Skip to content
49

liverpool cap

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 57Conversion 46Competition 60Returns 97Price range 76Avg price 77Brand share 8Review moat 87Quality gap 32

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great253.59

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£15.99

avg listing price — sweet spot $15–$100

Price range

Great£9.96–£31.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.4%

90-day search growth — must beat 0% to launch

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£30K

£30K/yr · 52K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, liverpool cap is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

liverpool cap market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£32K–£40K
units × avg price
Conversion rate
3.6%
Avg BSR
#384
Page quality
0%
Prime
76%
Sponsored
14%
Out of stock
3.1%
Avg brand age
53 months
Avg seller age
172 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

58

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

2%

  • Liverpool F.C.52%
  • 4735%
  • New Era4%
  • FOCO4%
  • adidas2%
  • fan originals2%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top liverpool cap search terms

  • liverpool cap16K/yr
  • lfc cap5K/yr
  • liverpool hat14K/yr
  • liverpool caps for men4K/yr
  • liverpool fc cap3K/yr
  • liverpool hats for men6K/yr
  • lfc hat3K/yr
All search terms

Top liverpool cap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£9026%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about liverpool cap

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits perfectly”

Quality-Overall21%

“Really well made”

Gifting Purpose17%

“Great gift”

Advertised Vs Actual Product8%

“Just what I wanted”

Value For Money8%

“Very good value”

Comfort-Overall7%

“It is comfortable”

Soft Feel3%

“Lovely design soft”

Design-Overall3%

“Lovely design”

What buyers complain about

Size-Overall27%

“get too big to wear”

Velcro Quality20%

“This cap is velcro fastening not hook and loop”

Color20%

“Faded”

Advertised Vs Actual Product7%

“The hat doesn't look as good as it does in the picture”

Value For Money7%

“Not worth the money”

Top return reasons

Size-Overall50%
Quality-Overall13%
Hard Feel8%
Color4%
Neck Fit4%
Length4%
Shape/Style4%
Gap/Hole4%
Stitch/Finish/Polish4%
Design-Overall4%

Common questions

Is liverpool cap profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Skip it (49/100).
How competitive is the liverpool cap niche?
8 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in liverpool cap?
Top complaints mined from reviews: Size-Overall, Velcro Quality, Color. The return rate is 0.6%.
When does demand for liverpool cap peak?
Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the liverpool cap niche?
Listings span £9.96–£31.30; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.