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Labrador Gifts

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -17.9% this quarter, so Labrador Gifts is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£75K/yr212K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
24%top-5 click share · 53 brands · 91 sellers

Flapen Score

Labrador Gifts against its category

The dotted line is the Fashion average. Past it, Labrador Gifts is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Labrador Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Labrador Gifts 212K times last year and spent an estimated £75K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
3.2%
Market size, estimated
£75Ka year
Peak month
December8.0× the quietest month
Top search term
labrador gifts81K searches a year

02 · Price

A sale here is worth £11.18.

Listings sell for £11.18 on average, from £2.40 to £29.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.18 that is £0 to £1K a year per listing.

Average price
£11.18under the $15 to $100 sweet spot
Price range
£2.40–£29.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #1,802 within Luggage & Travel Gear. It carries 399 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
90%
Out of stock, average day
8.6%
Average rank
#1,802in Luggage & Travel Gear
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
399per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Labrador Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

91

Top-5 brand share

31%

Top 20: 77%

Top-5 click share

24%

Top 20: 63%

Open market

65%

  • Generic9%
  • Animal Crackers7%
  • INNObeta5%
  • Lnrkai5%
  • GIFT MUGS5%
  • PANDORA4%

Demand

Labrador Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Labrador Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • labrador gifts81K/yr
  • black labrador gifts50K/yr
  • labrador37K/yr
  • black labrador18K/yr
  • chocolate labrador gifts12K/yr
  • labrador gifts for women14K/yr

Reviews and returns

What reviews say buyers love and hate about Labrador Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.22

Massive

Too small

Smaller than expected

Weight Light7%−0.02

A little lightweight

Advertised Vs Actual Product7%

Not a pillow as advertised

Value For Money7%+0.21

a bit pricey

Thickness7%−0.01

I thought it would have been thicker

Love

Quality-Overall28%+2.66

It has been well made

Excellent quality

Lovely quality statue

Gifting Purpose15%+0.60

Christmas Present

Gift was very well received

Lovely gift

Value For Money11%+0.21

Excellent value for money

Great for the price

Well worth the cost

Advertised Vs Actual Product8%

Exactly as advertised

As described

Its exactly what I was looking for

Design-Overall6%−0.02

the detail and the design is really stunning

It has been well made

Lovely craftsmanship

Return

0.6% Return rate 59% Fixable by listing

Size-Overall46%▇▇▆█▄█

Massive

Too small

Smaller than expected

Quality-Overall10%█▃▅▃▅▁
Defective Material/Parts8%▁▁▄█▆▅
Advertised Vs Actual Product7%▁█▁▁▁▅

Not a pillow as advertised

Brightness/Shine/Glow4%▁█▁▁▆▄

FAQ

Common Labrador Gifts questions

Answered from the same tracked data.