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Lego Eevee

Fail

The top 5 products take 100% of clicks, so Lego Eevee is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£19K/yr16K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 104 sellers

Flapen Score

Lego Eevee against its category

The dotted line is the Fashion average. Past it, Lego Eevee is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Eevee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lego Eevee 16K times last year and spent an estimated £19K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
4.8%
Market size, estimated
£19Ka year
Top search term
lego eevee8K searches a year

02 · Price

A sale here is worth £25.67.

Listings sell for £25.67 on average, from £8.16 to £45.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £25.67 that is £0 to £3K a year per listing.

Average price
£25.67inside the $15 to $100 sweet spot
Price range
£8.16–£45.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #600 within Activewear. It carries 2,089 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
4.4%
Average rank
#600in Activewear
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,089per listing
Listings tracked
5

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Lego Eevee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

104

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • LEGO60%
  • Zavvi27%
  • Mega Bloks12%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Lego Eevee

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Usual lego quality model”
A buyer, on “Quality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lego Eevee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data