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Lion Costume

Lion Costume shows a thin review moat (306 avg reviews), but soft demand (-53.2% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 12Growth 0Conversion 22Competition 84Returns 54Price range 74Avg price 79Brand share 83Review moat 85Quality gap 78
This niche Category average

Is Lion Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lion Costume is a £47K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 50/100.

Lion Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -53.2% over the last 90 days and 1.8% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr4K
Search volume / yr-53.2%155K
Conversion rate1.8%
Avg price£16.76

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers24 · 40
Top-5 product click share31%
Open market48%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement84%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews306

Top Lion Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

40

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

31%

Top 20: 73%

Open market

42%

  • YLLSOPHAN13%
  • Doladola13%
  • I LOVE FANCY DRESS12%
  • WAFUNNE7%
  • FunnyCos7%
  • SDXCJY6%

Lion Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR1.8%Products49Brands24Top 5 Brands52%OOS Rate9.3%Rating4.3★Reviews306Avg BSR#815
25K15KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 9.4×

Top Lion Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lion costume42K/yr
  • lion costume kids44K/yr
  • lion costume for adults18K/yr
  • kids lion costume9K/yr
  • lion king costume10K/yr
  • lion onesie9K/yr
  • lion outfit4K/yr
  • lion costume adult5K/yr
  • simba costume4K/yr
  • adult lion costume6K/yr

What reviews say buyers love and hate about Lion Costume

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Size-Overall31%

Fits nice, details good

Quality-Overall25%

Adorable and nice quality

Advertised Vs Actual Product22%

Spot on as advertised

Value For Money8%

Good value for money

Warmth3%

wasn't too fluffy or hot so I didn't have to worry about her overheating

What buyers complain about

80% of reviews
Size-Overall40%

Paws seem to be too big

Adhesion/Stickiness10%

Stickers don't stick well on face

Brightness/Shine/Glow10%

the glitter is annoying

Material Quality10%

made of only 2 very thin layers of material so definitly not nice

Thickness10%

material is thin

Lion Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Quality-Overall
10%
3Advertised Vs Actual Product
2%
4Color
2%
5Stitch/Finish/Polish
1%

Common Lion Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lion Costume 50/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 49 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -53.2% over the last 90 days.
Search demand for Lion Costume on Amazon United Kingdom peaks in Mar–Oct, where the busiest month runs 9.4× the quietest.