Skip to content

Lifeguard Costume

Fail

Shoppers spend only $35K a year here, so Lifeguard Costume is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£35K/yr102K searches / yr
90-day growth
+38.6%search demand this quarter
Competition
74%top-5 click share · 10 brands · 12 sellers

Flapen Score

Lifeguard Costume against its category

The dotted line is the Fashion average. Past it, Lifeguard Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifeguard Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lifeguard Costume 102K times last year and spent an estimated £35K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+38.6%
Conversion, latest week
2.7%
Market size, estimated
£35Ka year
Peak month
October9.4× the quietest month
Top search term
lifeguard costume39K searches a year

02 · Price

A sale here is worth £12.57.

Listings sell for £12.57 on average, from £4.96 to £19.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.57 that is £1K to £3K a year per listing.

Average price
£12.57under the $15 to $100 sweet spot
Price range
£4.96–£19.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #394 within Tops, T-Shirts & Shirts. It carries 75 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
13.8%
Average rank
#394in Tops, T-Shirts & Shirts
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
75per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Lifeguard Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

9%

  • Star and Stripes44%
  • Glirop21%
  • Atomvia14%
  • iSharely5%
  • Alaoo5%
  • Lifeguardgear3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Lifeguard Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 9.4×

Search terms

Top Lifeguard Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifeguard costume39K/yr
  • lifeguard costume women7K/yr
  • lifeguard11K/yr
  • lifeguard accessories9K/yr
  • life guard costume mens6K/yr
  • life guard costume women9K/yr
  • lifeguard fancy dress14K/yr
  • life guard3K/yr
  • lifeguard top5K/yr

Reviews and returns

What reviews say buyers love and hate about Lifeguard Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.15

Item is a very small size

Quality-Overall33%−0.52

Poor quality and items missing

Value For Money33%−0.15

Not worth the money

Love

Advertised Vs Actual Product50%+4.90

As described

Value For Money25%−0.15

Good value for money

Size-Overall25%−0.15

Ordered a large and fits well

Return

1.8% Return rate 78% Fixable by listing

Size-Overall71%▃█▆▆▇▇

Item is a very small size

Quality-Overall10%█▁▁▆▅▃

Poor quality and items missing

Advertised Vs Actual Product8%▁▁█▃█▄
Material Quality4%▁▁▁▇▁█
Defective Material/Parts3%█▁▁▆▁▁

FAQ

Common Lifeguard Costume questions

Answered from the same tracked data.