%
FOCO9%
Suyaluoi5%
ThePyjamaFactory4%
TONGQUD3%
Harry Bear1%
Open — no brand owns it (22 brands, 12%)

Liverpool Hoodie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR0.9%Products113Brands28Top 5 Brands87%OOS Rate35.9%Rating4.6★Reviews5,738Avg BSR#465

Top Liverpool Hoodie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liverpool pyjamas26K/yr -0.5%0.6% conv.
liverpool pyjamas boys20K/yr -57.3%1.1% conv.
liverpool pjs13K/yr -22.8%0.3% conv.
liverpool slippers16K/yr -11.0%0.7% conv.
liverpool slippers mens11K/yr -14.3%0.6% conv.
mens liverpool pyjamas11K/yr -14.8%1.4% conv.
liverpool pyjamas mens12K/yr -30.9%1.4% conv.
liverpool hoodie16K/yr -55.8%0.5% conv.
liverpool pjs boys9K/yr -40.6%0.8% conv.
liverpool pjs men11K/yr -27.6%1.0% conv.

What reviews say buyers love and hate about Liverpool Hoodie

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Comfort-Overall44%

“So comfortable”

Quality-Overall11%

“Very well made”

Warmth10%

“Warm and soft”

Size-Overall8%

“True to size comfortable”

Value For Money5%

“Great value”

What buyers complain about

64% of reviews

Size-Overall26%

“size was small”

Quality-Overall9%

“Tacky cheap junk at best zero quality to this item”

Color6%

“Its cream not white”

Comfort-Overall5%

“Uncomfortable at First; Comfortable Now”

Thickness4%

“its very thin”

Liverpool Hoodie return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Feet Fit

3Material Quality

4Quality-Overall

5Width

Common Liverpool Hoodie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Hoodie 41/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 113 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -32.1% over the last 90 days.

Liverpool Hoodie buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 1.7%.