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Lab Coat

Fail

Shoppers spend only $37K a year here, so Lab Coat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£37K/yr171K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
33%top-5 click share · 14 brands · 33 sellers

Flapen Score

Lab Coat against its category

The dotted line is the Fashion average. Past it, Lab Coat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lab Coat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lab Coat 171K times last year and spent an estimated £37K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.4%
Market size, estimated
£37Ka year
Peak month
September4.5× the quietest month
Top search term
lab coat81K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £5.96 to £20.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£5.96–£20.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£892–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #79 within Novelty & Special Use Clothing. It carries 1,037 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
9.3%
Average rank
#79in Novelty & Special Use Clothing
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,037per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Lab Coat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

33

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

30%

  • CoatCool16%
  • JXCTNNU13%
  • Portwest11%
  • Wafly11%
  • AIUNBEST10%
  • FAHAKO9%

Demand

Lab Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Lab Coat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lab coat81K/yr
  • white lab coat14K/yr
  • lab coats mens16K/yr
  • white coat12K/yr
  • lab coat women21K/yr
  • lab coats7K/yr
  • medical lab coats7K/yr
  • white lab coat women4K/yr
  • doctors coat4K/yr
  • white lab coat men3K/yr

Reviews and returns

What reviews say buyers love and hate about Lab Coat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.37

Bit large

Buy a bigger size

the arms are ridiculously small

Thickness7%−0.09

Thin

The fabric is maybe a bit thin

as quite thin

Material Quality5%−0.06

The material is a cheap, stiff fabric, and I'm being generous calling it fabric, it's more like that cheap toilet paper you got in schools in 1990s

Material was very thin

Quality-Overall5%+1.16

Poor quality

Not good quality

Thin4%−0.04

Fabric is thin

Material was very thin

Love

Quality-Overall20%+1.16

Fantastic quality

We found this lab coat to be high-quality, well-made, and very durable for our needs

I am pleased with this good quality white lab coat

Size-Overall20%−0.37

The sizing was accurate

Good fit

S fits me quite well

Value For Money11%+1.31

Good price

worth every penny

For the most part its a very satisfactory lab coat at a reasonable price

Material Quality6%−0.06

Quality fabric and comfortable

Nice material for price

Nice thick polycotton fabric

Pockets/Compartments6%

The pockets are a reasonable size

the front pockets are useful

Pockets are adequate

Return

4.0% Return rate 74% Fixable by listing

Size-Overall62%██▇█▆▇

Bit large

Buy a bigger size

the arms are ridiculously small

Quality-Overall10%▅▃█▂▇▃

Poor quality

Not good quality

Thin6%█▃▄▆▄▇

Fabric is thin

Material was very thin

Material Quality4%▁▃█▅▇▄

The material is a cheap, stiff fabric, and I'm being generous calling it fabric, it's more like that cheap toilet paper you got in schools in 1990s

Material was very thin

Transparency2%▁▁▇█▃▁

quite translucent in placed

FAQ

Common Lab Coat questions

Answered from the same tracked data.