How competitive is the Labyrinth niche on Amazon United Kingdom?

7 brands and 118 sellers compete in Labyrinth on Amazon United Kingdom. The top 5 Labyrinth products take 77% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Labyrinth?

Labyrinth buyers on Amazon United Kingdom complain most about Value For Money, Print Quality, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Labyrinth niche?

Labyrinth sells for £17.27 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £3.98–£30.59. The average incumbent carries 1,593 reviews — the moat a new listing must climb.

Labyrinth

weak search conversion (0.2%) — Labyrinth doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Labyrinth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Labyrinth is a £14K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.

Labyrinth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 0.2% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr2K

Search volume / yr-11.0%377K

Conversion rate0.2%

Avg price£17.27

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 118

Top-5 product click share77%

Open market2%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Labyrinth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TruffleShuffle Labyrinth Worm 2pk Socks

Price: £12.37
Rating: 4.7/5
Reviews: 13
Age: 1y ago

TruffleShuffle Jim Hensons Labyrinth Ello Worm Slippers | Official Movie Merchandise Plush House Shoes | Soft Fluffy Novelty Gift

Price: £14.13
Rating: 5.0/5
Reviews: 19
Age: 1y ago

Labyrinth Movie Characters Lounge Pants Black/Charcoal

Price: £19.81
Rating: 4.9/5
Reviews: 14
Age: 1y ago

Ravensburger Labyrinth Moving Maze Family Board Game for Kids and Adults Age 7+ | Classic Strategy Maze Game for 24 Player for Boys and Girls | AwardWinning Family Game

Price: £14.30
Rating: 4.8/5
Reviews: 13,001
Age: 24y ago

Labyrinth Movie Characters Lounge Pants Black/Charcoal

Price: £19.96
Rating: 4.9/5
Reviews: 14
Age: 1y ago

Newest

by launch date

Labyrinth 1000 Piece Jigsaw Puzzle - Its Only Forever Labyrinth - Classic Gothic Fantasy Movie Jigsaw; Eco Friendly Puzzle Gift for Adults & Families

Price: £19.47
Rating: 4.3/5
Reviews: 3
Age: 5mo ago

ASVP Shop Labyrinth Inspired Music Box As The World Falls Down Hand-Cranked Melody Handcrafted Vintage-Style Wooden Box

Price: £14.44
Rating: 4.0/5
Reviews: 10
Age: 6mo ago

Labyrinth Movie Characters Lounge Pants Black/Charcoal

Price: £19.96
Rating: 4.9/5
Reviews: 14
Age: 1y ago

Labyrinth Movie Characters Lounge Pants Black/Charcoal

Price: £19.81
Rating: 4.9/5
Reviews: 14
Age: 1y ago

Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas

Price: £30.59
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

118

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

TruffleShuffle70%
Ravensburger20%
costumebase3%
ASVP Shop3%
Generic1%
PLITI1%
Open — no brand owns it (1 brand, 1%)

Labyrinth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR0.2%Products15Brands7Top 5 Brands98%OOS Rate6.4%Rating4.7★Reviews1,593Avg BSR#971

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Top Labyrinth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

labyrinth334K/yr -14.5%0.3% conv.
labrynth38K/yr +25.2%0.1% conv.
labrinth4K/yr +0.9%0.3% conv.

What reviews say buyers love and hate about Labyrinth

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Fun/Entertainment Experience45%

“Brilliant game for all the family to play”

Size-Overall14%

“Sizing”

Gifting Purpose11%

“These were a gift”

Quality-Overall9%

“simple to set up with good quality pieces”

Material Quality7%

“Good material love them so much”

What buyers complain about

100% of reviews

Value For Money67%

“Expensive for what it is”

Print Quality33%

“Bad Printing of the tiles”

Labyrinth return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

39%

2Value For Money

15%

3Product Condition

13%

4Size-Overall

11%

5Defective Material/Parts

Common Labyrinth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Labyrinth 28/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.0% over the last 90 days.