Ladies Handkerchiefs

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months

143K

Growth, 90 days vs prior 90

-20.5%

Conversion, latest week

7.5%

Market size, estimated

£86Ka year

Peak month

December3.2× the quietest month

Top search term

ladies handkerchiefs46K searches a year

Listings sell for £8.03 on average, from £2.88 to £53.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.03 that is £803 to £2K a year per listing.

Average price

£8.03under the $15 to $100 sweet spot

Price range

£2.88–£53.83

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

£803–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #70 within Accessories. It carries 387 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

97%

Out of stock, average day

6.3%

Average rank

#70in Accessories

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

387per listing

Listings tracked

65

24 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months