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Lace Bralettes for Women

Fail

The top 5 brands take 96% of clicks, so Lace Bralettes for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£107K/yr678K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
30%top-5 click share · 10 brands · 17 sellers

Flapen Score

Lace Bralettes for Women against its category

The dotted line is the Fashion average. Past it, Lace Bralettes for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Bralettes for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lace Bralettes for Women 678K times last year and spent an estimated £107K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
0.9%
Market size, estimated
£107Ka year
Peak month
December1.9× the quietest month
Top search term
calvin klein underwear women202K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £7.06 to £31.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.78 that is £0 to £2K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£7.06–£31.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #286 within Underwear. It carries 3,416 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#286in Underwear
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,416per listing
Listings tracked
62

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lace Bralettes for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

30%

Top 20: 63%

Open market

3%

  • Calvin Klein90%
  • Duufin2%
  • wirarpa2%
  • Amazon Essentials2%
  • mtuihfo1%
  • Avidlove1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Lace Bralettes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lace Bralettes for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • calvin klein underwear women202K/yr
  • calvin klein women111K/yr
  • calvin klein bra76K/yr
  • lace bralette42K/yr
  • white bralette19K/yr
  • black bralette30K/yr
  • cotton bralette19K/yr
  • calvin klein thong31K/yr
  • calvin klein bralette21K/yr
  • lace bralettes for women17K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Bralettes for Women

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Beware sizing issues”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lace Bralettes for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data