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Ladies Raincoats

weak search conversion (0.1%) — Ladies Raincoats doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 2Growth 16Conversion 1Competition 96Returns 35Price range 82Avg price 92Brand share 90Review moat 53Quality gap 78
This niche Category average

Is Ladies Raincoats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ladies Raincoats is a £7K/yr Amazon United Kingdom market (340K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Ladies Raincoats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.7% over the last 90 days and 0.1% of searches end in a purchase.

£7K

revenue / yr

Units sold / yr1K
Search volume / yr-18.7%340K
Conversion rate0.1%
Avg price£21.92

Who owns the niche?

The top 5 brands hold 45% of demand, so 55% of the market is open.

55%

open market share

Brands · sellers50 · 85
Top-5 product click share17%
Open market55%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 132 products

Sponsored placement91%
New entrants (1y)18· 2 succeeded
Avg rating4.3★
Avg reviews1,393

Top Ladies Raincoats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

£0£134£269£403£537101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

85

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

17%

Top 20: 45%

Open market

51%

  • 33,000ft23%
  • Outdoor Ventures6%
  • LAMA6%
  • Lancry5%
  • JiaYouLC5%
  • OHS5%

Ladies Raincoats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume340KCVR0.1%Products132Brands50Top 5 Brands45%OOS Rate10.1%Rating4.3★Reviews1,393Avg BSR#289
20K15KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.1×

Top Ladies Raincoats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • womens rain coat30K/yr
  • womens raincoats waterproof with hood20K/yr
  • ladies raincoats with hoods waterproof23K/yr
  • black raincoat women18K/yr
  • raincoats for women uk15K/yr
  • rain coats18K/yr
  • long rain coats for women waterproof19K/yr
  • ladies waterproof coat42K/yr
  • plus size raincoat14K/yr
  • ladies raincoats14K/yr

What reviews say buyers love and hate about Ladies Raincoats

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Size-Overall15%

Bought for my granddaughter fits great

Quality-Overall13%

Well made and affordable

Value For Money11%

Good value for money

Warmth8%

Quite warm

Water Resistance8%

Its holding out the water fairly well

What buyers complain about

54% of reviews
Size-Overall25%

still quite big

Water Resistance9%

it lost its water resistance very quickly

Quality-Overall7%

not very well made

Thickness3%

Very thin rips easily

Pockets/Compartments2%

Not great no pockets only false ones

Ladies Raincoats return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Quality-Overall
4%
3Thin
3%
4Color
3%
5Material Quality
2%

Common Ladies Raincoats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ladies Raincoats 49/100 on Amazon United Kingdom — Skip it. The niche generates £7K/yr across 132 tracked products. 2 of 18 products launched in the last 360 days are still selling. Search demand moved -18.7% over the last 90 days.
Search demand for Ladies Raincoats on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 7.1× the quietest.