Little Mermaid
FailShoppers spend only $45K a year here, so Little Mermaid is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £45K/yr200K searches / yr
- 90-day growth
- -12.6%search demand this quarter
- Competition
- 37%top-5 click share · 14 brands · 156 sellers
Flapen Score
Little Mermaid against its category
The dotted line is the Fashion average. Past it, Little Mermaid is stronger. Inside it, weaker.
Market
The Little Mermaid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Little Mermaid 200K times last year and spent an estimated £45K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- -12.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £45Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- the little mermaid89K searches a year
02 · Price
A sale here is worth £13.77.
Listings sell for £13.77 on average, from £2.07 to £30.46. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.77 that is £0 to £1K a year per listing.
- Average price
- £13.77under the $15 to $100 sweet spot
- Price range
- £2.07–£30.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #423 within Girls. It carries 1,149 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 85%
- Out of stock, average day
- 8.6%
- Average rank
- #423in Girls
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,149per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Little Mermaid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OSDUE Girls Jewelry Set 5 Pcs Mermaid Necklace Earring Bracelet Ring Set for Little Girl Princess Jewelry Party for Toddler Little Girl Play Party Favors Birthday Gift
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 757
- Age
- 3y ago

Mattel Disney Princess Ariel Mermaid Fashion Doll & Vanity Surprise
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 723
- Age
- 1y ago

Mattel Disney Princess Ariel Fashion Doll in Signature Look
- Price
- £6.64
- Rating
- 4.7/5
- Reviews
- 24,127
- Age
- 12y ago

Disney Princess Ariel Womens Grey Cropped Short Sleeved T-Shirt | The Little Mermaid Graphic Tee with Bubbles for Adults Movie Fan Merchandise | Ladies Apparel Gift
- Price
- £13.25
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 2y ago

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- £14.77
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Trending
90-day click momentum
Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (3-4 Years Purple Little Mermaid)
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (4-5 Years Purple Little Mermaid)
- Price
- £11.21
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (7-8 Years Purple Little Mermaid)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Disney Girls Swimsuit The Little Mermaid Swimming Costume Ariel Girls Tankini Multicoloured Age 4 to 5 Years
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 6y ago

Disney Princess Ariel Womens Grey Cropped Short Sleeved T-Shirt | The Little Mermaid Graphic Tee with Bubbles for Adults Movie Fan Merchandise | Ladies Apparel Gift
- Price
- £13.25
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 2y ago
Newest
by launch date
LEGO|Disney Princess Ariels Magical Mini Palace - The Little Mermaid Castle Toy w/a Micro Doll plus Sebastian & Flounder Animal Figures - Gift for 5+ Year Old Girls - 43285
- Price
- £12.95
- Rating
- 4.8/5
- Reviews
- 189
- Age
- 6mo ago

Mattel Disney Princess Ariel Set of 4 Small Dolls Inspired by Movie
- Price
- £14.77
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago

Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (7-8 Years Purple Little Mermaid)
- Price
- £10.97
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (3-4 Years Purple Little Mermaid)
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago

Disney The Little Mermaid Girls Swimming Costume 3-8 Yrs One Piece Swimwear Dress for Girls with Briefs Swimsuit Accessory (4-5 Years Purple Little Mermaid)
- Price
- £11.21
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
156
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
13%
- Mattel27%
- Disney21%
- OSDUE15%
- Get Trend10%
- Disney Store9%
- QHKEPW4%
- Open — no brand owns it (8 brands, 13%)
Demand
Little Mermaid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Little Mermaid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- the little mermaid89K/yr
- little mermaid49K/yr
- little mermaid toys15K/yr
- ariel disney10K/yr
- ariel mermaid8K/yr
- disney ariel7K/yr
- ariel toys6K/yr
- the little mermaid toys6K/yr
- ariel little mermaid3K/yr
- disney little mermaid3K/yr
Reviews and returns
What reviews say buyers love and hate about Little Mermaid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No quality
The quality is so poor
awful quality
It was far too fitted
Very small
Bigger than I expected
Cheap material
Lasted 5 days
It doesnt really show in the picture
Love
Well made doll
Good quality doll
Great quality
Perfect Christmas Gift — My Daughter Loves It
Overall, a lovely gift that brings a lot of joy
Excellent birthday gift
Great buy
Excellent value for money
Great value
fun for bath time play
Great toy
keep her engaged
Good size and quality
The fit was as expected
perfect size for 8yr old
Return
1.0% Return rate 57% Fixable by listing
It was far too fitted
Very small
Bigger than I expected
No quality
The quality is so poor
awful quality
Cheap material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Little Mermaid questions
Answered from the same tracked data.









