lab coat
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good1,036.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay£5.96–£20.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£8.92avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 171K searches
According to Flapen's Amazon United Kingdom niche tracking, lab coat is a £37K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lab coat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £45K–£54K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 94%
- Out of stock
- 9.3%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
33
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
30%
- CoatCool16%
- JXCTNNU13%
- Portwest11%
- Wafly11%
- AIUNBEST10%
- FAHAKO9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×
Top lab coat search terms
- lab coat81K/yr
- white lab coat14K/yr
- lab coats mens16K/yr
- white coat12K/yr
- lab coat women21K/yr
- lab coats7K/yr
- medical lab coats7K/yr
- white lab coat women4K/yr
- doctors coat4K/yr
- white lab coat men3K/yr
Top lab coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CoatCool Lab Coat Women Men White Medical Coat Cotton Doctors Costume Scientist Coat Unisex Lab Coats Laboratory White Coat Chef Coat Long Sleeves Fancy Dress Labcoat for Cosplay School Student M
CoatCool£7.354.1★658 rev
AIUNBEST Cotton Lab Coat Medical Laboratory Coat Women and Men Doctor Costume White Lab Coat Scientist Uniform Warehouse Coat Laboratory Work Wear 3 Pockets Perfect for Science Projects (S)
AIUNBEST£6.784.5★25 rev
Portwest 2852 Standard Lab Coat Unisex Work Jacket Chore Coat Durable Kingsmill Polycotton Professional Workwear 3 Pockets Stud Front White M
Portwest£12.204.5★4,987 rev
Beautyshow White Medical Coat - Long-Sleeved Unisex Lab Coat for Men and Women
Beautyshow£8.534.1★1,932 rev
BSBUY Lab Coat Women Men White Cotton Polyester Medical Coat Science Doctors Scientist Coat Unisex Adult Lab Coat Chemistry Laboratory Food Coat Workwear Uniform Fancy Dress Costume with Pocket(M)
BSBUY£6.173.2★325 rev
Newest
by launch date
FAHAKO Womens & Mens White Cotton Lab Coat M
FAHAKO£7.8015 rev
FAHAKO Unisex Lab Coat White XXL
FAHAKO£8.1815 rev
JXCTNNU Lab Coat Medical White Workwear Uniform Protective Workwear Long Sleeves Unisex Laboratory Coat with 3 Pockets for Men Women Laboratory Study Work (S(160-165cm))
JXCTNNU£7.12127 rev
JXCTNNU Lab Coat Medical White Workwear Uniform Protective Workwear Long Sleeves Unisex Laboratory Coat with 3 Pockets for Men Women Laboratory Study Work (L(170-175cm))
JXCTNNU£7.19127 rev
BSBUY Lab Coat Women Men White Cotton Polyester Medical Coat Science Doctors Scientist Coat Unisex Adult Lab Coat Chemistry Laboratory Food Coat Workwear Uniform Fancy Dress Costume with Pocket(M)
BSBUY£6.17325 rev
Trending
90-day click momentumAIUNBEST Cotton Lab Coat Medical Laboratory Coat Women and Men Doctor Costume White Lab Coat Scientist Uniform Warehouse Coat Laboratory Work Wear 3 Pockets Perfect for Science Projects (S)
AIUNBEST£6.784.5★
JXCTNNU Lab Coat Medical White Workwear Uniform Protective Workwear Long Sleeves Unisex Laboratory Coat with 3 Pockets for Men Women Laboratory Study Work (S(160-165cm))
JXCTNNU£7.124.3★
FAHAKO Womens & Mens White Cotton Lab Coat M
FAHAKO£7.804.3★
FAHAKO Lab Coat Women Men White M
FAHAKO£8.234.3★
FAHAKO Unisex Lab Coat White XXL
FAHAKO£8.184.3★
What buyers say about lab coat
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic quality”
“The sizing was accurate”
“Good price”
“Quality fabric and comfortable”
“The pockets are a reasonable size”
“Just as expected”
“comfortable”
“It also isn't so heavy that it is very noticeable wearing it for long periods”
“Also washes really well”
“seems reasonably durable”
What buyers complain about
“Bit large”
“Thin”
“The material is a cheap, stiff fabric, and I'm being generous calling it fabric, it's more like that cheap toilet paper you got in schools in 1990s”
“Poor quality”
“Fabric is thin”
“If I walked past a flame I might have combusted”
“Button broke day 1”
“Buttoning it up was a little stiff”
“quite translucent in placed”
“weakly sewn pockets”
Top return reasons
Common questions
- Is lab coat profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 49 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the lab coat niche?
- 14 brands and 33 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in lab coat?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.0%.
- When does demand for lab coat peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.5× the quietest.
- What does it cost to enter the lab coat niche?
- Listings span £5.96–£20.36; the average listing price is £8.92 (sweet spot $15–$100). The average incumbent carries 1,037 reviews — the moat a new listing must climb.