How competitive is the Lace Bralettes for Women niche on Amazon United Kingdom?

10 brands and 17 sellers compete in Lace Bralettes for Women on Amazon United Kingdom. The top 5 Lace Bralettes for Women products take 30% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Lace Bralettes for Women?

Lace Bralettes for Women buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Strap/String Quality, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Lace Bralettes for Women niche?

Lace Bralettes for Women sells for £17.78 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.06–£31.65. The average incumbent carries 3,416 reviews — the moat a new listing must climb.

Lace Bralettes for Women

brand-locked demand (top 5 brands take 96% of clicks) — Lace Bralettes for Women doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Lace Bralettes for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Lace Bralettes for Women is a £107K/yr Amazon United Kingdom market (678K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Lace Bralettes for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.9% over the last 90 days and 0.9% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr6K

Search volume / yr+5.9%678K

Conversion rate0.9%

Avg price£17.78

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers10 · 17

Top-5 product click share30%

Open market4%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 62 products

Top Lace Bralettes for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Calvin Klein Brief 3-Pack - medium

Price: £20.93
Rating: 4.6/5
Reviews: 23,798
Age: 15y ago

Calvin Klein Womens 3 Pack Modern Logo Thongs Multicolor (Black/White/Grey Heather) S

Price: £25.69
Rating: 4.4/5
Reviews: 3,131
Age: 3y ago

Calvin Klein Womens 3 Pack Cotton Bikini Briefs with Stretch Black (Black/Black/Black) S

Price: £24.49
Rating: 4.4/5
Reviews: 861
Age: 3y ago

Calvin Klein Womens Stretch Thong Black (Black) M

Price: £11.68
Rating: 4.7/5
Reviews: 38
Age: 1y ago

Calvin Klein Womens 3 Pack Cotton Bikini Briefs with Stretch Multicolor (Black/White/Grey Heather) L

Price: £22.71
Rating: 4.4/5
Reviews: 861
Age: 3y ago

Newest

by launch date

Calvin Klein Womens Stretch Thong Blue (Blue Descent) M

Price: £11.83
Rating: 4.7/5
Reviews: 38
Age: 1y ago

Calvin Klein Womens 5 Pack Thongs with Logo Waistband Multicolor (Shoreline/Blue Descent/White/Gre) M

Price: £31.65
Rating: 5.0/5
Reviews: 4
Age: 1y ago

mtuihfo 2Pack Padded Bralettes for Women Non Wired Sports Sleep Bra Seamless Yoga Bra with Single Strap Removable Pads for Women Girls (UK Alpha L Regular Regular White+Black)

Price: £7.35
Rating: 3.6/5
Reviews: 99
Age: 1y ago

Calvin Klein Womens Stretch Thong Black (Black) M

Price: £11.68
Rating: 4.7/5
Reviews: 38
Age: 1y ago

Calvin Klein Womens Bikini Briefs with Logo Waistband Grey (Grey Heather) M

Price: £12.48
Rating: 4.3/5
Reviews: 85
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

Calvin Klein90%
Duufin2%
wirarpa2%
Amazon Essentials2%
mtuihfo1%
Avidlove1%
Open — no brand owns it (4 brands, 3%)

Lace Bralettes for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume678KCVR0.9%Products62Brands10Top 5 Brands96%OOS Rate8.8%Rating4.4★Reviews3,416Avg BSR#286

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Lace Bralettes for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calvin klein underwear women202K/yr -16.7%0.5% conv.
calvin klein women111K/yr -0.3%0.1% conv.
calvin klein bra76K/yr +12.2%0.5% conv.
lace bralette42K/yr +22.1%0.1% conv.
white bralette19K/yr +108.4%0.1% conv.
black bralette30K/yr -1.8%0.0% conv.
cotton bralette19K/yr +68.5%0.0% conv.
calvin klein thong31K/yr -7.8%0.4% conv.
calvin klein bralette21K/yr +17.0%0.4% conv.
lace bralettes for women17K/yr +40.1%0.2% conv.

What reviews say buyers love and hate about Lace Bralettes for Women

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Comfort-Overall37%

“So comfortable”

Size-Overall19%

“I found the sizing accurate”

Quality-Overall13%

“Good quality underwear, good price and more importantly the wife loves them”

Value For Money6%

“Reasonable quality for the price”

Material Quality5%

“It's made from a super soft man made material that's good against the skin”

What buyers complain about

74% of reviews

Size-Overall17%

“Beware sizing issues”

Quality-Overall13%

“Poor quality”

Strap/String Quality13%

“straps are not adjustable which is a major problem”

Machine Wash Suitability6%

“Does not wash well”

Durability6%

“Falling apart after only 4 weeks”

Lace Bralettes for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

84%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

71%

2Quality-Overall

3Chest Fit

4Strap/String Quality

5Cushion

Common Lace Bralettes for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Lace Bralettes for Women 48/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 62 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved +5.9% over the last 90 days.