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Leeds United

Maybe

Returns run at only 0.3% of orders. But the products selling today already average 4.6★, so Leeds United is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£203K/yr487K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
48%top-5 click share · 27 brands · 61 sellers

Flapen Score

Leeds United against its category

The dotted line is the Fashion average. Past it, Leeds United is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leeds United market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leeds United 487K times last year and spent an estimated £203K. The top 5 brands take 52% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
2.9%
Market size, estimated
£203Ka year
Peak month
December6.7× the quietest month
Top search term
leeds united gifts for men185K searches a year

02 · Price

A sale here is worth £14.59.

Listings sell for £14.59 on average, from £3.82 to £65.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £14.59 that is £1K to £4K a year per listing.

Average price
£14.59under the $15 to $100 sweet spot
Price range
£3.82–£65.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #740 within Accessories. It carries 344 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
91%
Out of stock, average day
3.7%
Average rank
#740in Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
344per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Leeds United products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

27 falling

Sellers

61

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

48%

Top 20: 86%

Open market

42%

  • Dekzked14%
  • bring me socks12%
  • Himozoo11%
  • Generic8%
  • Nhemeylp7%
  • FOCO6%

Demand

Leeds United search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Leeds United search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leeds united gifts for men185K/yr
  • leeds united154K/yr
  • leeds united gifts58K/yr
  • leeds united merchandise42K/yr
  • leeds31K/yr
  • leeds united gifts for boys17K/yr

Reviews and returns

What reviews say buyers love and hate about Leeds United

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.08

Overpriced

Color22%−0.07

4 stars the blue looked darker than what i recieved

Sadly returned the item as the photos were dark

Quality-Overall15%+0.87

Poor quality t shirt

However, at that price, I expected better

Gifting Purpose11%+2.99

Grwat gift for a Leeds Utd fan

Material Quality7%−0.04

I was disappointed with the quality of the material the mats were made of

poor material quality

Material appears quite rough

Love

Quality-Overall33%+0.87

Excellent quality and fast delivery

It is well made

Good quality

Gifting Purpose30%+2.99

Great gift idea

Lovely gift given as a Christmas present

Great gift

Engraving/Paint/Sublimation9%+0.25

Great presentation and perfect engraving

Great engraving

Beautifully engraved pint glass

Value For Money8%−0.08

Good quality for money

Great value

Its fantastic and excellent value for money

Advertised Vs Actual Product6%+0.16

As expected

Was exactly as it stated

exactly as described

Return

0.3% Return rate 47% Fixable by listing

Size-Overall47%▃▅▁▅█▆

The letters are quite small

Quality-Overall13%▁█▁▁▁▁

Poor quality t shirt

However, at that price, I expected better

Strength7%▁▁▁▁▁█
Wet Cleaning7%▁█▁▁▁▁
Gifting Purpose7%█▁▁▁▁▁

Grwat gift for a Leeds Utd fan

FAQ

Common Leeds United questions

Answered from the same tracked data.