labyrinth
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£17.27avg listing price — sweet spot $15–$100
Price range
Good£3.98–£30.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,593.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£14K£14K/yr · 377K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, labyrinth is a £14K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
labyrinth market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £26K–£35K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #971
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 80%
- Out of stock
- 6.4%
- Avg brand age
- 56 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
118
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- TruffleShuffle70%
- Ravensburger20%
- costumebase3%
- ASVP Shop3%
- Generic1%
- PLITI1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Top labyrinth search terms
- labyrinth334K/yr
- labrynth38K/yr
- labrinth4K/yr
Top labyrinth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TruffleShuffle Labyrinth Worm 2pk Socks
TruffleShuffle£12.374.7★13 rev
TruffleShuffle Jim Hensons Labyrinth Ello Worm Slippers | Official Movie Merchandise Plush House Shoes | Soft Fluffy Novelty Gift
TruffleShuffle£14.135.0★19 rev
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.814.9★14 rev
Ravensburger Labyrinth Moving Maze Family Board Game for Kids and Adults Age 7+ | Classic Strategy Maze Game for 24 Player for Boys and Girls | AwardWinning Family Game
Ravensburger£14.304.8★13,001 rev
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.964.9★14 rev
Newest
by launch date
Labyrinth 1000 Piece Jigsaw Puzzle - Its Only Forever Labyrinth - Classic Gothic Fantasy Movie Jigsaw; Eco Friendly Puzzle Gift for Adults & Families
Wild Star Hearts£19.473 rev
ASVP Shop Labyrinth Inspired Music Box As The World Falls Down Hand-Cranked Melody Handcrafted Vintage-Style Wooden Box
ASVP Shop£14.4410 rev
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.9614 rev
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.8114 rev
Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas
TruffleShuffle£30.591 rev
Trending
90-day click momentumWomens Labyrinth Worm Fancy A Cuppa Striped Pyjamas
TruffleShuffle£30.595.0★
Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas
TruffleShuffle£28.305.0★
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.814.9★
Labyrinth Movie Characters Lounge Pants Black/Charcoal
TruffleShuffle£19.964.9★
Labyrinth 1000 Piece Jigsaw Puzzle - Its Only Forever Labyrinth - Classic Gothic Fantasy Movie Jigsaw; Eco Friendly Puzzle Gift for Adults & Families
Wild Star Hearts£19.474.3★
What buyers say about labyrinth
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant game for all the family to play”
“Sizing”
“These were a gift”
“simple to set up with good quality pieces”
“Good material love them so much”
“The quality and the design is skin and eye friendly”
“Well worth the money”
“It is fun to play, also a teaches a bit of strategic thinking, sturdy, and good value for money, needless to say, he is off screen for longer :”
“behind the simple turn based game is a ery strategy based game which can be made easy for young ones”
“simple to set up with good quality pieces”
What buyers complain about
“Expensive for what it is”
“Bad Printing of the tiles”
Top return reasons
Common questions
- Is labyrinth profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (28/100).
- How competitive is the labyrinth niche?
- 7 brands and 118 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in labyrinth?
- Top complaints mined from reviews: Value For Money, Print Quality. The return rate is 0.8%.
- When does demand for labyrinth peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the labyrinth niche?
- Listings span £3.98–£30.59; the average listing price is £17.27 (sweet spot $15–$100). The average incumbent carries 1,593 reviews — the moat a new listing must climb.