lace
Skip itPrices mostly outside the sweet spot ($1.72–$12.63) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,155.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£70K£70K/yr · 423K searches
Avg price
Bad£5.23avg listing price — sweet spot $15–$100
Price range
Bad£1.72–£12.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, lace is a £70K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lace market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £65K–£78K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 2.9%
- Avg brand age
- 31 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
39 falling
Sellers
63
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
43%
Top 20: 82%
Open market
47%
- xingmo12%
- simarro11%
- Cherry Blossom11%
- Little lane lace8%
- Tweruna6%
- Agoer5%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +12.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top lace search terms
- lace128K/yr
- lace trim65K/yr
- lace ribbon78K/yr
- lace fabric37K/yr
- white lace28K/yr
- white lace ribbon14K/yr
- broderie anglaise trim13K/yr
- lace trimming for sewing16K/yr
- white lace trim9K/yr
- cotton lace trim9K/yr
Top lace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
simarro White Lace Ribbon Roll Fabric Vintage Pattern Roll Ribbons Lace Trim Sewing Crafts Lace for Gift DIY Wrapping Dress Decoration Wedding(30 Yards)(1)
simarro£3.404.5★72 rev
Cherry Blossom Twin Pack Black Round Lace 75cm
Cherry Blossom£1.724.4★952 rev
8CM Width Europe Crown Wedding Applique Inelastic Embroidery Lace Trim Curtain Tablecloth Slipcover Bridal DIY Clothing/Accessories.(2 Yards in one Package) (Ivory)
Little lane lace£3.624.7★194 rev
xingmo 15 Meters Lace Edge Trim Ribbon Floral Lace Ribbon Embroidered Lace Trim Trimming Fabric for for Sewing Clothes Width 3 cm (White)
xingmo£4.254.6★31 rev
5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
Tweruna£4.164.7★31 rev
Newest
by launch date
Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
Horyue£4.183 rev
Yuomeaz 5 Yard White Lace Trim Ribbon 7.5cm Width White Flower Lace Ribbon for Sewing Vintage Fabric Embroidered for Clothes Dresses Craft Bag Gift Package Bouquet Wedding Decoration
Yuomeaz£3.3711 rev
5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration
Tweruna£4.1631 rev
27M White Lace Ribbon Roll Vintage Pattern Sewing Crafts Laces Flower Fabric Lace Trim Roll for Dress Decor Wedding Decoration Bouquet & Gift DIY Packaging(30 Yards)
Munsesi£3.476 rev
15 Yards Lace Trim White Cotton Lace Trim Eyelet Floral Ribbon Wavy Edge Embroidery Ruffle Trims for Sewing Dress Clothes Bag Dolls & Pets Clothes (1.57 Inches Wide) (White)
Sorcristy£4.9049 rev
Trending
90-day click momentumHoryue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor
Horyue£4.184.6★
2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings
FAST-FX£2.584.4★
LACEEZE lace Band Football Boot Lace Cover Black
LACEEZE£9.944.5★
VSUDO White Shoe Laces for Trainers Flat Shoelaces for Women or Men 8mm Wide Trainers Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-Snow White-130cm)
VSUDO£3.384.5★
RIIQIICHY Women Wedding White Pashmina Shawls and Wraps Ladies Lace Mesh Scarf with Tassels
RIIQIICHY£7.754.4★
What buyers say about lace
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived on time”
“Good value for money”
“As described”
“well finished”
“Good length”
“Very nice quality and good color”
“Perfect fit”
“Very effective”
“Ideal for good trainers”
“Great laces”
What buyers complain about
“But a Little Thin”
“Didnt last long”
“Cheap”
“Too Long”
“Its not white its ivory”
“don't deliver the right length you ordered”
“One small difficulty”
“execution is poor”
“not strong enough”
“Certainly not value for money pure quantity”
Top return reasons
Common questions
- Is lace profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the lace niche?
- 39 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in lace?
- Top complaints mined from reviews: Thickness, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for lace peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the lace niche?
- Listings span £1.72–£12.63; the average listing price is £5.23 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.