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Lankybox

Fail

Demand is soft, at -34.9% this quarter, so Lankybox is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£82K/yr266K searches / yr
90-day growth
-34.9%search demand this quarter
Competition
41%top-5 click share · 11 brands · 27 sellers

Flapen Score

Lankybox against its category

The dotted line is the Fashion average. Past it, Lankybox is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lankybox market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lankybox 266K times last year and spent an estimated £82K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-34.9%
Conversion, latest week
2.3%
Market size, estimated
£82Ka year
Peak month
December4.8× the quietest month
Top search term
lankybox99K searches a year

02 · Price

A sale here is worth £13.60.

Listings sell for £13.60 on average, from £4.47 to £28.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.60 that is £1K to £3K a year per listing.

Average price
£13.60under the $15 to $100 sweet spot
Price range
£4.47–£28.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 35.6% of listings are out of stock. The average listing ranks #1,617 within Boys. It carries 85 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
63%
Out of stock, average day
35.6%
Average rank
#1,617in Boys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
85per listing
Listings tracked
41

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Lankybox products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

9%

  • Minhuaha38%
  • LankyBox31%
  • Snapit10%
  • Maomoto5%
  • Benolls4%
  • shumintaojin4%
  • Open — no brand owns it (5 brands, 9%)

Demand

Lankybox search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Lankybox search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lankybox99K/yr
  • lankybox toys53K/yr
  • lanky box35K/yr
  • lankybox plushies17K/yr
  • lankybox merch17K/yr
  • lankybox mystery box11K/yr
  • lanky box plushies5K/yr
  • lankybox foxy4K/yr
  • lankybox plush4K/yr
  • lanky box toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Lankybox

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell20%+0.47

as they are scented

Value For Money20%+0.80

Bit expensive for a plastic milk bottle

Expensive

Quality-Overall20%−0.14

Scrappy

Functionality-Overall20%−0.22

Doesn't work

Size-Overall5%+0.46

They're smaller than expected

Love

Fun/Entertainment Experience28%+1.84

Such a cool toy

Hours of fun

Great toy

Quality-Overall21%−0.14

You can tell they are well made

Decent quality

Great product

Size-Overall11%+0.46

Great fit and well made

Great fitting pyjamas my grandson loves them

The fit is true to size

Color11%+0.64

It is perfect colouring

Got as a gift they love its made well lovely colours on its too

Soft Feel5%

Its soft and cuddly

the material is really soft which is great for kids sleeping in them

Return

0.5% Return rate 71% Fixable by listing

Size-Overall57%▁▁█▅▅▁

They're smaller than expected

Advertised Vs Actual Product14%▁▁▁▁█▁
Material Quality14%█▁▁▁▁▁
Smell14%▁▁▁█▁▁

as they are scented

FAQ

Common Lankybox questions

Answered from the same tracked data.