Leather Protector Spray
FailShoppers spend only $17K a year here, so Leather Protector Spray is a Fail.
- Flapen Score
- 46 / 100Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 4846
- Market size
- £17K/yr40K searches / yr
- 90-day growth
- -26.7%search demand this quarter
- Competition
- 48%top-5 click share · 24 brands · 70 sellers
Flapen Score
Leather Protector Spray against its category
The dotted line is the Fashion average. Past it, Leather Protector Spray is stronger. Inside it, weaker.
Market
The Leather Protector Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leather Protector Spray 40K times last year and spent an estimated £17K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- -26.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £17Ka year
- Peak month
- December7.4× the quietest month
- Top search term
- shoe care products20K searches a year
02 · Price
A sale here is worth £11.45.
Listings sell for £11.45 on average, from £5.80 to £30.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.
- Average price
- £11.45under the $15 to $100 sweet spot
- Price range
- £5.80–£30.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #147 within Shoe, Jewellery & Watch Accessories. It carries 4,384 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #147in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,384per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Leather Protector Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Liquiproof LABS Shoe & Trainer Protector Spray | Non-Toxic | Super-Hydrophobic Nanotechnology | Powerful Waterproof & Stain Repellent for Suede Nubuck Leather & Canvas | All-Natural | 125ml
- Price
- £10.86
- Rating
- 4.2/5
- Reviews
- 5,614
- Age
- 2y ago
Liquiproof LABS Shoe Cleaner & Sneaker Cleaning Kit | 50ml
- Price
- £10.09
- Rating
- 4.2/5
- Reviews
- 177
- Age
- 2y ago
Big Toe Hole Preventer for fabric footwear. Self-adhesive patches with a clever applicator. Strong and unnoticeable when fitted. Also used for footwear repair (White STANDARD LEFT & RIGHT FOOT)
- Price
- £6.56
- Rating
- 4.6/5
- Reviews
- 1,679
- Age
- 2y ago
Liquiproof LABS Shoe & Trainer Protector Spray
- Price
- £14.77
- Rating
- 4.2/5
- Reviews
- 5,614
- Age
- 2y ago
Jiakalamo Leather Boots Brush Polish Brushes Kit 2022 Shoe Polishing Cleaning Tool with Wooden Handles With Case Ideal for Garments Boots Car Seats Bags Sofas Care Supplies Accessories(size:23)
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 4y ago
Trending
90-day click momentum
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 2,656
- Age
- 11y ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
LACEEZE lace Band Football Boot Lace Cover Blue
- Price
- £9.96
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago
Newest
by launch dateViomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
- Price
- £6.13
- Rating
- 4.0/5
- Reviews
- 54
- Age
- 3mo ago
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
- Price
- £8.38
- Rating
- 3.9/5
- Reviews
- 372
- Age
- 4mo ago
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago
GleamGlee Suede Cleaning Kit 200ml Effectively Removes Dirt Stains & Water Marks Includes Suede Brush & Microfiber Towel for Shoes Boots & Bags
- Price
- £8.69
- Rating
- 3.5/5
- Reviews
- 151
- Age
- 8mo ago
Cherry Blossom Footwear Traditional Shoe Care Kit Black and Dark Tan All Sizes
- Price
- £10.95
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
70
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
48%
Top 20: 85%
Open market
29%
- Liquiproof41%
- Trainer Armour10%
- Jevvu7%
- Jiakalamo6%
- Crep Protect4%
- GleamGlee3%
Demand
Leather Protector Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Search terms
Top Leather Protector Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shoe care products20K/yr
- shoe care9K/yr
- liquiproof8K/yr
- liquid proof protector spray2K/yr
- liquiproof premium protector1K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Protector Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very effective
Doesnt work
Did not work as expected
Poor quality
Completely rubbish
thats about its only redeeming quality
expensive
the boots are so expensive
Waste of money
left white mark on everything
Faded the colour
It also made a small amount of the dye on the orange pair come off onto the cloth
a sponge, which was hard to use
Not as easy as it makes out
Cant even open it
Love
Great quality kit
Excellent product and excellent results
Brilliant quality
leather shoes look brilliant
Great leather product
Leather loves it
Good value for money
Good value for money
Fantastic price
Easy to apply
its incredibly easy to put on
Easy to Use
As advertised good product
As described
Work as intended
Return
0.3% Return rate 23% Fixable by listing
Not very effective
Doesnt work
Did not work as expected
This product doesn't match manufacturer's description
Annoyed because the video doesn't play on the product listing
Not as good as the advert
Poor quality
Completely rubbish
thats about its only redeeming quality
they don't fit either
on small side
Small container
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Protector Spray questions
Answered from the same tracked data.