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Lego Fortnite

Fail

The top 5 brands take 100% of clicks, so Lego Fortnite is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£505K/yr637K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
48%top-5 click share · 3 brands · 198 sellers

Flapen Score

Lego Fortnite against its category

The dotted line is the Fashion average. Past it, Lego Fortnite is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Fortnite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Fortnite 637K times last year and spent an estimated £505K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.4%
Market size, estimated
£505Ka year
Peak month
December6.3× the quietest month
Top search term
fortnite lego345K searches a year

02 · Price

A sale here is worth £33.44.

Listings sell for £33.44 on average, from £7.49 to £144.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £33.44 that is £25K to £33K a year per listing.

Average price
£33.44inside the $15 to $100 sweet spot
Price range
£7.49–£144.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£25K–£33K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #588 within Boys. It carries 1,139 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
3.7%
Average rank
#588in Boys
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
24

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Fortnite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

3 falling

Sellers

198

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

0%

  • LEGO90%
  • Fortnite9%
  • Paladone1%

Demand

Lego Fortnite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Lego Fortnite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fortnite lego345K/yr
  • lego fortnite242K/yr
  • fortnite lego sets27K/yr
  • lego fortnite sets5K/yr
  • fortnight lego6K/yr
  • fornite lego4K/yr
  • lego fortnight4K/yr
  • fortnite lego set3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Fortnite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.02

Its a lot bigger than I thought

opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son

Value For Money20%−0.03

I think the price is a bit high given the actual amount of bricks included in the box

overpriced

massive wast of £50

Gifting Purpose14%+1.58

sadly had to return as it was a duplicate present

Advertised Vs Actual Product7%−0.02

Size not same as in picture

Assembly/Installation4%+0.55

Assembly can be fiddly at times

Love

Quality-Overall18%−0.06

A good quality Kit from Lego

The quality is what I expect from LEGO

Excellent Quality

Value For Money13%−0.03

Amazing lego and a great price

Good deal

good value

Gifting Purpose11%+1.58

Given as a gift

Great present

Great birthday gift

Design-Overall9%

it looks incredible

Fun to build looks excellent

well-designed this set is

Fun/Entertainment Experience6%

Great fun

Fun LEGO set

Had fun putting it together

Return

1.5% Return rate 8% Fixable by listing

Gifting Purpose33%▄█▆▆▆▇

sadly had to return as it was a duplicate present

Value For Money13%█▆▁▅▅▄

I think the price is a bit high given the actual amount of bricks included in the box

overpriced

massive wast of £50

Product Condition11%▂▆█▁▅█
Defective Material/Parts11%▆▆▄█▆▅
Size-Overall8%▁▁▃█▁▄

Its a lot bigger than I thought

opened it it looks small its no where near the size as seen in picture on the boy where it comes past his knees Ill be lucky if it fits my son

FAQ

Common Lego Fortnite questions

Answered from the same tracked data.