Is ladybug costume kids profitable to sell on Amazon United Kingdom?

The niche generates £41K/yr across 40 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (45/100).

How competitive is the ladybug costume kids niche?

22 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in ladybug costume kids?

Top complaints mined from reviews: Material Quality, Durability, Quality-Overall. The return rate is 2.0%.

When does demand for ladybug costume kids peak?

Demand peaks in Mar–Sep–Oct; the busiest month runs 11.1× the quietest.

What does it cost to enter the ladybug costume kids niche?

Listings span £6.07–£31.35; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.

ladybug costume kids

Skip it

Soft demand (-50.5% this quarter) — this niche doesn't clear our bar today.

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£6.07–£31.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good958.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.04

avg listing price — sweet spot $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£41K

£41K/yr · 134K searches

Growth

Bad-50.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, ladybug costume kids is a £41K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Mar–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ladybug costume kids market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £26K–£33K; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,339
Page quality: 0%
Prime: 88%
Sponsored: 70%
Out of stock: 9.1%
Avg brand age: 37 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

41%

Top 20: 79%

Open market

24%

Rubies29%
Miraculous19%
Xerteam12%
QHKEPW6%
amscan6%
BANDAI5%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -50.5% search growth over the last 90 days.

Peak months: Mar, Sep, Oct · busiest ÷ quietest = 11.1×

Open Trend

Top ladybug costume kids search terms

ladybird costume kids25K/yr -68.1%2.2% conv.
ladybug costume kids18K/yr -18.9%1.5% conv.
lady bug costume girls13K/yr -39.3%1.9% conv.
ladybug costume61K/yr -50.1%0.7% conv.
miraculous ladybug costume14K/yr -48.4%1.2% conv.
miraculous costume3K/yr -8.3%1.1% conv.

All search terms

Top ladybug costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Miraculous Ladybug Girls Ladybug Pyjamas - Snuggle Fit Multicoloured 9-10 Years

Miraculous£8.804.5★9,104 rev

Miraculous - I-620794M - Classic Costume Ladybug Miraculous Costume + Mask Red Medium

Rubies£14.304.5★4,315 rev

9 Pcs Ladybird Costume Kids Spotty Tutu for Girls Fancy Dress Animal costume Kids with Accessories Party Outfit Performance Costume Sets Halloween World Book Day Costumes for Girls Cosplay

Xerteam£9.124.4★49 rev

Rubies Official Miraculous Ladybug Childs Costume and Eye mask Superhero Childs Size Large Age 7-8 Halloween

Rubies£14.314.5★4,315 rev

Ballerina Ladybird + Wings Girls Animal Fancy Dress Kids Lady Bug Childs Costume 3-4 Years

amscan£13.054.5★1,161 rev

Newest

by launch date

Fictoria Ladybug Costume Set for Kids - Red Ladybird Tutu Skirt with Wings Headband Leg Sleeves and Glasses Accessories Ideal for Fancy Dress Halloween Carnival Cosplay Party

Fictoria£10.583 rev

3mo ago

Ladybird Costume Girls Polka Dot Tutu + Arm Covers + Leg Warmers+Ladybird Headband+Magic Wand Lady Bug Costume Accessories for Party Performance Animal Costume Kids World Book Day Carnival Cosplay

Xerteam£10.920 rev

4mo ago

Miraculous Girls Onesie Lady Bug Onesie For Kids Fleece Kids Onesies Red 7-8 Years

Miraculous£17.4710 rev

6mo ago

QHKEPW Girls Summer Dress Clothes Ladybug Kids Toddler Clothing Casual Short Sleeve Round Neck 4-5 Years Old Red

QHKEPW£12.602 rev

6mo ago

QHKEPW Girls Summer Kids Dress Clothes Ladybug Toddler Clothing Casual Short Sleeve Round Neck 3-4 Years Old Red

QHKEPW£13.075 rev

7mo ago

What buyers say about ladybug costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“It is well-made and nicely designed”

Size-Overall18%

“the sizing is good”

Design-Overall10%

“It is well-made and nicely designed”

Add-Ons/Attachments7%

“Grandaughter loves ladybug accessories”

Fun/Entertainment Experience3%

“fun”

Advertised Vs Actual Product3%

“Better than I expected”

Value For Money3%

“Value for money”

Ease Of Use3%

“Easy to put on and off”

What buyers complain about

Material Quality20%

“Cheap plastic”

Durability16%

“Cant see it lasting long before this one is broken”

Quality-Overall13%

“Item is cheap and flimsy”

Size-Overall12%

“they didn't fit”

Print Quality9%

“.completely scrambled letters”

Comfort-Overall5%

“mask not so comfortable”

Advertised Vs Actual Product5%

“Theyre not like how the graphics make them look on the listing”

Strength5%

“Flimsy wings”

Adhesion/Stickiness3%

“Super glue job to get it sorted to wear”

Top return reasons

Size-Overall69%

Quality-Overall13%

Material Quality4%

Defective Material/Parts2%

Durability2%

Thin1%

Shape/Style1%

Transparency1%

Comfort-Overall1%

Weight Heavy1%

Common questions

Is ladybug costume kids profitable to sell on Amazon United Kingdom?: The niche generates £41K/yr across 40 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -50.5%. Flapen's verdict: Skip it (45/100).
How competitive is the ladybug costume kids niche?: 22 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in ladybug costume kids?: Top complaints mined from reviews: Material Quality, Durability, Quality-Overall. The return rate is 2.0%.
When does demand for ladybug costume kids peak?: Demand peaks in Mar–Sep–Oct; the busiest month runs 11.1× the quietest.
What does it cost to enter the ladybug costume kids niche?: Listings span £6.07–£31.35; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 958 reviews — the moat a new listing must climb.