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Ladybug Costume Kids

Fail

Demand is soft, at -50.5% this quarter, so Ladybug Costume Kids is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£41K/yr134K searches / yr
90-day growth
-50.5%search demand this quarter
Competition
41%top-5 click share · 22 brands · 61 sellers

Flapen Score

Ladybug Costume Kids against its category

The dotted line is the Fashion average. Past it, Ladybug Costume Kids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladybug Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ladybug Costume Kids 134K times last year and spent an estimated £41K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-50.5%
Conversion, latest week
2.3%
Market size, estimated
£41Ka year
Peak month
October11.1× the quietest month
Top search term
ladybird costume kids25K searches a year

02 · Price

A sale here is worth £13.04.

Listings sell for £13.04 on average, from £6.07 to £31.35. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.04 that is £0 to £1K a year per listing.

Average price
£13.04under the $15 to $100 sweet spot
Price range
£6.07–£31.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,339 within Girls. It carries 958 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
88%
Out of stock, average day
9.1%
Average rank
#1,339in Girls
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
958per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ladybug Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

61

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

41%

Top 20: 79%

Open market

24%

  • Rubies29%
  • Miraculous19%
  • Xerteam12%
  • QHKEPW6%
  • amscan6%
  • BANDAI5%

Demand

Ladybug Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 11.1×

Search terms

Top Ladybug Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ladybird costume kids25K/yr
  • ladybug costume kids18K/yr
  • lady bug costume girls13K/yr
  • ladybug costume61K/yr
  • miraculous ladybug costume14K/yr
  • miraculous costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Ladybug Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality20%−0.11

Cheap plastic

just wish the costume was of better quality material

the material is just flimsy material on its own

Durability16%−0.07

Cant see it lasting long before this one is broken

the wings broke on first wear

after one use it started coming off and tearing

Quality-Overall13%+3.43

Item is cheap and flimsy

though its a bit pricey for the quality

Not great quality

Size-Overall12%−0.06

they didn't fit

the skirt is enormous

no sorry they a snug fit

Print Quality9%−0.08

.completely scrambled letters

Love

Quality-Overall37%+3.43

It is well-made and nicely designed

Really good quality

Well made

Size-Overall18%−0.06

the sizing is good

the chart is true to size

True to size

Design-Overall10%+0.17

It is well-made and nicely designed

Well made, nicely designed

Add-Ons/Attachments7%+0.55

Grandaughter loves ladybug accessories

Fun/Entertainment Experience3%−0.01

fun

Return

2.0% Return rate 74% Fixable by listing

Size-Overall69%▆▆█▆▆▇

they didn't fit

the skirt is enormous

no sorry they a snug fit

Quality-Overall13%▆▄▂▁█▆

Item is cheap and flimsy

though its a bit pricey for the quality

Not great quality

Material Quality4%▁▆▃▁▆█

Cheap plastic

just wish the costume was of better quality material

the material is just flimsy material on its own

Defective Material/Parts2%▁█▂▁▁▁
Durability2%▁▁▄█▁▁

Cant see it lasting long before this one is broken

the wings broke on first wear

after one use it started coming off and tearing

FAQ

Common Ladybug Costume Kids questions

Answered from the same tracked data.