lego eevee
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£25.67avg listing price — sweet spot $15–$100
Price range
Great£8.16–£45.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,088.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£19K£19K/yr · 16K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lego eevee is a £19K/yr Amazon United Kingdom market (16K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lego eevee market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £6K–£13K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #600
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 60%
- Out of stock
- 4.4%
- Avg brand age
- 26 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO60%
- Zavvi27%
- Mega Bloks12%
- Open — no brand owns it (0%)
Top lego eevee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
LEGO£45.164.5★112 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
Zavvi£8.160.0★0 rev
MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
Mega Bloks£11.544.6★1,655 rev
MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
Mega Bloks£38.034.6★2,726 rev
MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
Mega Bloks£25.484.7★5,951 rev
Newest
by launch dateLEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
LEGO£45.16112 rev
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
Zavvi£8.160 rev
MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
Mega Bloks£38.032,726 rev
MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
Mega Bloks£11.541,655 rev
MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
Mega Bloks£25.485,951 rev
Trending
90-day click momentumZavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
Zavvi£8.160.0★
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
LEGO£45.164.5★
MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
Mega Bloks£38.034.6★
MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
Mega Bloks£25.484.7★
MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
Mega Bloks£11.544.6★
What buyers say about lego eevee
What buyers praise and complain about, mined from review topics.What buyers love
“Was a gift for my daughter”
“Kids loved it”
“Lovely item no too big not too small right size for my son to bulld very cute fast delivery was birthday present he was happy with it”
“Fun build and great decoration once built”
“The typical LEGO quality is there, beautiful finish, well-calibrated pieces”
“💛For Lego it's a good price”
“Great lego set”
“assembly is very straight forward”
“Instructions were clear”
“As described”
What buyers complain about
“Usual lego quality model”
“Its not fun its torture”
“Although the box says its aimed at adults, my 12-year-old managed to build most of it himself with just a little help here near the end where putting the head together is a little fragile, so its definitely approachable for younger LEGO and Pokémon fans too”
“It is a pricey object”
Top return reasons
Common questions
- Is lego eevee profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 5 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the lego eevee niche?
- 3 brands and 104 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lego eevee?
- Top complaints mined from reviews: Quality-Overall, Fun/Entertainment Experience, Strength. The return rate is 0.6%.
- What does it cost to enter the lego eevee niche?
- Listings span £8.16–£45.16; the average listing price is £25.67 (sweet spot $15–$100). The average incumbent carries 2,089 reviews — the moat a new listing must climb.