Skip to content

Lego Heart Keyring

Fail

The top 5 brands take 100% of clicks, so Lego Heart Keyring is a Fail.

Flapen Score
23
23 / 100
Ranks 2,433 of 2,461 Fashion niches · −25 vs the category median of 48
Market size
£65K/yr377K searches / yr
90-day growth
-23.3%search demand this quarter
Competition
96%top-5 click share · 2 brands · 73 sellers

Flapen Score

Lego Heart Keyring against its category

The dotted line is the Fashion average. Past it, Lego Heart Keyring is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Heart Keyring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Heart Keyring 377K times last year and spent an estimated £65K. All 2 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-23.3%
Conversion, latest week
2.5%
Market size, estimated
£65Ka year
Peak month
December3.0× the quietest month
Top search term
lego keyring163K searches a year

02 · Price

A sale here is worth £6.85.

Listings sell for £6.85 on average, from £4.21 to £7.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.85 that is £3K to £5K a year per listing.

Average price
£6.85under the $15 to $100 sweet spot
Price range
£4.21–£7.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Luggage & Travel Gear. It carries 1,194 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Luggage & Travel Gear
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,194per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Heart Keyring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • LEGO93%
  • Rainbow Designs7%
  • Open — no brand owns it (0%)

Demand

Lego Heart Keyring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Lego Heart Keyring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego keyring163K/yr
  • lego keychain70K/yr
  • lego keyring minifigure24K/yr
  • heart keyring20K/yr
  • lego heart keyring23K/yr
  • lego keyrings12K/yr
  • lego key chain7K/yr
  • lego key ring11K/yr
  • lego keychains6K/yr
  • lego minifigure keyring8K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Heart Keyring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength50%−0.06

Not very strong

Quality-Overall25%+0.96

the quality is not the best

Love

Gifting Purpose33%+2.08

Cute gift

Ideal gift

Great gift

Quality-Overall20%+0.96

Lovely little teddy, well made

Outstanding quality

Quality is good

Advertised Vs Actual Product17%−0.13

As described

The item is as pictured

Item is as described/pictured

Size-Overall11%+0.90

Size is prefect and very soft

Good qyaity, hand size

The two pieces fit together well

Durability6%+0.49

Quirky and durable

Return

0.3% Return rate 45% Fixable by listing

Size-Overall39%▁▃█▅▁▁
Quality-Overall16%██▁▁▁▁

the quality is not the best

Value For Money11%▁▅▁▁█▁
Age Suitability8%▁▁▂▁█▁
Functionality-Overall5%█▁▁▁▁▁

FAQ

Common Lego Heart Keyring questions

Answered from the same tracked data.