Ladies Raincoats

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

0.1%

Market size, estimated

£7Ka year

Peak month

September7.1× the quietest month

Top search term

womens rain coat30K searches a year

Listings sell for £21.92 on average, from £2.51 to £80.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £21.92 that is £0 to £2K a year per listing.

Average price

£21.92inside the $15 to $100 sweet spot

Price range

£2.51–£80.23

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

4.2%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #289 within Snow & Rainwear. It carries 1,393 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

86%

Out of stock, average day

10.1%

Average rank

#289in Snow & Rainwear

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,393per listing

Listings tracked

132

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months