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Lego Eevee

Fail

The top 5 products take 100% of clicks, so Lego Eevee is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr16K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 104 sellers

Flapen Score

Lego Eevee against its category

The dotted line is the Fashion average. Past it, Lego Eevee is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Eevee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Eevee 16K times last year and spent an estimated £19K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
4.8%
Market size, estimated
£19Ka year
Top search term
lego eevee8K searches a year

02 · Price

A sale here is worth £25.67.

Listings sell for £25.67 on average, from £8.16 to £45.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £25.67 that is £0 to £3K a year per listing.

Average price
£25.67inside the $15 to $100 sweet spot
Price range
£8.16–£45.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #600 within Activewear. It carries 2,089 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
4.4%
Average rank
#600in Activewear
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lego Eevee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO60%
  • Zavvi27%
  • Mega Bloks12%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Lego Eevee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%+0.93

Usual lego quality model

Fun/Entertainment Experience25%−0.29

Its not fun its torture

Strength6%+0.19

Although the box says its aimed at adults, my 12-year-old managed to build most of it himself with just a little help here near the end where putting the head together is a little fragile, so its definitely approachable for younger LEGO and Pokémon fans too

Value For Money6%+0.59

It is a pricey object

Love

Gifting Purpose16%+1.05

Was a gift for my daughter

Good gift

Good present

Fun/Entertainment Experience14%−0.29

Kids loved it

This set is super fun to build

Looks like it will be great fun to build

Size-Overall13%+0.81

Lovely item no too big not too small right size for my son to bulld very cute fast delivery was birthday present he was happy with it

Not too small perfect size

Design-Overall9%+0.59

Fun build and great decoration once built

the way the engineering has managed to produce such a smooth design is quite wonderful

Once built, it captures Eevees appearance really well making it a great display piece

Quality-Overall8%+0.93

The typical LEGO quality is there, beautiful finish, well-calibrated pieces

the quality is excellent

Excellent item

Return

0.6% Return rate 0% Fixable by listing

Defective Material/Parts29%▁▁▁▅█▃
Gifting Purpose21%▁▁▁▅█▁
Adhesion/Stickiness21%▁▁▁▁▁█
Product Condition14%▁▁▁▁▁█
Assembly/Installation7%▁▁▁█▁▁

FAQ

Common Lego Eevee questions

Answered from the same tracked data.