How competitive is the Liverpool Cap niche on Amazon United Kingdom?

8 brands and 58 sellers compete in Liverpool Cap on Amazon United Kingdom. The top 5 Liverpool Cap products take 49% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Liverpool Cap?

Liverpool Cap buyers on Amazon United Kingdom complain most about Size-Overall, Velcro Quality, Color, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Liverpool Cap niche?

Liverpool Cap sells for £15.99 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.96–£31.30. The average incumbent carries 254 reviews — the moat a new listing must climb.

Liverpool Cap

a small market ($30K/yr) — Liverpool Cap doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Liverpool Cap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Liverpool Cap is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Liverpool Cap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.4% over the last 90 days and 3.6% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr3K

Search volume / yr+30.4%52K

Conversion rate3.6%

Avg price£15.99

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 58

Top-5 product click share49%

Open market3%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 29 products

Top Liverpool Cap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Liverpool FC Mass Basic MVP Team Cap (Black)

Price: £14.71
Rating: 4.5/5
Reviews: 78
Age: 2y ago

Liverpool Liverbird Crest Cap Dark Red -

Price: £15.18
Rating: 4.6/5
Reviews: 96
Age: 2y ago

Liverpool FC Obsidian Mass MVP Premiership Team Cap (Black)

Price: £17.18
Rating: 4.7/5
Reviews: 88
Age: 2y ago

Liverpool FC Adults Official Football Crest Baseball Cap (One Size) (Red)

Price: £13.83
Rating: 4.6/5
Reviews: 1,207
Age: 9y ago

Liverpool LFC Football Baseball Cap Hat Plain Red 3D Bird Badge Velcro Official Adult Red

Price: £14.72
Rating: 4.7/5
Reviews: 652
Age: 6y ago

Newest

by launch date

adidas Unisex Liverpool Fc Hat Black/Grey six M-L

Price: £19.94
Rating: 5.0/5
Reviews: 4
Age: 1mo ago

New Era Adults 9Forty Core Liverpool Football Club Baseball Cap Hat Black

Price: £19.53
Rating: 3.8/5
Reviews: 13
Age: 12mo ago

New Era Adults 9Forty Core Liverpool Football Club Baseball Cap Hat Red

Price: £18.88
Rating: 5.0/5
Reviews: 8
Age: 12mo ago

Liverpool F.C. Ski Hat RD Official Merchandise

Price: £16.27
Rating: 4.5/5
Reviews: 333
Age: 2y ago

Liverpool FC Ultra Holdall

Price: £31.30
Rating: 4.6/5
Reviews: 57
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Liverpool F.C.52%
4735%
New Era4%
FOCO4%
adidas2%
fan originals2%
Open — no brand owns it (2 brands, 2%)

Liverpool Cap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR3.6%Products29Brands8Top 5 Brands97%OOS Rate3.1%Rating4.6★Reviews254Avg BSR#384

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Liverpool Cap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

liverpool cap16K/yr +54.0%3.2% conv.
lfc cap5K/yr +117.1%2.3% conv.
liverpool hat14K/yr -6.5%2.5% conv.
liverpool caps for men4K/yr +30.6%6.1% conv.
liverpool fc cap3K/yr +78.5%3.6% conv.
liverpool hats for men6K/yr -28.1%3.0% conv.
lfc hat3K/yr -41.4%1.8% conv.

What reviews say buyers love and hate about Liverpool Cap

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Size-Overall25%

“Fits perfectly”

Quality-Overall21%

“Really well made”

Gifting Purpose17%

“Great gift”

Advertised Vs Actual Product8%

“Just what I wanted”

Value For Money8%

“Very good value”

What buyers complain about

80% of reviews

Size-Overall27%

“get too big to wear”

Velcro Quality20%

“This cap is velcro fastening not hook and loop”

Color20%

“Faded”

Advertised Vs Actual Product7%

“The hat doesn't look as good as it does in the picture”

Value For Money7%

“Not worth the money”

Liverpool Cap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Quality-Overall

13%

3Hard Feel

4Color

5Neck Fit

Common Liverpool Cap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Liverpool Cap 49/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +30.4% over the last 90 days.