Leather Jacket
FailDemand is soft, at -41.9% this quarter, so Leather Jacket is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £133K/yr1.2M searches / yr
- 90-day growth
- -41.9%search demand this quarter
- Competition
- 13%top-5 click share · 67 brands · 170 sellers
Flapen Score
Leather Jacket against its category
The dotted line is the Fashion average. Past it, Leather Jacket is stronger. Inside it, weaker.
Market
The Leather Jacket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Leather Jacket 1.2M times last year and spent an estimated £133K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -41.9%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £133Ka year
- Peak month
- October3.8× the quietest month
- Top search term
- leather jacket mens260K searches a year
02 · Price
A sale here is worth £36.78.
Listings sell for £36.78 on average, from £8.10 to £161.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £36.78 that is £0 to £4K a year per listing.
- Average price
- £36.78inside the $15 to $100 sweet spot
- Price range
- £8.10–£161.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 4.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,441 within Coats, Jackets & Gilets. It carries 2,258 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 73%
- Out of stock, average day
- 6.9%
- Average rank
- #1,441in Coats, Jackets & Gilets
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,258per listing
- Listings tracked
- 217
04 · Newcomers
Amazon counts 1 of last year's 43 launches as successful.
43 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 43
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Leather Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
G5 APPAREL Mens Classic Vintage Scooter Harrington Bomber Jacket | Tartan Lined | Biker (L Black)
- Price
- £21.02
- Rating
- 4.4/5
- Reviews
- 1,030
- Age
- 6y ago

Fahsyee Leather Jacket Mens Faux Bomber Motor Biker Slim Fit Coat Black L
- Price
- £34.33
- Rating
- 4.2/5
- Reviews
- 2,536
- Age
- 6y ago

Columbia Mens Fast Trek Light Full Zip Fleece Full Zip Fleece Jacket Collegiate Navy Size L
- Price
- £22.79
- Rating
- 4.3/5
- Reviews
- 1,770
- Age
- 6y ago

Real Lambskin Leather Jacket Mens in Cafe Racer Vintage Styling Large
- Price
- £75.06
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 6y ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Large
- Price
- £83.24
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 10mo ago
Trending
90-day click momentum
AZMIQ Mens Genuine Lambskin Leather Jacket Slim Fit Café Racer Biker Jacket Classic Motorcycle Leather Coat Premium Moto Outerwear for Casual Riding Brown
- Price
- £129.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Medium
- Price
- £82.78
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 10mo ago

Real Lambskin Leather Jacket Mens in Cafe Racer Vintage Styling Medium
- Price
- £74.82
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 6y ago

Fahsyee Leather Jacket Mens Faux Bomber Motor Biker Slim Fit Coat Black L
- Price
- £34.33
- Rating
- 4.2/5
- Reviews
- 2,536
- Age
- 6y ago

Real Lambskin Leather Jacket Mens in Cafe Racer Vintage Styling Large
- Price
- £75.06
- Rating
- 4.6/5
- Reviews
- 647
- Age
- 6y ago
Newest
by launch date
AZMIQ Mens Genuine Lambskin Leather Jacket Slim Fit Café Racer Biker Jacket Classic Motorcycle Leather Coat Premium Moto Outerwear for Casual Riding Brown
- Price
- £129.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Large
- Price
- £83.24
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 10mo ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Medium
- Price
- £82.78
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 10mo ago

HOOD CREW Mens Motorcycle Biker Jacket- Lightweight Faux Leather Jacket for Casual Wear | Classic Collar Multiple Pockets
- Price
- £41.62
- Rating
- 4.4/5
- Reviews
- 250
- Age
- 11mo ago

33 000ft Mens Fleece Jackets Lightweight Warm Full Zip Casual Coat Microfleece Sweater Outerwear Running Jacket for Outdoor Hiking Travelling Navy Blue XXL
- Price
- £21.53
- Rating
- 4.3/5
- Reviews
- 658
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
67 falling
Sellers
170
Top-5 brand share
35%
Top 20: 76%
Top-5 click share
13%
Top 20: 30%
Open market
62%
- 33,000ft8%
- G5 APPAREL8%
- Columbia7%
- Fahsyee6%
- SKYTEX UK5%
- Regatta5%
Demand
Leather Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×
Search terms
Top Leather Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- leather jacket mens260K/yr
- mens fleece285K/yr
- harrington jackets men79K/yr
- mens fleece jackets full zip119K/yr
- harrington jacket30K/yr
- adidas jacket men46K/yr
- down jacket36K/yr
- north face jacket38K/yr
- tommy hilfiger mens jackets79K/yr
- mens harrington jackets uk17K/yr
Reviews and returns
What reviews say buyers love and hate about Leather Jacket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Sizes are oversized
Very bad fit
too small
Bad quality
Cheap look and feel
likely a manufacturing flaw
Cheap zip
The zip broke on the first use
Zipper is obviously lack quality
Too Tight Around the Armpits for Me
Very long arms
just a little bit short on the arms
Not as thick as previous Craghopper tops I have purchased in the past
Thicker than I expected
because the material is thin care needs to be taken to avoid it getting caught in the zipper if you're too hasty pulling it up or down
Love
Excellent quality
Great quality cool style
it seems to be very well made
it fits like a glove
Fit well
true to size
Not expensive
Excellent Value
Great value
Really warm jacket
it feels warm
Warm & comfortable
comfortable to wear
Very comfortable
Good comfy sweatshirt
Return
4.2% Return rate 85% Fixable by listing
Sizes are oversized
Very bad fit
too small
Bad quality
Cheap look and feel
likely a manufacturing flaw
more red nowhere near as advertised not happy
colour looked faded
Not really navy blue
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leather Jacket questions
Answered from the same tracked data.









