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Liverpool Cap

Fail

Shoppers spend only $30K a year here, so Liverpool Cap is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£30K/yr52K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
49%top-5 click share · 8 brands · 58 sellers

Flapen Score

Liverpool Cap against its category

The dotted line is the Fashion average. Past it, Liverpool Cap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liverpool Cap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Liverpool Cap 52K times last year and spent an estimated £30K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
3.6%
Market size, estimated
£30Ka year
Peak month
December4.4× the quietest month
Top search term
liverpool cap16K searches a year

02 · Price

A sale here is worth £15.99.

Listings sell for £15.99 on average, from £9.96 to £31.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.99 that is £0 to £2K a year per listing.

Average price
£15.99inside the $15 to $100 sweet spot
Price range
£9.96–£31.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #384 within Accessories. It carries 254 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
76%
Out of stock, average day
3.1%
Average rank
#384in Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Liverpool Cap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£902£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

58

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

2%

  • Liverpool F.C.52%
  • 4735%
  • New Era4%
  • FOCO4%
  • adidas2%
  • fan originals2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Liverpool Cap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Liverpool Cap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liverpool cap16K/yr
  • lfc cap5K/yr
  • liverpool hat14K/yr
  • liverpool caps for men4K/yr
  • liverpool fc cap3K/yr
  • liverpool hats for men6K/yr
  • lfc hat3K/yr

Reviews and returns

What reviews say buyers love and hate about Liverpool Cap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%+0.57

get too big to wear

too small for an adult male with a large head

Velcro Quality20%−0.15

This cap is velcro fastening not hook and loop

Color20%−0.15

Faded

Advertised Vs Actual Product7%+0.06

The hat doesn't look as good as it does in the picture

Value For Money7%+0.06

Not worth the money

Definitely not worth the money

Love

Size-Overall25%+0.57

Fits perfectly

good quality nice fit

Good quality and fit

Quality-Overall21%+2.10

Really well made

Good quality

Quality cap

Gifting Purpose17%+1.62

Great gift

Advertised Vs Actual Product8%+0.06

Just what I wanted

Value For Money8%+0.06

Very good value

Return

0.6% Return rate 62% Fixable by listing

Size-Overall50%▁▃▃█▆▄

get too big to wear

too small for an adult male with a large head

Quality-Overall13%▁█▁▁▅▅
Hard Feel8%▁▁▁▁▁█
Color4%▁▁█▁▁▁

Faded

Neck Fit4%▁▁▁▁█▁

FAQ

Common Liverpool Cap questions

Answered from the same tracked data.