Is leather jacket profitable to sell on Amazon United Kingdom?

The niche generates £133K/yr across 217 tracked products. 1 of 43 products launched in the last 360 days are still selling. 90-day search growth is -41.9%. Flapen's verdict: Skip it (49/100).

How competitive is the leather jacket niche?

67 brands and 170 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in leather jacket?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 4.2%.

When does demand for leather jacket peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 3.8× the quietest.

What does it cost to enter the leather jacket niche?

Listings span £8.10–£161.74; the average listing price is £36.78 (sweet spot $15–$100). The average incumbent carries 2,258 reviews — the moat a new listing must climb.

leather jacket

Skip it

Soft demand (-41.9% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible£36.78

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£8.10–£161.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,257.63

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Market size

Okay£133K

£133K/yr · 1.2M searches

Growth

Bad-41.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, leather jacket is a £133K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

leather jacket market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £110K–£147K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,441
Page quality: 0%
Prime: 73%
Sponsored: 76%
Out of stock: 6.9%
Avg brand age: 56 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

67 falling

Sellers

170

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

13%

Top 20: 30%

Open market

62%

33,000ft8%
G5 APPAREL8%
Columbia7%
Fahsyee6%
SKYTEX UK5%
Regatta5%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -41.9% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Open Trend

Top leather jacket search terms

leather jacket mens260K/yr -52.3%0.1% conv.
mens fleece285K/yr -53.6%0.4% conv.
harrington jackets men79K/yr -21.7%0.4% conv.
mens fleece jackets full zip119K/yr +2.0%0.3% conv.
harrington jacket30K/yr -14.3%0.2% conv.
adidas jacket men46K/yr -32.3%0.1% conv.
down jacket36K/yr -42.8%0.1% conv.
north face jacket38K/yr -28.6%0.1% conv.
tommy hilfiger mens jackets79K/yr -76.4%0.0% conv.
mens harrington jackets uk17K/yr -30.1%0.2% conv.

All search terms

Top leather jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

G5 APPAREL Mens Classic Vintage Scooter Harrington Bomber Jacket | Tartan Lined | Biker (L Black)

G5 APPAREL£21.024.4★1,030 rev

Fahsyee Leather Jacket Mens Faux Bomber Motor Biker Slim Fit Coat Black L

Fahsyee£34.334.2★2,536 rev

Columbia Mens Fast Trek Light Full Zip Fleece Full Zip Fleece Jacket Collegiate Navy Size L

Columbia£22.794.3★1,770 rev

Real Lambskin Leather Jacket Mens in Cafe Racer Vintage Styling Large

Superior Leather Garments£75.064.6★647 rev

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Large

THR Leather£83.244.4★28 rev

Newest

by launch date

AZMIQ Mens Genuine Lambskin Leather Jacket Slim Fit Café Racer Biker Jacket Classic Motorcycle Leather Coat Premium Moto Outerwear for Casual Riding Brown

Generic£129.140 rev

4mo ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Large

THR Leather£83.2428 rev

10mo ago

Aviator Styled Mens Leather Jacket | With Dual Access Front Pockets | Vintage Black Leather Jacket | Motorbike Real Leather Jacket Mens | Medium

THR Leather£82.7828 rev

10mo ago

HOOD CREW Mens Motorcycle Biker Jacket- Lightweight Faux Leather Jacket for Casual Wear | Classic Collar Multiple Pockets

HOOD CREW£41.62250 rev

11mo ago

33 000ft Mens Fleece Jackets Lightweight Warm Full Zip Casual Coat Microfleece Sweater Outerwear Running Jacket for Outdoor Hiking Travelling Navy Blue XXL

33,000ft£21.53658 rev

2y ago

What buyers say about leather jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent quality”

Size-Overall19%

“it fits like a glove”

Value For Money14%

“Not expensive”

Warmth8%

“Really warm jacket”

Comfort-Overall7%

“comfortable to wear”

Weight Light4%

“Good value lightweight jacket”

Leather Quality4%

“Lovely leather well worth getting”

Advertised Vs Actual Product3%

“Better than I thought”

Material Quality3%

“soft material”

Pockets/Compartments2%

“the two pockets are very handy too”

What buyers complain about

Size-Overall21%

“Sizes are oversized”

Quality-Overall10%

“Bad quality”

Zipper Quality6%

“Cheap zip”

Arm Fit5%

“Too Tight Around the Armpits for Me”

Thickness4%

“Not as thick as previous Craghopper tops I have purchased in the past”

Leather Quality3%

“not real leather”

Advertised Vs Actual Product2%

“However, it is not as advertised, so I will be returning”

Value For Money2%

“is expensive considering it isn't waterproof”

Pockets/Compartments2%

“The pocket is not that handy”

Color2%

“more red nowhere near as advertised not happy”

Top return reasons

Size-Overall67%

Quality-Overall3%

Color3%

Material Quality3%

Thin3%

Zipper Quality2%