ladies raincoats
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great£21.92avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great£2.51–£80.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,392.9avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad£7K£7K/yr · 340K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ladies raincoats is a £7K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ladies raincoats market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £16K–£22K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 91%
- Out of stock
- 10.1%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
85
Top-5 brand share
45%
Top 20: 82%
Top-5 click share
17%
Top 20: 45%
Open market
51%
- 33,000ft23%
- Outdoor Ventures6%
- LAMA6%
- Lancry5%
- JiaYouLC5%
- OHS5%
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -18.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Top ladies raincoats search terms
- womens rain coat30K/yr
- womens raincoats waterproof with hood20K/yr
- ladies raincoats with hoods waterproof23K/yr
- black raincoat women18K/yr
- raincoats for women uk15K/yr
- rain coats18K/yr
- long rain coats for women waterproof19K/yr
- ladies waterproof coat42K/yr
- plus size raincoat14K/yr
- ladies raincoats14K/yr
Top ladies raincoats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink M/12
33,000ft£28.244.3★2,303 rev
33 000ft Womens Rain Jacket Lightweight Hooded Long Rain Coat Waterproof Jacket Ladies Packable Functional Jacket Windbreaker Breathable Active Outdoor Coats Dotted Pink XL/16
33,000ft£28.114.3★2,303 rev
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.604.3★112 rev
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.274.2★74 rev
Trespass Womens Waterproof Packaway Jacket Qikpac Black in Size - 10
Trespass£18.364.5★10,108 rev
Newest
by launch date
OHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - L/XL
OHS£20.611,196 rev
OHS Waterproof Coat Womens Mothers Day Gifts Camouflage Oversized Rain Coats for Women Men Lightweight Fleece Lining Changing Robe with Hood & Pockets Drying Robe for Outdoor Khaki/Beige - S/M
OHS£21.441,196 rev
Hooded Raincoat Women Jackets Drawstring Zipper Rain Coats Hiking Cycling Windbreaker Lightweight Plus Size Waterproof Jackets Windproof Waterproof Jackets Ladies Sunscreen Jackets with Pockets
Generic£10.08132 rev
JiaYouLC Womens Lightweight Waterproof Jacket Packable Hooded Raincoat in a Bag Sun Protection Windproof Rain Jacket (UK Alpha M Regular Regular Black)
JiaYouLC£12.2774 rev
Tyhengta Women Rain Jacket Waterproof Outdoor Raincoat Lightweight Hooded Jacket Packable Windproof Walking Jackets with Zip Pocket Black XXL
Tyhengta£22.9073 rev
Trending
90-day click momentumOHS Rain Coats for Women Men Oversized Waterproof Jacket Fleece Lining Changing Robe with Hood & Pockets Lightweight Ladies Raincoat Drying Robe for Outdoor Travel Black/Beige - L/XL
OHS£20.614.4★
LAMA Womens Long Raincoats with Hood Waterproof Reusable Packable Rain Coat with Long Sleeves for Adults Womens Ladies Rain Coat for Bike Moto Riding Hiking Trekking Green
LAMA£19.064.4★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (XL Black)
Lancry£12.604.3★
Lancry Lightweight Waterproof Jacket Women Packable Raincoat Rain Jacket Hooded for Outdoor Hiking Running Cycling (L Black)
Lancry£12.634.3★
2 Pack Adult Raincoats - Waterproof Rain Coats for Men or Ladies - Reusable Poncho Festival Accessories - Black
REDSTAR£8.064.4★
What buyers say about ladies raincoats
What buyers praise and complain about, mined from review topics.What buyers love
“Bought for my granddaughter fits great”
“Well made and affordable”
“Good value for money”
“Quite warm”
“Its holding out the water fairly well”
“Nice and lightweight”
“Great even in winter”
“it was as photographed”
“Very comfortable”
“VERY USEFUL”
What buyers complain about
“still quite big”
“it lost its water resistance very quickly”
“not very well made”
“Very thin rips easily”
“Not great no pockets only false ones”
“quality not good as seam on one of the raincoats was not sealed”
“Causing a fold in material”
“Quite thin”
“Hole in lining”
“Leaks”
Top return reasons
Common questions
- Is ladies raincoats profitable to sell on Amazon United Kingdom?
- The niche generates £7K/yr across 132 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the ladies raincoats niche?
- 50 brands and 85 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in ladies raincoats?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Quality-Overall. The return rate is 4.2%.
- When does demand for ladies raincoats peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the ladies raincoats niche?
- Listings span £2.51–£80.23; the average listing price is £21.92 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.