Lace
FailPrices span $1.72–$12.63, mostly outside the sweet spot, so Lace is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £70K/yr423K searches / yr
- 90-day growth
- +12.9%search demand this quarter
- Competition
- 43%top-5 click share · 39 brands · 63 sellers
Flapen Score
Lace against its category
The dotted line is the Fashion average. Past it, Lace is stronger. Inside it, weaker.
Market
The Lace market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lace 423K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- +12.9%
- Conversion, latest week
- 3.1%
- Market size, estimated
- £70Ka year
- Peak month
- March1.6× the quietest month
- Top search term
- lace128K searches a year
02 · Price
A sale here is worth £5.23.
Listings sell for £5.23 on average, from £1.72 to £12.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.23 that is £1K to £3K a year per listing.
- Average price
- £5.23under the $15 to $100 sweet spot
- Price range
- £1.72–£12.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #196 within Shoe, Jewellery & Watch Accessories. It carries 1,155 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 2.9%
- Average rank
- #196in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,155per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Lace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
simarro White Lace Ribbon Roll Fabric Vintage Pattern Roll Ribbons Lace Trim Sewing Crafts Lace for Gift DIY Wrapping Dress Decoration Wedding(30 Yards)(1)
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Cherry Blossom Twin Pack Black Round Lace 75cm
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 4y ago

8CM Width Europe Crown Wedding Applique Inelastic Embroidery Lace Trim Curtain Tablecloth Slipcover Bridal DIY Clothing/Accessories.(2 Yards in one Package) (Ivory)
- Price
- £3.62
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 8y ago

xingmo 15 Meters Lace Edge Trim Ribbon Floral Lace Ribbon Embroidered Lace Trim Trimming Fabric for for Sewing Clothes Width 3 cm (White)
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago

5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
Trending
90-day click momentum
Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago

LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago

VSUDO White Shoe Laces for Trainers Flat Shoelaces for Women or Men 8mm Wide Trainers Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-Snow White-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 4y ago

RIIQIICHY Women Wedding White Pashmina Shawls and Wraps Ladies Lace Mesh Scarf with Tassels
- Price
- £7.75
- Rating
- 4.4/5
- Reviews
- 5,119
- Age
- 4y ago
Newest
by launch date
Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago

Yuomeaz 5 Yard White Lace Trim Ribbon 7.5cm Width White Flower Lace Ribbon for Sewing Vintage Fabric Embroidered for Clothes Dresses Craft Bag Gift Package Bouquet Wedding Decoration
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago

5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago

27M White Lace Ribbon Roll Vintage Pattern Sewing Crafts Laces Flower Fabric Lace Trim Roll for Dress Decor Wedding Decoration Bouquet & Gift DIY Packaging(30 Yards)
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

15 Yards Lace Trim White Cotton Lace Trim Eyelet Floral Ribbon Wavy Edge Embroidery Ruffle Trims for Sewing Dress Clothes Bag Dolls & Pets Clothes (1.57 Inches Wide) (White)
- Price
- £4.90
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
39 falling
Sellers
63
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
43%
Top 20: 82%
Open market
47%
- xingmo12%
- simarro11%
- Cherry Blossom11%
- Little lane lace8%
- Tweruna6%
- Agoer5%
Demand
Lace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Lace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lace128K/yr
- lace trim65K/yr
- lace ribbon78K/yr
- lace fabric37K/yr
- white lace28K/yr
- white lace ribbon14K/yr
- broderie anglaise trim13K/yr
- lace trimming for sewing16K/yr
- white lace trim9K/yr
- cotton lace trim9K/yr
Reviews and returns
What reviews say buyers love and hate about Lace
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But a Little Thin
Very very thin laces much thinner than you think
thinner in width than expected
Didnt last long
so not sure how durable they are
Falling apart within a week of typical work wear
Cheap
And cheap looking
Rubbish
Too Long
I should have looked at this physically to buy it otherwise it is too small and too weak
Its not white its ivory
wrong colour thought it was white my mistake
Love
Great quality and arrived on time
Good quality
good well made laces
Good value for money
Excellent price
Half the price
As described
Exactly what I wanted
All as stated, no issues
well finished
Beautiful lace for crafty projects
which works well for sewing or decorative projects
Good length
Perfect length and thickness for my husband's Adidas samba trainers
the length is very good for trainers
Return
0.4% Return rate 67% Fixable by listing
Its not white its ivory
wrong colour thought it was white my mistake
Too Long
I should have looked at this physically to buy it otherwise it is too small and too weak
don't deliver the right length you ordered
Nowhere near long enough
they were very long for size 4 to 5 trainers
Cheap
And cheap looking
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lace questions
Answered from the same tracked data.









