Labubu

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

-41.2%

Conversion, latest week

1.5%

Market size, estimated

£4.8Ma year

Peak month

July13.8× the quietest month

Top search term

labubu3.3M searches a year

Listings sell for £73.63 on average, from £8.02 to £353.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £73.63 that is £18K to £37K a year per listing.

Average price

£73.63inside the $15 to $100 sweet spot

Price range

£8.02–£353.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£18K–£37K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #1,100 within Luggage & Travel Gear. It carries 303 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

80%

Out of stock, average day

22.3%

Average rank

#1,100in Luggage & Travel Gear

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

303per listing

Listings tracked

15

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

21 months