Labubu
brand-locked demand (top 5 brands take 100% of clicks) — Labubu doesn't clear our bar today.
Flapen Score
Is Labubu profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Labubu is a £4.8M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.
Labubu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -41.2% over the last 90 days and 1.5% of searches end in a purchase.
£4.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Labubu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
- Price
- £15.53
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 10mo ago
POP MART THE MONSTERS - Have a Seat Vinyl Plush 1Box Articulated Character Premium Design Gifts for Women Fan-Favorite Chic Art Toy Action Figure
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 2y ago
POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant BlindBox 1Box Fan-Favorite Chic Art Toy Action Figure
- Price
- £19.39
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
POP MART The Monsters Labubu Pin for Love Series Blind Box Plush Pendant (AM) Pack of 1 Mini Vinyl Plush Keychain Cute Collectible Mystery Toy Gift
- Price
- £22.65
- Rating
- 4.4/5
- Reviews
- 224
- Age
- 10mo ago
POP MART THE MONSTERS COCA-COLA SERIES-Vinyl Face 1Box Exclusive Action Figure Box Toy Popular Collectible Art Toy Cute Figure Creative Gift for Christmas Birthday Party Holiday
- Price
- £26.30
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
Trending
90-day click momentum
POP MART THE MONSTERS Big Into Energy Series - Vinyl Plush Pendant Blind Box - Cute Collectible Bag and Keychain Accessory - 1 Box
- Price
- £14.50
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago
Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago
POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant BlindBox 1Box Fan-Favorite Chic Art Toy Action Figure
- Price
- £19.39
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 1y ago
POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift
- Price
- £15.53
- Rating
- 4.6/5
- Reviews
- 215
- Age
- 10mo ago
POP MART The Monsters Big Into Energy Series Original Doll Collectible Figure Creative Gift Plush Animal Vinyl Random Design 1 Piece
- Price
- £63.36
- Rating
- 4.4/5
- Reviews
- 72
- Age
- 11mo ago
Newest
by launch dateRay-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago
POP MART THE MONSTERS Big Into Energy Series - Vinyl Plush Pendant Blind Box - Cute Collectible Bag and Keychain Accessory - 1 Box
- Price
- £14.50
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 4mo ago
Labubu Chocolate Candy LTD Edition 32g Mystery Flavour sweet (ONE)
- Price
- £8.02
- Rating
- 2.9/5
- Reviews
- 9
- Age
- 8mo ago
POP MART The Monster PIN for Love Series - Vinyl Plush Pendant Blind Box (A-M) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- £38.86
- Rating
- 4.6/5
- Reviews
- 966
- Age
- 10mo ago
POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box
- Price
- £37.27
- Rating
- 4.5/5
- Reviews
- 961
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- POP MART88%
- AOYOTO4%
- Meta4%
- CRAZE3%
- Generic2%
- Open — no brand owns it (0%)
Labubu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.8×
Top Labubu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- labubu3.3M/yr
- labubu doll619K/yr
- labubu doll pop mart24K/yr
- pop mart labubu49K/yr
- labubus40K/yr
- lububu doll48K/yr
- popmart labubu64K/yr
- labubu pop mart18K/yr
- lububu30K/yr
- labubu plush24K/yr
What reviews say buyers love and hate about Labubu
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Beautifully made”
“colourful and soft”
“as described”
“Great worth it”
“its super cute, good size & good quality”
What buyers complain about
83% of reviews“Very small”
“the control quality needs to be better”
“Would not recommend for the price”
“Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying”
Labubu return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Labubu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
