leather protector spray
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.80–£30.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.45avg listing price — sweet spot $15–$100
Review moat
Bad4,384.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Market size
Bad£17K£17K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, leather protector spray is a £17K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
leather protector spray market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £23K–£29K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 4.9%
- Avg brand age
- 47 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
70
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
48%
Top 20: 85%
Open market
29%
- Liquiproof41%
- Trainer Armour10%
- Jevvu7%
- Jiakalamo6%
- Crep Protect4%
- GleamGlee3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Top leather protector spray search terms
- shoe care products20K/yr
- shoe care9K/yr
- liquiproof8K/yr
- liquid proof protector spray2K/yr
- liquiproof premium protector1K/yr
Top leather protector spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Liquiproof LABS Shoe & Trainer Protector Spray | Non-Toxic | Super-Hydrophobic Nanotechnology | Powerful Waterproof & Stain Repellent for Suede Nubuck Leather & Canvas | All-Natural | 125ml
Liquiproof£10.864.2★5,614 rev
Liquiproof LABS Shoe Cleaner & Sneaker Cleaning Kit | 50ml
Liquiproof£10.094.2★177 rev
Big Toe Hole Preventer for fabric footwear. Self-adhesive patches with a clever applicator. Strong and unnoticeable when fitted. Also used for footwear repair (White STANDARD LEFT & RIGHT FOOT)
Trainer Armour£6.564.6★1,679 rev
Liquiproof LABS Shoe & Trainer Protector Spray
Liquiproof£14.774.2★5,614 rev
Jiakalamo Leather Boots Brush Polish Brushes Kit 2022 Shoe Polishing Cleaning Tool with Wooden Handles With Case Ideal for Garments Boots Car Seats Bags Sofas Care Supplies Accessories(size:23)
Jiakalamo£10.634.4★116 rev
Newest
by launch date
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
Viomis£6.1354 rev
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
Jevvu£8.38372 rev
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
Jevvu£9.1767 rev
GleamGlee Suede Cleaning Kit 200ml Effectively Removes Dirt Stains & Water Marks Includes Suede Brush & Microfiber Towel for Shoes Boots & Bags
GleamGlee£8.69151 rev
Cherry Blossom Footwear Traditional Shoe Care Kit Black and Dark Tan All Sizes
Cherry Blossom£10.951 rev
Trending
90-day click momentum
Grangers Footwear Repel Plus | 275ml | Powerful Spray-On Proofer For All Walking Boots & Outdoor Footwear
Granger's£8.174.4★
Jevvu Suede Shoe Cleaner 200ml Suede Cleaner Shoe Cleaner Kit Removes Dirt & Stain Trainer Cleaner for Nubuck Knit Boots Trainer Sneaker
Jevvu£8.383.9★
Viomis Suede Shoe Cleaner Kit - 200ml (6.76oz) Professional Suede & Nubuck Cleaner with Specialized Brush & Microfiber Towel - Waterless Cleaning Solution for Boots Sneakers Handbags and Jackets
Viomis£6.134.0★
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
Jevvu£9.174.2★
LACEEZE lace Band Football Boot Lace Cover Blue
LACEEZE£9.964.5★
What buyers say about leather protector spray
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality kit”
“leather shoes look brilliant”
“Good value for money”
“Easy to apply”
“As advertised good product”
“Works great cleans really well”
“Gives a good shine”
“Top notch polish”
“Lovely smell”
“Waterproofing thats easy to use and works”
What buyers complain about
“Not very effective”
“Poor quality”
“expensive”
“left white mark on everything”
“a sponge, which was hard to use”
“they don't fit either”
“Make sure you use it preferably outside in a well ventilated place as it does create a strong chemical aroma”
“its damaged the knapp of the leather in a few places”
“This product doesn't match manufacturer's description”
“Does not provide any waterproofing”
Top return reasons
Common questions
- Is leather protector spray profitable to sell on Amazon United Kingdom?
- The niche generates £17K/yr across 36 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the leather protector spray niche?
- 24 brands and 70 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in leather protector spray?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 0.3%.
- When does demand for leather protector spray peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the leather protector spray niche?
- Listings span £5.80–£30.92; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 4,384 reviews — the moat a new listing must climb.