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Lion Costume

Maybe

The average product has only 306 reviews. But demand is soft, at -53.2% this quarter, so Lion Costume is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£47K/yr155K searches / yr
90-day growth
-53.2%search demand this quarter
Competition
31%top-5 click share · 24 brands · 40 sellers

Flapen Score

Lion Costume against its category

The dotted line is the Fashion average. Past it, Lion Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lion Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lion Costume 155K times last year and spent an estimated £47K. The top 5 brands take 52% of clicks. Demand peaks in Mar–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-53.2%
Conversion, latest week
1.8%
Market size, estimated
£47Ka year
Peak month
March9.4× the quietest month
Top search term
lion costume42K searches a year

02 · Price

A sale here is worth £16.76.

Listings sell for £16.76 on average, from £5.29 to £42.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £16.76 that is £0 to £2K a year per listing.

Average price
£16.76inside the $15 to $100 sweet spot
Price range
£5.29–£42.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #815 within Baby. It carries 306 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
78%
Out of stock, average day
9.3%
Average rank
#815in Baby
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Lion Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

40

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

31%

Top 20: 73%

Open market

42%

  • YLLSOPHAN13%
  • Doladola13%
  • I LOVE FANCY DRESS12%
  • WAFUNNE7%
  • FunnyCos7%
  • SDXCJY6%

Demand

Lion Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 9.4×

Search terms

Top Lion Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lion costume42K/yr
  • lion costume kids44K/yr
  • lion costume for adults18K/yr
  • kids lion costume9K/yr
  • lion king costume10K/yr
  • lion onesie9K/yr
  • lion outfit4K/yr
  • lion costume adult5K/yr
  • simba costume4K/yr
  • adult lion costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Lion Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.21

Paws seem to be too big

WAY too small

The skirt is tiny

Adhesion/Stickiness10%−0.07

Stickers don't stick well on face

Brightness/Shine/Glow10%+0.08

the glitter is annoying

Material Quality10%−0.07

made of only 2 very thin layers of material so definitly not nice

Thickness10%+0.08

material is thin

Love

Size-Overall31%−0.21

Fits nice, details good

Costume was a great fit

The outfit is true to size

Quality-Overall25%−0.10

Adorable and nice quality

Generally good

Well made

Advertised Vs Actual Product22%+2.61

Spot on as advertised

did the job as needed

Value For Money8%+1.61

Good value for money

Reasonable value for money

Great value

Warmth3%+0.52

wasn't too fluffy or hot so I didn't have to worry about her overheating

Return

2.9% Return rate 82% Fixable by listing

Size-Overall75%▇█▇▇▇▆

Paws seem to be too big

WAY too small

The skirt is tiny

Quality-Overall10%█▂▆▆▅█
Advertised Vs Actual Product2%▁▁▁▁█▂
Color2%▁▁▁█▁▁
Stitch/Finish/Polish1%▁█▄▁▇▃

FAQ

Common Lion Costume questions

Answered from the same tracked data.