lace bralettes for women
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great£17.78avg listing price — sweet spot $15–$100
Price range
Good£7.06–£31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,415.98avg incumbent reviews — the moat a new listing must climb
Market size
Okay£107K£107K/yr · 678K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lace bralettes for women is a £107K/yr Amazon United Kingdom market (678K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lace bralettes for women market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £89K–£107K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #286
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 8.8%
- Avg brand age
- 39 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 63%
Open market
3%
- Calvin Klein90%
- Duufin2%
- wirarpa2%
- Amazon Essentials2%
- mtuihfo1%
- Avidlove1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top lace bralettes for women search terms
- calvin klein underwear women202K/yr
- calvin klein women111K/yr
- calvin klein bra76K/yr
- lace bralette42K/yr
- white bralette19K/yr
- black bralette30K/yr
- cotton bralette19K/yr
- calvin klein thong31K/yr
- calvin klein bralette21K/yr
- lace bralettes for women17K/yr
Top lace bralettes for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Calvin Klein Brief 3-Pack - medium
Calvin Klein£20.934.6★23,798 rev
Calvin Klein Womens 3 Pack Modern Logo Thongs Multicolor (Black/White/Grey Heather) S
Calvin Klein£25.694.4★3,131 rev
Calvin Klein Womens 3 Pack Cotton Bikini Briefs with Stretch Black (Black/Black/Black) S
Calvin Klein£24.494.4★861 rev
Calvin Klein Womens Stretch Thong Black (Black) M
Calvin Klein£11.684.7★38 rev
Calvin Klein Womens 3 Pack Cotton Bikini Briefs with Stretch Multicolor (Black/White/Grey Heather) L
Calvin Klein£22.714.4★861 rev
Newest
by launch date
Calvin Klein Womens Stretch Thong Blue (Blue Descent) M
Calvin Klein£11.8338 rev
Calvin Klein Womens 5 Pack Thongs with Logo Waistband Multicolor (Shoreline/Blue Descent/White/Gre) M
Calvin Klein£31.654 rev
mtuihfo 2Pack Padded Bralettes for Women Non Wired Sports Sleep Bra Seamless Yoga Bra with Single Strap Removable Pads for Women Girls (UK Alpha L Regular Regular White+Black)
mtuihfo£7.3599 rev
Calvin Klein Womens Stretch Thong Black (Black) M
Calvin Klein£11.6838 rev
Calvin Klein Womens Bikini Briefs with Logo Waistband Grey (Grey Heather) M
Calvin Klein£12.4885 rev
Trending
90-day click momentumCalvin Klein Brief 3-Pack - medium
Calvin Klein£20.934.6★
Calvin Klein Womens Bikini Briefs with Logo Waistband Grey (Grey Heather) M
Calvin Klein£12.484.3★
Calvin Klein Cotton Stretch Trunk Black 3 Pack - XL
Calvin Klein£20.904.6★
Calvin Klein Womens 5 Pack Thongs with Logo Waistband Multicolor (Shoreline/Blue Descent/White/Gre) M
Calvin Klein£31.655.0★
Calvin Klein Bralette
Calvin Klein£21.024.4★
What buyers say about lace bralettes for women
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“I found the sizing accurate”
“Good quality underwear, good price and more importantly the wife loves them”
“Reasonable quality for the price”
“It's made from a super soft man made material that's good against the skin”
“Soft perfect fit”
“so good to have cotton especially in hot weather - very good value and give good support and comfort”
“Cotton is breathable”
“more substantial waistband that sat comfortably on the hips”
“very lightly padded”
What buyers complain about
“Beware sizing issues”
“Poor quality”
“straps are not adjustable which is a major problem”
“Does not wash well”
“Falling apart after only 4 weeks”
“However they were impossible to try on”
“By comparison, these thinner waistbands feel less supportive, less attractive, and do little to enhance the overall fit”
“Elastic came apart in two out of the three pairs within two months of purchase - poorly made”
“coming apart at seam”
“They would flatten a larger bust”
Top return reasons
Common questions
- Is lace bralettes for women profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 62 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the lace bralettes for women niche?
- 10 brands and 17 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lace bralettes for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 1.1%.
- When does demand for lace bralettes for women peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the lace bralettes for women niche?
- Listings span £7.06–£31.65; the average listing price is £17.78 (sweet spot $15–$100). The average incumbent carries 3,416 reviews — the moat a new listing must climb.