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Leather Skirt

Fail

Demand is soft, at -52.6% this quarter, so Leather Skirt is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£19K/yr288K searches / yr
90-day growth
-52.6%search demand this quarter
Competition
31%top-5 click share · 23 brands · 32 sellers

Flapen Score

Leather Skirt against its category

The dotted line is the Fashion average. Past it, Leather Skirt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Skirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leather Skirt 288K times last year and spent an estimated £19K. The top 5 brands take 62% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-52.6%
Conversion, latest week
0.4%
Market size, estimated
£19Ka year
Top search term
leather skirt91K searches a year

02 · Price

A sale here is worth £15.18.

Listings sell for £15.18 on average, from £5.98 to £46.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.18 that is £0 to £2K a year per listing.

Average price
£15.18inside the $15 to $100 sweet spot
Price range
£5.98–£46.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
12.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #1,020 within Skirts. It carries 230 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
6.0%
Average rank
#1,020in Skirts
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Leather Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£578£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

32

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

31%

Top 20: 64%

Open market

32%

  • viiotu17%
  • HAWILAND13%
  • GORGLITTER13%
  • Fahsyee12%
  • Navneet7%
  • SamHeng6%

Demand

Leather Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.5× · 7 of 12 months tracked

Search terms

Top Leather Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather skirt91K/yr
  • leather skirts for women uk41K/yr
  • leather mini skirt23K/yr
  • black leather skirt29K/yr
  • faux leather skirt23K/yr
  • leather pencil skirt7K/yr
  • leather skort9K/yr
  • leather skirts8K/yr
  • black leather mini skirt5K/yr
  • black leather skirt women6K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Skirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall57%−0.69

Very, very short

too big for me

Small in size

Quality-Overall7%+1.04

Looks cheap and like a bin liner

Print Quality2%+0.17

I couldn't print a sticker

Stitch/Finish/Polish2%−0.05

too tight so maybe need to go up a size good stitching Nice design

Wrinkles1%−0.01

The major issue I have with it is that it arrived quite badly creased

badly creased

Love

Quality-Overall28%+1.04

appears well made

For a little sexy dress up time tee hee good quality and well made

Decent quality

Comfort-Overall13%+1.37

it's comfortable

Comfortable to wear

I love the shorts underneath which helps for comfort especially considering I get chub rub so having that underneath is perfect

Size-Overall12%−0.69

amazing fit

True to fit size

fits perfectly

Value For Money8%+0.57

I would say its definitely good value for money

Decent value for money

It's very good value for family

Stretchability/Expandability/Elasticity6%+0.55

Surprisingly stretchy

One of the advantages of this skirt is that, unlike leather, it's stretchy and despite the narrow hemline, walking is still easy as it stretches with movement

Exelent mini skirt sexy stretchy sexy good price fast delivery xx

Return

12.2% Return rate 73% Fixable by listing

Size-Overall59%▇▆▆▇▇█

Very, very short

too big for me

Small in size

Material Quality9%█▇██▃▁
Quality-Overall6%▄▃█▄▅▅

Looks cheap and like a bin liner

Length6%▄█▅▂▅▆
Waist Fit3%█▅▅▄▄▄

loose on the waist

FAQ

Common Leather Skirt questions

Answered from the same tracked data.