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Leather Jacket

soft demand (-41.9% this quarter) — Leather Jacket doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 30Growth 4Conversion 4Competition 97Returns 35Price range 55Avg price 95Brand share 96Review moat 42Quality gap 68
This niche Category average

Is Leather Jacket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Leather Jacket is a £133K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.

Leather Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.9% over the last 90 days and 0.3% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr4K
Search volume / yr-41.9%1.2M
Conversion rate0.3%
Avg price£36.78

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers67 · 170
Top-5 product click share13%
Open market65%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 217 products

Sponsored placement76%
New entrants (1y)43· 1 succeeded
Avg rating4.3★
Avg reviews2,258

Top Leather Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

67 falling

Sellers

170

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

13%

Top 20: 30%

Open market

62%

  • 33,000ft8%
  • G5 APPAREL8%
  • Columbia7%
  • Fahsyee6%
  • SKYTEX UK5%
  • Regatta5%

Leather Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.3%Products217Brands67Top 5 Brands35%OOS Rate6.9%Rating4.3★Reviews2,258Avg BSR#1,441
25K15KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.8×

Top Leather Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • leather jacket mens260K/yr
  • mens fleece285K/yr
  • harrington jackets men79K/yr
  • mens fleece jackets full zip119K/yr
  • harrington jacket30K/yr
  • adidas jacket men46K/yr
  • down jacket36K/yr
  • north face jacket38K/yr
  • tommy hilfiger mens jackets79K/yr
  • mens harrington jackets uk17K/yr

What reviews say buyers love and hate about Leather Jacket

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall20%

Excellent quality

Size-Overall19%

it fits like a glove

Value For Money14%

Not expensive

Warmth8%

Really warm jacket

Comfort-Overall7%

comfortable to wear

What buyers complain about

56% of reviews
Size-Overall21%

Sizes are oversized

Quality-Overall10%

Bad quality

Zipper Quality6%

Cheap zip

Arm Fit5%

Too Tight Around the Armpits for Me

Thickness4%

Not as thick as previous Craghopper tops I have purchased in the past

Leather Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
3%
3Color
3%
4Material Quality
3%
5Thin
3%

Common Leather Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Leather Jacket 49/100 on Amazon United Kingdom — Skip it. The niche generates £133K/yr across 217 tracked products. 1 of 43 products launched in the last 360 days are still selling. Search demand moved -41.9% over the last 90 days.
Search demand for Leather Jacket on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 3.8× the quietest.