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Leather Jacket

Fail

Demand is soft, at -41.9% this quarter, so Leather Jacket is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£133K/yr1.2M searches / yr
90-day growth
-41.9%search demand this quarter
Competition
13%top-5 click share · 67 brands · 170 sellers

Flapen Score

Leather Jacket against its category

The dotted line is the Fashion average. Past it, Leather Jacket is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leather Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leather Jacket 1.2M times last year and spent an estimated £133K. The top 5 brands take 35% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
0.3%
Market size, estimated
£133Ka year
Peak month
October3.8× the quietest month
Top search term
leather jacket mens260K searches a year

02 · Price

A sale here is worth £36.78.

Listings sell for £36.78 on average, from £8.10 to £161.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £36.78 that is £0 to £4K a year per listing.

Average price
£36.78inside the $15 to $100 sweet spot
Price range
£8.10–£161.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #1,441 within Coats, Jackets & Gilets. It carries 2,258 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
73%
Out of stock, average day
6.9%
Average rank
#1,441in Coats, Jackets & Gilets
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,258per listing
Listings tracked
217

04 · Newcomers

Amazon counts 1 of last year's 43 launches as successful.

43 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
43
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Leather Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

67 falling

Sellers

170

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

13%

Top 20: 30%

Open market

62%

  • 33,000ft8%
  • G5 APPAREL8%
  • Columbia7%
  • Fahsyee6%
  • SKYTEX UK5%
  • Regatta5%

Demand

Leather Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Leather Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather jacket mens260K/yr
  • mens fleece285K/yr
  • harrington jackets men79K/yr
  • mens fleece jackets full zip119K/yr
  • harrington jacket30K/yr
  • adidas jacket men46K/yr
  • down jacket36K/yr
  • north face jacket38K/yr
  • tommy hilfiger mens jackets79K/yr
  • mens harrington jackets uk17K/yr

Reviews and returns

What reviews say buyers love and hate about Leather Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.15

Sizes are oversized

Very bad fit

too small

Quality-Overall10%+0.14

Bad quality

Cheap look and feel

likely a manufacturing flaw

Zipper Quality6%−0.06

Cheap zip

The zip broke on the first use

Zipper is obviously lack quality

Arm Fit5%−0.08

Too Tight Around the Armpits for Me

Very long arms

just a little bit short on the arms

Thickness4%−0.03

Not as thick as previous Craghopper tops I have purchased in the past

Thicker than I expected

because the material is thin care needs to be taken to avoid it getting caught in the zipper if you're too hasty pulling it up or down

Love

Quality-Overall20%+0.14

Excellent quality

Great quality cool style

it seems to be very well made

Size-Overall19%−0.15

it fits like a glove

Fit well

true to size

Value For Money14%+1.30

Not expensive

Excellent Value

Great value

Warmth8%+0.78

Really warm jacket

it feels warm

Warm & comfortable

Comfort-Overall7%+0.97

comfortable to wear

Very comfortable

Good comfy sweatshirt

Return

4.2% Return rate 85% Fixable by listing

Size-Overall67%▇█▇█▇▇

Sizes are oversized

Very bad fit

too small

Quality-Overall3%▇▇▇█▇▇

Bad quality

Cheap look and feel

likely a manufacturing flaw

Color3%█▃▅▄▆▅

more red nowhere near as advertised not happy

colour looked faded

Not really navy blue

Material Quality3%▆█▇▅▄▆
Thin3%█▃▄▂▄▃

FAQ

Common Leather Jacket questions

Answered from the same tracked data.