Lego Eevee
FailThe top 5 products take 100% of clicks, so Lego Eevee is a Fail.
- Flapen Score
- 34 / 100Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 4834
- Market size
- £19K/yr16K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 104 sellers
Flapen Score
Lego Eevee against its category
The dotted line is the Fashion average. Past it, Lego Eevee is stronger. Inside it, weaker.
Market
The Lego Eevee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lego Eevee 16K times last year and spent an estimated £19K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 16K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £19Ka year
- Top search term
- lego eevee8K searches a year
02 · Price
A sale here is worth £25.67.
Listings sell for £25.67 on average, from £8.16 to £45.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £25.67 that is £0 to £3K a year per listing.
- Average price
- £25.67inside the $15 to $100 sweet spot
- Price range
- £8.16–£45.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #600 within Activewear. It carries 2,089 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 4.4%
- Average rank
- #600in Activewear
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,089per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Lego Eevee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £45.16
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 2mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 1,655
- Age
- 4y ago

MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
- Price
- £38.03
- Rating
- 4.6/5
- Reviews
- 2,726
- Age
- 2y ago

MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
- Price
- £25.48
- Rating
- 4.7/5
- Reviews
- 5,951
- Age
- 7y ago
Trending
90-day click momentum
Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £45.16
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 2mo ago

MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
- Price
- £38.03
- Rating
- 4.6/5
- Reviews
- 2,726
- Age
- 2y ago

MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
- Price
- £25.48
- Rating
- 4.7/5
- Reviews
- 5,951
- Age
- 7y ago

MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 1,655
- Age
- 4y ago
Newest
by launch date
LEGO Pokémon Eevee Figure - Building Set for Adults - Anime Model Kit w/Posable Limbs Ears & Tail - DIY Room or Desk Decor - Collectible Gaming Gift Idea - 72151
- Price
- £45.16
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 2mo ago

Zavvi Pokémon Circle of Eevee Evolutions Unisex T-Shirt - Black 4XL
- Price
- £8.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

MEGA Pokémon Action Figure Building Set Motion Eevee with 1366 Pieces Turn Crank for Running Movement Build & Display Toy for Collectors HTH71
- Price
- £38.03
- Rating
- 4.6/5
- Reviews
- 2,726
- Age
- 2y ago

MEGA Pokémon Building Toys Set Build & Show Eevee with 215 Pieces Articulated and Poseable 4 Inches Tall for Kids HDL84 Nicht Zutreffend
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 1,655
- Age
- 4y ago

MEGA Pokémon Bulbasaur Evolution Set building Set with Vaperon and Espeon GFV85 - Amazon Exclusive
- Price
- £25.48
- Rating
- 4.7/5
- Reviews
- 5,951
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- LEGO60%
- Zavvi27%
- Mega Bloks12%
- Open — no brand owns it (0%)
Reviews and returns
What reviews say buyers love and hate about Lego Eevee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Usual lego quality model
Its not fun its torture
Although the box says its aimed at adults, my 12-year-old managed to build most of it himself with just a little help here near the end where putting the head together is a little fragile, so its definitely approachable for younger LEGO and Pokémon fans too
It is a pricey object
Love
Was a gift for my daughter
Good gift
Good present
Kids loved it
This set is super fun to build
Looks like it will be great fun to build
Lovely item no too big not too small right size for my son to bulld very cute fast delivery was birthday present he was happy with it
Not too small perfect size
Fun build and great decoration once built
the way the engineering has managed to produce such a smooth design is quite wonderful
Once built, it captures Eevees appearance really well making it a great display piece
The typical LEGO quality is there, beautiful finish, well-calibrated pieces
the quality is excellent
Excellent item
Return
0.6% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Eevee questions
Answered from the same tracked data.









