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Labyrinth

Fail

Buyers convert on only 0.2% of searches, so Labyrinth is a Fail.

Flapen Score
28
28 / 100
Ranks 2,381 of 2,461 Fashion niches · −20 vs the category median of 48
Market size
£14K/yr377K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 118 sellers

Flapen Score

Labyrinth against its category

The dotted line is the Fashion average. Past it, Labyrinth is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labyrinth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Labyrinth 377K times last year and spent an estimated £14K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
377K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.2%
Market size, estimated
£14Ka year
Peak month
December2.6× the quietest month
Top search term
labyrinth334K searches a year

02 · Price

A sale here is worth £17.27.

Listings sell for £17.27 on average, from £3.98 to £30.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.27 that is £0 to £2K a year per listing.

Average price
£17.27inside the $15 to $100 sweet spot
Price range
£3.98–£30.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #971 within Nightwear. It carries 1,593 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
60%
Out of stock, average day
6.4%
Average rank
#971in Nightwear
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,593per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Labyrinth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£716£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

118

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

1%

  • TruffleShuffle70%
  • Ravensburger20%
  • costumebase3%
  • ASVP Shop3%
  • Generic1%
  • PLITI1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Labyrinth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Labyrinth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labyrinth334K/yr
  • labrynth38K/yr
  • labrinth4K/yr

Reviews and returns

What reviews say buyers love and hate about Labyrinth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money67%−0.06

Expensive for what it is

Overpriced

Print Quality33%−0.07

Bad Printing of the tiles

Love

Fun/Entertainment Experience45%+2.73

Brilliant game for all the family to play

Fun game for all the family

Great fun

Size-Overall14%+0.63

Sizing

Nice sized bag

She is a size 6, they fit well

Gifting Purpose11%+0.45

These were a gift

Lovely Gift

Quality-Overall9%+0.37

simple to set up with good quality pieces

Good Quality

Great quality

Material Quality7%+0.29

Good material love them so much

Return

0.8% Return rate 15% Fixable by listing

Gifting Purpose39%▄▃▅▃█▁
Value For Money15%▅▁▁▁▁█

Expensive for what it is

Overpriced

Product Condition13%▁▁▅▃▁█
Size-Overall11%▁█▁▅▁▁
Defective Material/Parts7%█▁▁▇▁▁

FAQ

Common Labyrinth questions

Answered from the same tracked data.