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Ladies Hoodies

Fail

Buyers convert on only 0.4% of searches, so Ladies Hoodies is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£73K/yr1.4M searches / yr
90-day growth
-37.8%search demand this quarter
Competition
18%top-5 click share · 35 brands · 72 sellers

Flapen Score

Ladies Hoodies against its category

The dotted line is the Fashion average. Past it, Ladies Hoodies is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ladies Hoodies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ladies Hoodies 1.4M times last year and spent an estimated £73K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
0.4%
Market size, estimated
£73Ka year
Peak month
December4.3× the quietest month
Top search term
hoodies for women uk381K searches a year

02 · Price

A sale here is worth £14.82.

Listings sell for £14.82 on average, from £5.81 to £28.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.82 that is £0 to £1K a year per listing.

Average price
£14.82under the $15 to $100 sweet spot
Price range
£5.81–£28.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #66 within Jumpers, Cardigans & Sweatshirts. It carries 3,610 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
89%
Out of stock, average day
13.9%
Average rank
#66in Jumpers, Cardigans & Sweatshirts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,610per listing
Listings tracked
104

04 · Newcomers

Amazon counts 0 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Ladies Hoodies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

72

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

18%

Top 20: 42%

Open market

40%

  • Amazon Essentials36%
  • Lang Horn6%
  • iChunhua5%
  • Light & Shade5%
  • Blu Apparel5%
  • Gift Hub4%

Demand

Ladies Hoodies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Ladies Hoodies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoodies for women uk381K/yr
  • womens hoodies270K/yr
  • womens hoodie131K/yr
  • hoodies for women110K/yr
  • ladies hoodies104K/yr
  • hoodie women69K/yr
  • black hoodie women53K/yr
  • hoodie for women uk40K/yr
  • ladies hoodie30K/yr
  • women hoodies33K/yr

Reviews and returns

What reviews say buyers love and hate about Ladies Hoodies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+1.58

this was too tight

Its too small

it is massive

Quality-Overall9%

Cheap and cheerful

Rubbish quality avoid

Terrible quality

Material Quality7%−0.10

Very thin flimsy material

Very thin material

also not t shirt material

Thickness5%−0.08

Thin

It's not massively thick

To bright and thin material

Sleeve Fit3%−0.08

Tight sleeves

tight sleeves around the forearm

Love

Size-Overall23%+1.58

Great fit grandson loves it

Fit well

The size is also true to its size

Quality-Overall14%

Looks to be well made

Neatly prepared with a high quality, well made and stylish hoodie that is thick quality with a nice colour

Decent quality

Value For Money10%−0.03

Excellent value for money

Value for Money

Good for the money

Comfort-Overall8%+0.82

Really comfortable

comfortable against the skin

comfortable to wear

Color7%−0.04

The colour is really pretty

Gorgeous colour

Nice colour pink

Return

3.3% Return rate 82% Fixable by listing

Size-Overall61%███▇▇█

this was too tight

Its too small

it is massive

Color6%█▅▄▇▄▆

it's bright pink not blush

it is a lot lighter colour in person

Material Quality5%▁▆▄▆▇█

Very thin flimsy material

Very thin material

also not t shirt material

Quality-Overall4%▃▆▂▃█▆

Cheap and cheerful

Rubbish quality avoid

Terrible quality

Thin3%▃▆█▆▆▃

FAQ

Common Ladies Hoodies questions

Answered from the same tracked data.