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Leather Trousers Women

Fail

Demand is soft, at -55.3% this quarter, so Leather Trousers Women is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£34K/yr249K searches / yr
90-day growth
-55.3%search demand this quarter
Competition
26%top-5 click share · 48 brands · 56 sellers

Flapen Score

Leather Trousers Women against its category

The dotted line is the Fashion average. Past it, Leather Trousers Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Trousers Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leather Trousers Women 249K times last year and spent an estimated £34K. The top 5 brands take 45% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -55.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-55.3%
Conversion, latest week
0.8%
Market size, estimated
£34Ka year
Top search term
leather trousers women44K searches a year

02 · Price

A sale here is worth £18.45.

Listings sell for £18.45 on average, from £4.91 to £92.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.45 that is £0 to £2K a year per listing.

Average price
£18.45inside the $15 to $100 sweet spot
Price range
£4.91–£92.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #804 within Leggings. It carries 2,913 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
84%
Out of stock, average day
14.4%
Average rank
#804in Leggings
Average rating
3.90 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,913per listing
Listings tracked
92

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Leather Trousers Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£688£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

56

Top-5 brand share

45%

Top 20: 81%

Top-5 click share

26%

Top 20: 51%

Open market

50%

  • HAWILAND18%
  • Everbellus8%
  • Navneet8%
  • STARBILD5%
  • Svuitmsl5%
  • GORGLITTER5%

Demand

Leather Trousers Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.5× · 8 of 12 months tracked

Search terms

Top Leather Trousers Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather trousers women44K/yr
  • leather leggings22K/yr
  • wet look leggings26K/yr
  • leather trousers13K/yr
  • leather leggings women19K/yr
  • leather pants9K/yr
  • leather pants for women11K/yr
  • leather look leggings for women15K/yr
  • faux leather trousers women18K/yr
  • womens leather trousers7K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Trousers Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%

Too big

very small

Not a great fit

Quality-Overall11%−0.10

I don't like the quality or size ordered large

Poor quality

Not the best I'm afraid

Material Quality9%−0.16

Cheap material

the material is a bit unyirlding

Very poor quality of material

Thickness8%−0.17

I can confirm theyre thicker than they look

very thin more like tights

not as thick as I was expecting

Gap/Hole4%−0.11

Arrived with a hole in the leggings

Holes in leggings

The leggings had a big hole in

Love

Comfort-Overall18%+1.70

Lovely and comfortable

This is smooth and very comfortable

comfortable to wear

Size-Overall16%

Very comfortable fit

Amazing fit

Lovely fit exactly as its advertised

Soft Feel14%

Soft and smooth

Buttery soft

Feel so soft

Quality-Overall10%−0.10

Just as good as the high end brands

Good product, well made for the price

Amazing quality

Value For Money8%+0.50

Excellent value for money

Excellent value

Good price

Return

3.6% Return rate 41% Fixable by listing

Size-Overall25%▆▇▇▇██

Too big

very small

Not a great fit

Material Quality13%▆▇███▇

Cheap material

the material is a bit unyirlding

Very poor quality of material

Transparency12%█▅▄▅▇▅

see through

they are seeing through when you bend over despite people saying they're not

Really thin and see through

Thin10%█▇▆▆▄▅
Gap/Hole7%▆▆▆█▆▇

Arrived with a hole in the leggings

Holes in leggings

The leggings had a big hole in

FAQ

Common Leather Trousers Women questions

Answered from the same tracked data.