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Leopard Print Scarf

Fail

Demand is soft, at -60.9% this quarter, so Leopard Print Scarf is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£27K/yr60K searches / yr
90-day growth
-60.9%search demand this quarter
Competition
44%top-5 click share · 31 brands · 36 sellers

Flapen Score

Leopard Print Scarf against its category

The dotted line is the Fashion average. Past it, Leopard Print Scarf is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leopard Print Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leopard Print Scarf 60K times last year and spent an estimated £27K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-60.9%
Conversion, latest week
6.1%
Market size, estimated
£27Ka year
Peak month
December9.4× the quietest month
Top search term
leopard print scarf34K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.34 to £18.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.37 that is £0 to £737 a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.34–£18.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£737
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #561 within Accessories. It carries 449 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
17.5%
Average rank
#561in Accessories
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
449per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Leopard Print Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

36

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

44%

Top 20: 77%

Open market

44%

  • Trillion15%
  • mtuihfo14%
  • Whilsa10%
  • FAIRYGATE7%
  • Tniytru6%
  • Gkhlg4%

Demand

Leopard Print Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×

Search terms

Top Leopard Print Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leopard print scarf34K/yr
  • animal print scarf11K/yr
  • leopard scarf7K/yr
  • leopard print scarf for women uk8K/yr

Reviews and returns

What reviews say buyers love and hate about Leopard Print Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.12

Too small

Much smaller than advertised

Quality-Overall30%−0.02

Poor quality

Very poor quality

Advertised Vs Actual Product17%−0.07

It looks much fuller in the picture and advertised as 60x175. It actually measures 40x150.

Not as advertised

Not at all like the advertised photo

Strength10%−0.04

Extremely Flimsy

Width7%−0.03

The size of the scarf is 48cm x 141cm, so shorter & not as wide as stated

Love

Quality-Overall22%−0.02

Good quality

Great quality, good price and lovely designs to choose from

looks special great quality I love it

Value For Money18%+1.69

Great value

Good price

at reasonable cost

Material Quality12%+1.05

LOUDelephant Brushed 100% Cotton Long Hooded Poncho

Nice material

Really great quality material

Print Quality10%+0.90

The leopard print is the right kind of bold

The print is bold

Great print, good length and now worn regularly,, nearly everyday

Soft Feel10%

Very nice lovely and soft

A really lovely silky soft scarf great quality

Its soft and easily folded into a triangle so its adaptable to be worn as a scarf or a bandana type headscarf

Return

2.6% Return rate 64% Fixable by listing

Color40%▇▃█▅▅▃
Size-Overall13%▃▃▃▂█▇

Too small

Much smaller than advertised

Material Quality10%▇▄▃▅▁█
Length9%▁█▅▆▁▇

The size of the scarf is 48cm x 141cm, so shorter & not as wide as stated

Print Quality4%▁▁▁▄▆█

FAQ

Common Leopard Print Scarf questions

Answered from the same tracked data.