Kuromi
FailDemand is soft, at -25.1% this quarter, so Kuromi is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £162K/yr480K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 49%top-5 click share · 11 brands · 60 sellers
Flapen Score
Kuromi against its category
The dotted line is the Fashion average. Past it, Kuromi is stronger. Inside it, weaker.
Market
The Kuromi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kuromi 480K times last year and spent an estimated £162K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £162Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- kuromi325K searches a year
02 · Price
A sale here is worth £13.31.
Listings sell for £13.31 on average, from £4.43 to £25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.31 that is £1K to £3K a year per listing.
- Average price
- £13.31under the $15 to $100 sweet spot
- Price range
- £4.43–£25.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #238 within Girls. It carries 294 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 91%
- Out of stock, average day
- 9.1%
- Average rank
- #238in Girls
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Kuromi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)
- Price
- £12.43
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Blue Sky Studios Kuromi Mini Backpack Small Kawaii Luxury Bag with Adjustable Straps Cute Gifts Merchandise and Accessories - Hello Kitty & Friends
- Price
- £25.91
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago

SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago

Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Funko POP! Sanrio: Hello Kitty - Kuromi 20th - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.83
- Rating
- 4.8/5
- Reviews
- 409
- Age
- 1y ago
Trending
estimated 90-day click momentum
SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago

Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets
- Price
- £24.93
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 2mo ago

Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago

Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)
- Price
- £12.43
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago

Get Trend Kuromi Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft & Breathable Loungewear (2XL Purple Kuromi)
- Price
- £11.08
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Newest
by launch date
Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets
- Price
- £24.93
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 2mo ago

Kuromi Purple Water Bottle with Straw 500ml Polypropylene Drink Bottle with Character Charm Keyring
- Price
- £6.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

TAMAGOTCHI Nano Sanrio Kuromi Shell Virtual Pet
- Price
- £18.68
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago

Hello Kitty Kuromi Girls Purple Slip On Loafer Slippers | Fluffy Indoor Footwear for Kids | Cartoon Character Comfort | Girls House Shoes for Relaxation & Play Merch - 3 UK Child
- Price
- £11.54
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 8mo ago

SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
60
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 84%
Open market
8%
- Get Trend41%
- Funko15%
- Blue Sky Studios12%
- Hello Kitty12%
- SERTAS8%
- Ainvliya3%
- Open — no brand owns it (5 brands, 8%)
Demand
Kuromi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Kuromi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kuromi325K/yr
- kuromi gifts92K/yr
- kuromi plush32K/yr
- kuromi stuff8K/yr
- hello kitty kuromi11K/yr
- kiromi4K/yr
- my melody and kuromi8K/yr
Reviews and returns
What reviews say buyers love and hate about Kuromi
We read the reviews and the return reasons for every product selling here.
“So small not worth price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kuromi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









