Lace
prices mostly outside the sweet spot ($1.72–$12.63) — Lace doesn't clear our bar today.
Flapen Score
Is Lace profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lace is a £70K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 49/100.
Lace: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +12.9% over the last 90 days and 3.1% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 42 products
Top Lace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
simarro White Lace Ribbon Roll Fabric Vintage Pattern Roll Ribbons Lace Trim Sewing Crafts Lace for Gift DIY Wrapping Dress Decoration Wedding(30 Yards)(1)
- Price
- £3.40
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Cherry Blossom Twin Pack Black Round Lace 75cm
- Price
- £1.72
- Rating
- 4.4/5
- Reviews
- 952
- Age
- 4y ago
8CM Width Europe Crown Wedding Applique Inelastic Embroidery Lace Trim Curtain Tablecloth Slipcover Bridal DIY Clothing/Accessories.(2 Yards in one Package) (Ivory)
- Price
- £3.62
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 8y ago
xingmo 15 Meters Lace Edge Trim Ribbon Floral Lace Ribbon Embroidered Lace Trim Trimming Fabric for for Sewing Clothes Width 3 cm (White)
- Price
- £4.25
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 1y ago
5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
Trending
90-day click momentum
Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
- Price
- £2.58
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 2y ago
LACEEZE lace Band Football Boot Lace Cover Black
- Price
- £9.94
- Rating
- 4.5/5
- Reviews
- 4,535
- Age
- 7y ago
VSUDO White Shoe Laces for Trainers Flat Shoelaces for Women or Men 8mm Wide Trainers Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-Snow White-130cm)
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 16,720
- Age
- 4y ago
RIIQIICHY Women Wedding White Pashmina Shawls and Wraps Ladies Lace Mesh Scarf with Tassels
- Price
- £7.75
- Rating
- 4.4/5
- Reviews
- 5,119
- Age
- 4y ago
Newest
by launch dateHoryue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
- Price
- £4.18
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
Yuomeaz 5 Yard White Lace Trim Ribbon 7.5cm Width White Flower Lace Ribbon for Sewing Vintage Fabric Embroidered for Clothes Dresses Craft Bag Gift Package Bouquet Wedding Decoration
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 8mo ago
5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
- Price
- £4.16
- Rating
- 4.7/5
- Reviews
- 31
- Age
- 11mo ago
27M White Lace Ribbon Roll Vintage Pattern Sewing Crafts Laces Flower Fabric Lace Trim Roll for Dress Decor Wedding Decoration Bouquet & Gift DIY Packaging(30 Yards)
- Price
- £3.47
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
15 Yards Lace Trim White Cotton Lace Trim Eyelet Floral Ribbon Wavy Edge Embroidery Ruffle Trims for Sewing Dress Clothes Bag Dolls & Pets Clothes (1.57 Inches Wide) (White)
- Price
- £4.90
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
39 falling
Sellers
63
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
43%
Top 20: 82%
Open market
47%
- xingmo12%
- simarro11%
- Cherry Blossom11%
- Little lane lace8%
- Tweruna6%
- Agoer5%
Lace demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Lace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lace128K/yr
- lace trim65K/yr
- lace ribbon78K/yr
- lace fabric37K/yr
- white lace28K/yr
- white lace ribbon14K/yr
- broderie anglaise trim13K/yr
- lace trimming for sewing16K/yr
- white lace trim9K/yr
- cotton lace trim9K/yr
What reviews say buyers love and hate about Lace
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Great quality and arrived on time”
“Good value for money”
“As described”
“well finished”
“Good length”
What buyers complain about
73% of reviews“But a Little Thin”
“Didnt last long”
“Cheap”
“Too Long”
“Its not white its ivory”
Lace return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lace questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
