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Lace

Fail

Prices span $1.72–$12.63, mostly outside the sweet spot, so Lace is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£70K/yr423K searches / yr
90-day growth
+12.9%search demand this quarter
Competition
43%top-5 click share · 39 brands · 63 sellers

Flapen Score

Lace against its category

The dotted line is the Fashion average. Past it, Lace is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lace 423K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
+12.9%
Conversion, latest week
3.1%
Market size, estimated
£70Ka year
Peak month
March1.6× the quietest month
Top search term
lace128K searches a year

02 · Price

A sale here is worth £5.23.

Listings sell for £5.23 on average, from £1.72 to £12.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.23 that is £1K to £3K a year per listing.

Average price
£5.23under the $15 to $100 sweet spot
Price range
£1.72–£12.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #196 within Shoe, Jewellery & Watch Accessories. It carries 1,155 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
2.9%
Average rank
#196in Shoe, Jewellery & Watch Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,155per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

63

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

43%

Top 20: 82%

Open market

47%

  • xingmo12%
  • simarro11%
  • Cherry Blossom11%
  • Little lane lace8%
  • Tweruna6%
  • Agoer5%

Demand

Lace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Lace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace128K/yr
  • lace trim65K/yr
  • lace ribbon78K/yr
  • lace fabric37K/yr
  • white lace28K/yr
  • white lace ribbon14K/yr
  • broderie anglaise trim13K/yr
  • lace trimming for sewing16K/yr
  • white lace trim9K/yr
  • cotton lace trim9K/yr

Reviews and returns

What reviews say buyers love and hate about Lace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness17%−0.12

But a Little Thin

Very very thin laces much thinner than you think

thinner in width than expected

Durability14%−0.13

Didnt last long

so not sure how durable they are

Falling apart within a week of typical work wear

Quality-Overall10%+2.43

Cheap

And cheap looking

Rubbish

Size-Overall8%−0.04

Too Long

I should have looked at this physically to buy it otherwise it is too small and too weak

Color8%−0.01

Its not white its ivory

wrong colour thought it was white my mistake

Love

Quality-Overall35%+2.43

Great quality and arrived on time

Good quality

good well made laces

Value For Money15%+0.45

Good value for money

Excellent price

Half the price

Advertised Vs Actual Product13%+0.90

As described

Exactly what I wanted

All as stated, no issues

Stitch/Finish/Polish7%+0.53

well finished

Beautiful lace for crafty projects

which works well for sewing or decorative projects

Length4%−0.01

Good length

Perfect length and thickness for my husband's Adidas samba trainers

the length is very good for trainers

Return

0.4% Return rate 67% Fixable by listing

Color31%▃▇▆▃██

Its not white its ivory

wrong colour thought it was white my mistake

Size-Overall18%▇▂█▄▄▆

Too Long

I should have looked at this physically to buy it otherwise it is too small and too weak

Length10%▃█▃▃▆▇

don't deliver the right length you ordered

Nowhere near long enough

they were very long for size 4 to 5 trainers

Quality-Overall6%▁▁█▂▆▃

Cheap

And cheap looking

Rubbish

Material Quality3%█▆▁▇▁▅

FAQ

Common Lace questions

Answered from the same tracked data.