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Lego Fortnite

Fail

The top 5 brands take 100% of clicks, so Lego Fortnite is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£505K/yr637K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
48%top-5 click share · 3 brands · 198 sellers

Flapen Score

Lego Fortnite against its category

The dotted line is the Fashion average. Past it, Lego Fortnite is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Fortnite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Fortnite 637K times last year and spent an estimated £505K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 637K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £505K a year.

Searches, last 12 months
637K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
2.4%
Market size, estimated
£505Ka year
Peak month
December6.3× the quietest month
Top search term
fortnite lego345K searches a year

02 · Price

A sale here is worth £33.44.

Listings sell for £33.44 on average, from £7.49 to £144.19. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £33.44 that is £25K to £33K a year per listing.

Average price
£33.44inside the $15 to $100 sweet spot
Price range
£7.49–£144.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£25K–£33K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #588 within Boys. It carries 1,139 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
3.7%
Average rank
#588in Boys
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
24

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lego Fortnite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

3 falling

Sellers

198

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 96%

Open market

0%

  • LEGO90%
  • Fortnite9%
  • Paladone1%

Demand

Lego Fortnite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Lego Fortnite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fortnite lego345K/yr
  • lego fortnite242K/yr
  • fortnite lego sets27K/yr
  • lego fortnite sets5K/yr
  • fortnight lego6K/yr
  • fornite lego4K/yr
  • lego fortnight4K/yr
  • fortnite lego set3K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Fortnite

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Its a lot bigger than I thought”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Fortnite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data