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Lace Bralettes for Women

Fail

The top 5 brands take 96% of clicks, so Lace Bralettes for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£107K/yr678K searches / yr
90-day growth
+5.9%search demand this quarter
Competition
30%top-5 click share · 10 brands · 17 sellers

Flapen Score

Lace Bralettes for Women against its category

The dotted line is the Fashion average. Past it, Lace Bralettes for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Bralettes for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lace Bralettes for Women 678K times last year and spent an estimated £107K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
678K
Growth, 90 days vs prior 90
+5.9%
Conversion, latest week
0.9%
Market size, estimated
£107Ka year
Peak month
December1.9× the quietest month
Top search term
calvin klein underwear women202K searches a year

02 · Price

A sale here is worth £17.78.

Listings sell for £17.78 on average, from £7.06 to £31.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £17.78 that is £0 to £2K a year per listing.

Average price
£17.78inside the $15 to $100 sweet spot
Price range
£7.06–£31.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #286 within Underwear. It carries 3,416 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#286in Underwear
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,416per listing
Listings tracked
62

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Lace Bralettes for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

3%

  • Calvin Klein90%
  • Duufin2%
  • wirarpa2%
  • Amazon Essentials2%
  • mtuihfo1%
  • Avidlove1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Lace Bralettes for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Lace Bralettes for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calvin klein underwear women202K/yr
  • calvin klein women111K/yr
  • calvin klein bra76K/yr
  • lace bralette42K/yr
  • white bralette19K/yr
  • black bralette30K/yr
  • cotton bralette19K/yr
  • calvin klein thong31K/yr
  • calvin klein bralette21K/yr
  • lace bralettes for women17K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Bralettes for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.68

Beware sizing issues

they are about 30% bigger in the waistband

sizing runs small

Quality-Overall13%+0.05

Poor quality

very disappointed in the quality of these

Poorly made - disappointing

Strap/String Quality13%−0.16

straps are not adjustable which is a major problem

Looks good, feels good, some strings are loose kinda annoying

Machine Wash Suitability6%−0.08

Does not wash well

Durability6%−0.08

Falling apart after only 4 weeks

at the price I paid they shd last longer than 6 months or 3 washes

Love

Comfort-Overall37%+3.14

So comfortable

this is the most comfortable I've had in many a long year

Comfortable to wear

Size-Overall19%+0.68

I found the sizing accurate

Amazing fit

in a M and they fit perfectly

Quality-Overall13%+0.05

Good quality underwear, good price and more importantly the wife loves them

Good Quality

Brilliant quality item

Value For Money6%+0.11

Reasonable quality for the price

Great value

When I saw these for a good price

Material Quality5%+0.12

It's made from a super soft man made material that's good against the skin

Fits well and the quality of the material is as expected for Calvin Klein

wonderful to have bra top in cotton

Return

1.1% Return rate 84% Fixable by listing

Size-Overall71%▇▆▆▇██

Beware sizing issues

they are about 30% bigger in the waistband

sizing runs small

Quality-Overall5%▄▃▆█▄▅

Poor quality

very disappointed in the quality of these

Poorly made - disappointing

Chest Fit3%█▁▁▃▃▅

They would flatten a larger bust

Strap/String Quality2%▁▇█▁▄▁

straps are not adjustable which is a major problem

Looks good, feels good, some strings are loose kinda annoying

Cushion2%▁█▁▁▅▄

FAQ

Common Lace Bralettes for Women questions

Answered from the same tracked data.