lion costume
Worth a lookShows a thin review moat (306 avg reviews), but soft demand (-53.2% this quarter) keeps it on the watch list.
Review moat
Great305.94avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great£16.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.29–£42.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 155K searches
Growth
Bad-53.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lion costume is a £47K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lion costume market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #815
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 84%
- Out of stock
- 9.3%
- Avg brand age
- 42 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
40
Top-5 brand share
52%
Top 20: 98%
Top-5 click share
31%
Top 20: 73%
Open market
42%
- YLLSOPHAN13%
- Doladola13%
- I LOVE FANCY DRESS12%
- WAFUNNE7%
- FunnyCos7%
- SDXCJY6%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -53.2% search growth over the last 90 days.Peak months: Mar, Oct · busiest ÷ quietest = 9.4×
Top lion costume search terms
- lion costume42K/yr
- lion costume kids44K/yr
- lion costume for adults18K/yr
- kids lion costume9K/yr
- lion king costume10K/yr
- lion onesie9K/yr
- lion outfit4K/yr
- lion costume adult5K/yr
- simba costume4K/yr
- adult lion costume6K/yr
Top lion costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YLLSOPHAN Boys Onesie Pyjamas Fleece Girls Bear Lion Panda Bunny Gorilla Crocodile Winter Jumpsuit Sleepsuit Unisex Animal HoodieExtra Large (UK Age 9 Years 10 Years Regular Lion)
YLLSOPHAN£14.634.5★250 rev
Doladola Baby Boys Girls Cartoon Animal Hooded Costume Infant Pajamas Romper(12-18 Months Lion)
Doladola£16.844.6★468 rev
Adults Lion Costume - Brown Lion Jumpsuit With Tail + Separate Maned Hood - World Book Day Halloween And Tv & Movie Character Fancy Dress Costume (Xx-Large)
I LOVE FANCY DRESS£17.324.2★199 rev
WAFUNNE Flannel Lion Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Lion 130
WAFUNNE£21.403.9★7 rev
FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Lion S
FunnyCos£15.814.1★906 rev
Newest
by launch date
Childs Lion Costume - Large - Plush Brown Safari Animal Fancy Dress with Attached Tail Separate Maned Hood and Black Face Paint - Perfect Outfit for World Book Day & Halloween
I LOVE FANCY DRESS£16.664 rev
Dozesheep Lion Halloween Costume Set Animal Costume Cosplay Accessories Headband Gloves Face Sticker Dress Up for Women
Dozesheep£10.3113 rev
COOKY.D Kids Lion Costume Animal Romper Jumpsuit 2-6 Months
COOKY.D£17.2455 rev
SDXCJY 4 Pcs Lion Costume Set Kit with lion ears Gloves Tail & Tutu Skirt Perfect for Kids & Adults Cosplay Halloween Birthday Carnival Stage Performance (Brown)
SDXCJY£8.1436 rev
Wizland Kids Lion Onesie Costume Set Lion Jumpsuit with Tail Animal Costume Outfit for Unisex Boys and Girls S 4-6
Wizland£14.54122 rev
Trending
90-day click momentumWAFUNNE Flannel Lion Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Lion 130
WAFUNNE£21.403.9★
COOKY.D Kids Lion Costume Animal Romper Jumpsuit 2-6 Months
COOKY.D£17.244.6★
YLLSOPHAN Boys Onesie Pyjamas Fleece Girls Bear Lion Panda Bunny Gorilla Crocodile Winter Jumpsuit Sleepsuit Unisex Animal HoodieExtra Large (UK Age 9 Years 10 Years Regular Lion)
YLLSOPHAN£14.634.5★
FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Lion S
FunnyCos£15.814.1★
ZKomoL Adult Onesie Unisex Party Pajamas for Women Cosplay Sleepwear Gifts Costume Christmas Lion King XL
ZKomoL£17.834.4★
What buyers say about lion costume
What buyers praise and complain about, mined from review topics.What buyers love
“Fits nice, details good”
“Adorable and nice quality”
“Spot on as advertised”
“Good value for money”
“wasn't too fluffy or hot so I didn't have to worry about her overheating”
What buyers complain about
“Paws seem to be too big”
“Stickers don't stick well on face”
“the glitter is annoying”
“made of only 2 very thin layers of material so definitly not nice”
“material is thin”
Top return reasons
Common questions
- Is lion costume profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 49 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the lion costume niche?
- 24 brands and 40 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in lion costume?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Brightness/Shine/Glow. The return rate is 2.9%.
- When does demand for lion costume peak?
- Demand peaks in Mar–Oct; the busiest month runs 9.4× the quietest.
- What does it cost to enter the lion costume niche?
- Listings span £5.29–£42.03; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.