Lifeguard Costume
FailShoppers spend only $35K a year here, so Lifeguard Costume is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £35K/yr102K searches / yr
- 90-day growth
- +38.6%search demand this quarter
- Competition
- 74%top-5 click share · 10 brands · 12 sellers
Flapen Score
Lifeguard Costume against its category
The dotted line is the Fashion average. Past it, Lifeguard Costume is stronger. Inside it, weaker.
Market
The Lifeguard Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lifeguard Costume 102K times last year and spent an estimated £35K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +38.6%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £35Ka year
- Peak month
- October9.4× the quietest month
- Top search term
- lifeguard costume39K searches a year
02 · Price
A sale here is worth £12.57.
Listings sell for £12.57 on average, from £4.96 to £19.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.57 that is £1K to £3K a year per listing.
- Average price
- £12.57under the $15 to $100 sweet spot
- Price range
- £4.96–£19.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #394 within Tops, T-Shirts & Shirts. It carries 75 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 13.8%
- Average rank
- #394in Tops, T-Shirts & Shirts
- Average rating
- 3.79 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 75per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Lifeguard Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Star and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow X Large
- Price
- £7.29
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 9y ago

Glirop Life Guard Costume Set Lifeguard Fancy Dress Include T-shirt Hat Fanny Pack Whistle Sunglasses Beach Costume Acccessories for Women Men Pool Party Halloween Cosplay(Style B 2XL)
- Price
- £12.86
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago

Atomvia 8Pcs Guard Costume Men Women Patrol TShirt Shorts Hat FannyPack Whistle Glasses Float Keychain Halloween PartyCosplay (XL)
- Price
- £19.07
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

Star and Stripes Lifeguard Cross + T-Shirt - Fancy Dress Beach Party Yellow Yellow Large
- Price
- £7.38
- Rating
- 4.4/5
- Reviews
- 352
- Age
- 9y ago

Glirop Life Guard Costume Set Lifeguard Fancy Dress Include T-shirt Hat Fanny Pack Whistle Sunglasses Beach Costume Acccessories for Women Men Pool Party Halloween Cosplay (Style B M)
- Price
- £13.66
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago
Trending
90-day click momentum
Atomvia 8 Pcs Lifeguard Costume Accessories Lifeguard Fancy Dress Women (L)
- Price
- £18.39
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 4mo ago

Fictoria Lifeguard Costume Accessories Set - Baywatch Style Fancy Dress with Whistle Hat Inflatable Float and Sunglasses Life Guard Dress Up for Men Women Cosplay Pool Beach Party (XL)
- Price
- £13.95
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago

Lrrtdepy Lifeguard Fancy Dress Set Life Guard Costume with Fanny Pack Whistle Sunglasses Baywatch Outfits for Women Men Beach Pool Party Halloween Cosplay(M)
- Price
- £9.95
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

iSharely 5Pcs Lifeguard Costume Accessories Set for Adults (Cross L)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago

Glirop Life Guard Costume Set Lifeguard Fancy Dress Include T-shirt Hat Fanny Pack Whistle Sunglasses Beach Costume Acccessories for Women Men Pool Party Halloween Cosplay(Style B 2XL)
- Price
- £12.86
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Fictoria Lifeguard Costume Accessories Set - Baywatch Style Fancy Dress with Whistle Hat Inflatable Float and Sunglasses Life Guard Dress Up for Men Women Cosplay Pool Beach Party (XL)
- Price
- £13.95
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 2mo ago

Lrrtdepy Lifeguard Fancy Dress Set Life Guard Costume with Fanny Pack Whistle Sunglasses Baywatch Outfits for Women Men Beach Pool Party Halloween Cosplay(M)
- Price
- £9.95
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 4mo ago

Atomvia 8 Pcs Lifeguard Costume Accessories Lifeguard Fancy Dress Women (L)
- Price
- £18.39
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 4mo ago

Atomvia 8Pcs Guard Costume Men Women Patrol TShirt Shorts Hat FannyPack Whistle Glasses Float Keychain Halloween PartyCosplay (XL)
- Price
- £19.07
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago

iSharely 5Pcs Lifeguard Costume Accessories Set for Adults (Cross L)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
9%
- Star and Stripes44%
- Glirop21%
- Atomvia14%
- iSharely5%
- Alaoo5%
- Lifeguardgear3%
- Open — no brand owns it (4 brands, 9%)
Demand
Lifeguard Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 9.4×
Search terms
Top Lifeguard Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lifeguard costume39K/yr
- lifeguard costume women7K/yr
- lifeguard11K/yr
- lifeguard accessories9K/yr
- life guard costume mens6K/yr
- life guard costume women9K/yr
- lifeguard fancy dress14K/yr
- life guard3K/yr
- lifeguard top5K/yr
Reviews and returns
What reviews say buyers love and hate about Lifeguard Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Item is a very small size
Poor quality and items missing
Not worth the money
Love
As described
Good value for money
Ordered a large and fits well
Return
1.8% Return rate 78% Fixable by listing
Item is a very small size
Poor quality and items missing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifeguard Costume questions
Answered from the same tracked data.









