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Lab Coat

Fail

Shoppers spend an estimated $37K a year here, so Lab Coat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£37K/yr171K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
33%top-5 click share · 14 brands · 33 sellers

Flapen Score

Lab Coat against its category

The dotted line is the Fashion average. Past it, Lab Coat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lab Coat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lab Coat 171K times last year and spent an estimated £37K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
2.4%
Market size, estimated
£37Ka year
Peak month
September4.5× the quietest month
Top search term
lab coat81K searches a year

02 · Price

A sale here is worth £8.92.

Listings sell for £8.92 on average, from £5.96 to £20.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.92 that is £892 to £2K a year per listing.

Average price
£8.92under the $15 to $100 sweet spot
Price range
£5.96–£20.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£892–£2K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #79 within Novelty & Special Use Clothing. It carries 1,037 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
96%
Out of stock, average day
9.3%
Average rank
#79in Novelty & Special Use Clothing
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,037per listing
Listings tracked
49

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Lab Coat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

33

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 73%

Open market

30%

  • CoatCool16%
  • JXCTNNU13%
  • Portwest11%
  • Wafly11%
  • AIUNBEST10%
  • FAHAKO9%

Demand

Lab Coat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Lab Coat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lab coat81K/yr
  • white lab coat14K/yr
  • lab coats mens16K/yr
  • white coat12K/yr
  • lab coat women21K/yr
  • lab coats7K/yr
  • medical lab coats7K/yr
  • white lab coat women4K/yr
  • doctors coat4K/yr
  • white lab coat men3K/yr

Reviews and returns

What reviews say buyers love and hate about Lab Coat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Bit large”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lab Coat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data