Lego Heart Keyring
FailThe top 5 brands take 100% of clicks, so Lego Heart Keyring is a Fail.
- Flapen Score
- 23 / 100Ranks 2,433 of 2,461 Fashion niches · −25 vs the category median of 4823
- Market size
- £65K/yr377K searches / yr
- 90-day growth
- -23.3%search demand this quarter
- Competition
- 96%top-5 click share · 2 brands · 73 sellers
Flapen Score
Lego Heart Keyring against its category
The dotted line is the Fashion average. Past it, Lego Heart Keyring is stronger. Inside it, weaker.
Market
The Lego Heart Keyring market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Heart Keyring 377K times last year and spent an estimated £65K. All 2 brands take every click. Demand peaks in Feb–Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -23.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £65Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- lego keyring163K searches a year
02 · Price
A sale here is worth £6.85.
Listings sell for £6.85 on average, from £4.21 to £7.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.85 that is £3K to £5K a year per listing.
- Average price
- £6.85under the $15 to $100 sweet spot
- Price range
- £4.21–£7.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Luggage & Travel Gear. It carries 1,194 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Luggage & Travel Gear
- Average rating
- 4.75 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,194per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lego Heart Keyring products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Sonic The Hedgehog Minifigure Keyring 854239
- Price
- £6.82
- Rating
- 4.8/5
- Reviews
- 2,473
- Age
- 2y ago

LEGO Heart Keyring | Two Keyrings | Gift Pouch Included | Red
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 1,500
- Age
- 4y ago

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

LEGO Hot Dog Guy Keyring - 853571
- Price
- £7.33
- Rating
- 4.8/5
- Reviews
- 1,117
- Age
- 10y ago

LEGO Super Heroes Batman Black Suit Minifigure Keyring 854235
- Price
- £7.80
- Rating
- 4.8/5
- Reviews
- 884
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago

LEGO Sonic The Hedgehog Minifigure Keyring 854239
- Price
- £6.82
- Rating
- 4.8/5
- Reviews
- 2,473
- Age
- 2y ago

LEGO Super Heroes Batman Black Suit Minifigure Keyring 854235
- Price
- £7.80
- Rating
- 4.8/5
- Reviews
- 884
- Age
- 3y ago

LEGO Hot Dog Guy Keyring - 853571
- Price
- £7.33
- Rating
- 4.8/5
- Reviews
- 1,117
- Age
- 10y ago

LEGO Marvel Spiderman Keyring 854290 from 6 Years
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 2y ago
Newest
by launch date
LEGO Marvel Spiderman Keyring 854290 from 6 Years
- Price
- £7.45
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 2y ago

LEGO Sonic The Hedgehog Minifigure Keyring 854239
- Price
- £6.82
- Rating
- 4.8/5
- Reviews
- 2,473
- Age
- 2y ago

LEGO Super Heroes Batman Black Suit Minifigure Keyring 854235
- Price
- £7.80
- Rating
- 4.8/5
- Reviews
- 884
- Age
- 3y ago

LEGO Heart Keyring | Two Keyrings | Gift Pouch Included | Red
- Price
- £4.21
- Rating
- 4.6/5
- Reviews
- 1,500
- Age
- 4y ago

Rainbow Designs Classic Paddington Bear Key Chain Paddington Bear Gifts 9.5cm Light Keychain Featuring Distinctive & Famous Paddington Bear Accessories Key Pendant Charm for Handbag & Backpacks
- Price
- £7.50
- Rating
- 4.8/5
- Reviews
- 688
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
73
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- LEGO93%
- Rainbow Designs7%
- Open — no brand owns it (0%)
Demand
Lego Heart Keyring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Lego Heart Keyring search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego keyring163K/yr
- lego keychain70K/yr
- lego keyring minifigure24K/yr
- heart keyring20K/yr
- lego heart keyring23K/yr
- lego keyrings12K/yr
- lego key chain7K/yr
- lego key ring11K/yr
- lego keychains6K/yr
- lego minifigure keyring8K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Heart Keyring
We read the reviews and the return reasons for every product selling here.
“Not very strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Heart Keyring questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









