Is labubu profitable to sell on Amazon United Kingdom?

The niche generates £4.8M/yr across 15 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (44/100).

How competitive is the labubu niche?

5 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in labubu?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.7%.

When does demand for labubu peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.8× the quietest.

What does it cost to enter the labubu niche?

Listings span £8.02–£353.55; the average listing price is £73.63 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

labubu

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible£4.8M

£4.8M/yr · 4.3M searches

Review moat

Great303.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£73.63

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£8.02–£353.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-41.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, labubu is a £4.8M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

labubu market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £1.5M–£1.8M; units × avg price
Conversion rate: 1.5%
Avg BSR: #1,100
Page quality: 0%
Prime: 80%
Sponsored: 87%
Out of stock: 22.3%
Avg brand age: 21 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

POP MART88%
AOYOTO4%
Meta4%
CRAZE3%
Generic2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -41.2% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.8×

Open Trend

Top labubu search terms

labubu3.3M/yr -41.9%1.0% conv.
labubu doll619K/yr -52.2%1.3% conv.
labubu doll pop mart24K/yr +32.9%1.2% conv.
pop mart labubu49K/yr -18.0%2.7% conv.
labubus40K/yr -39.5%0.4% conv.
lububu doll48K/yr -41.1%0.9% conv.
popmart labubu64K/yr -39.1%1.2% conv.
labubu pop mart18K/yr -42.7%1.2% conv.
lububu30K/yr -47.9%0.5% conv.
labubu plush24K/yr -17.4%0.9% conv.

All search terms

Top labubu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift

POP MART£15.534.6★215 rev

POP MART THE MONSTERS - Have a Seat Vinyl Plush 1Box Articulated Character Premium Design Gifts for Women Fan-Favorite Chic Art Toy Action Figure

POP MART£18.774.6★368 rev

POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant BlindBox 1Box Fan-Favorite Chic Art Toy Action Figure

POP MART£19.394.6★368 rev

POP MART The Monsters Labubu Pin for Love Series Blind Box Plush Pendant (AM) Pack of 1 Mini Vinyl Plush Keychain Cute Collectible Mystery Toy Gift

POP MART£22.654.4★224 rev

POP MART THE MONSTERS COCA-COLA SERIES-Vinyl Face 1Box Exclusive Action Figure Box Toy Popular Collectible Art Toy Cute Figure Creative Gift for Christmas Birthday Party Holiday

POP MART£26.304.5★396 rev

Newest

by launch date

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses

Meta£341.39294 rev

3mo ago

POP MART THE MONSTERS Big Into Energy Series - Vinyl Plush Pendant Blind Box - Cute Collectible Bag and Keychain Accessory - 1 Box

POP MART£14.509 rev

4mo ago

Labubu Chocolate Candy LTD Edition 32g Mystery Flavour sweet (ONE)

Generic£8.029 rev

8mo ago

POP MART The Monster PIN for Love Series - Vinyl Plush Pendant Blind Box (A-M) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box

POP MART£38.86966 rev

10mo ago

POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box

POP MART£37.27961 rev

10mo ago

What buyers say about labubu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Beautifully made”

Color13%

“colourful and soft”

Advertised Vs Actual Product11%

“as described”

Value For Money10%

“Great worth it”

Size-Overall7%

“its super cute, good size & good quality”

Ease Of Use5%

“Very useful”

Soft Feel5%

“Its super soft and skin friendly, with a plush texture that feels incredibly comfortable to touch”

Collectibles4%

“Great quality and perfect for anyone who enjoys collecting cute characters”

Gifting Purpose4%

“Love it, great little gift for the kids”

Design-Overall3%

“the design quality is nice”

What buyers complain about

Size-Overall39%

“Very small”

Quality-Overall22%

“the control quality needs to be better”

Value For Money17%

“Would not recommend for the price”

Functionality-Overall6%

“Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying”

Top return reasons

Size-Overall30%

Value For Money10%

Color9%

Quality-Overall8%

Functionality-Overall7%

Advertised Vs Actual Product6%

Defective Material/Parts4%

Battery Life4%

Audio Quality3%

Product Condition3%

Common questions

Is labubu profitable to sell on Amazon United Kingdom?: The niche generates £4.8M/yr across 15 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (44/100).
How competitive is the labubu niche?: 5 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in labubu?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.7%.
When does demand for labubu peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.8× the quietest.
What does it cost to enter the labubu niche?: Listings span £8.02–£353.55; the average listing price is £73.63 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.