ladies hoodies
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Price range
Good£5.81–£28.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay3,610.48avg incumbent reviews — the moat a new listing must climb
Market size
Bad£73K£73K/yr · 1.4M searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ladies hoodies is a £73K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ladies hoodies market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £59K–£74K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 80%
- Out of stock
- 13.9%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
72
Top-5 brand share
56%
Top 20: 90%
Top-5 click share
18%
Top 20: 42%
Open market
40%
- Amazon Essentials36%
- Lang Horn6%
- iChunhua5%
- Light & Shade5%
- Blu Apparel5%
- Gift Hub4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top ladies hoodies search terms
- hoodies for women uk381K/yr
- womens hoodies270K/yr
- womens hoodie131K/yr
- hoodies for women110K/yr
- ladies hoodies104K/yr
- hoodie women69K/yr
- black hoodie women53K/yr
- hoodie for women uk40K/yr
- ladies hoodie30K/yr
- women hoodies33K/yr
Top ladies hoodies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M
Amazon Essentials£13.734.4★12,751 rev
Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
Amazon Essentials£14.894.7★93 rev
Urban Road Unisex Heavy Blend Plain Hoody Men & Women Sweatshirt Casual Pullover Ladies Hoodie
Urban Road£10.734.4★2,128 rev
Amazon Essentials Womens Regular-Fit Fleece Pullover Hoodie (Available in Plus Size) Light Grey Heather M
Amazon Essentials£7.674.2★17,645 rev
Blu Apparel Ladies Overhead Hoodies Extra Warm Womens OH Hoody Warm Fleece Lined Sweatshirt Activewear Jumper for Women (UK Numeric 18 Regular Regular Navy)
Blu Apparel£14.314.5★68 rev
Newest
by launch dateAmazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
Amazon Essentials£14.8993 rev
Yinguo Sweaters For Women Uk Hoodies For Women Uk Oversized Hoodie Zip Up Sweatshirts Trendy Casual Loose Long Sleeve Crewneck Pullover Comfy Fall Winter Cloth Fashion Ladies Outfit Mint Green M
Yinguo£7.65134 rev
Blu Apparel Ladies Overhead Hoodies Extra Warm Womens OH Hoody Warm Fleece Lined Sweatshirt Activewear Jumper for Women (UK Numeric 18 Regular Regular Navy)
Blu Apparel£14.3168 rev
Lang Horn London Hoodies for Women UK Oversized Sweatshirts ladies hood Letter Print Pullover Hoodie Women With Pocket (UK Alpha M Regular Regular Beige)
Lang Horn£24.82108 rev
Lang Horn London Hoodies for Women UK Oversized Sweatshirts Letter Print Pullover Hoodie Women With Pocket and Drawstring XXL Black
Lang Horn£25.37108 rev
Trending
90-day click momentumAmazon Essentials Womens Oversized-Fit Fleece Hoodie Black M
Amazon Essentials£14.894.7★
Lang Horn London Hoodies for Women UK Oversized Sweatshirts Letter Print Pullover Hoodie Women With Pocket and Drawstring Medium Pink
Lang Horn£24.533.9★
Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Oatmeal Heather M
Amazon Essentials£13.714.4★
imporio 11 Women Ladies Plain Oversized Hoodie Top With Zip Hoodies Sweatshirt Top Jumper Fleece Jacket Hoodies UK 8-24 (UK Numeric 12 14 Regular Regular Royal Purple)
imporio 11£12.984.4★
Re Tech UK - Womens Oversized Hoodie - Cozy Fleece Lined Pullover Hoodies for Women - Ladies Baggy Hoody Sweatshirts - Black White Pink Grey Navy - Plus (M Black)
Re Tech UK£17.903.8★
What buyers say about ladies hoodies
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit grandson loves it”
“Looks to be well made”
“Excellent value for money”
“Really comfortable”
“The colour is really pretty”
“It remained soft”
“Due to still having some cooler weather at the moment, I was able to wear this comfortably with a t-shirt”
“The material is nice and fluffy and I will be ordering another in aquamarine”
“Light comfortable”
“Washes well”
What buyers complain about
“this was too tight”
“Cheap and cheerful”
“Very thin flimsy material”
“Thin”
“Tight sleeves”
“these are expensive”
“it's bright pink not blush”
“the said item was faulty”
“Utem is not new”
“even my neck cant in”
Top return reasons
Common questions
- Is ladies hoodies profitable to sell on Amazon United Kingdom?
- The niche generates £73K/yr across 104 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the ladies hoodies niche?
- 35 brands and 72 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in ladies hoodies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- When does demand for ladies hoodies peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the ladies hoodies niche?
- Listings span £5.81–£28.09; the average listing price is £14.82 (sweet spot $15–$100). The average incumbent carries 3,610 reviews — the moat a new listing must climb.