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Liverpool Cap

Fail

Shoppers spend an estimated $30K a year here, so Liverpool Cap is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£30K/yr52K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
49%top-5 click share · 8 brands · 58 sellers

Flapen Score

Liverpool Cap against its category

The dotted line is the Fashion average. Past it, Liverpool Cap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Cap 52K times last year and spent an estimated £30K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
3.6%
Market size, estimated
£30Ka year
Peak month
December4.4× the quietest month
Top search term
liverpool cap16K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £9.96 to £31.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.99 that is £0 to £2K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£9.96–£31.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #384 within Accessories. It carries 254 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
76%
Out of stock, average day
3.1%
Average rank
#384in Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
29

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Liverpool Cap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£902£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

58

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

2%

  • Liverpool F.C.52%
  • 4735%
  • New Era4%
  • FOCO4%
  • adidas2%
  • fan originals2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Liverpool Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Liverpool Cap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • liverpool cap16K/yr
  • lfc cap5K/yr
  • liverpool hat14K/yr
  • liverpool caps for men4K/yr
  • liverpool fc cap3K/yr
  • liverpool hats for men6K/yr
  • lfc hat3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Cap

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
0.6%of orders come back
“get too big to wear”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Liverpool Cap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data