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Kuromi

Fail

Demand is soft, at -25.1% this quarter, so Kuromi is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£162K/yr480K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 60 sellers

Flapen Score

Kuromi against its category

The dotted line is the Fashion average. Past it, Kuromi is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kuromi 480K times last year and spent an estimated £162K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.5%
Market size, estimated
£162Ka year
Peak month
December3.8× the quietest month
Top search term
kuromi325K searches a year

02 · Price

A sale here is worth £13.31.

Listings sell for £13.31 on average, from £4.43 to £25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.31 that is £1K to £3K a year per listing.

Average price
£13.31under the $15 to $100 sweet spot
Price range
£4.43–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #238 within Girls. It carries 294 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
9.1%
Average rank
#238in Girls
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kuromi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

60

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

8%

  • Get Trend41%
  • Funko15%
  • Blue Sky Studios12%
  • Hello Kitty12%
  • SERTAS8%
  • Ainvliya3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Kuromi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Kuromi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kuromi325K/yr
  • kuromi gifts92K/yr
  • kuromi plush32K/yr
  • kuromi stuff8K/yr
  • hello kitty kuromi11K/yr
  • kiromi4K/yr
  • my melody and kuromi8K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall58%−0.08

So small not worth price

also pencil case is a bit smaller than expected

So cute and so tiny

Dry/Empty Ink8%−0.01

Just the pens randomly run out of ink

Charging8%−0.02

needs charging frequently

Love

Quality-Overall13%+0.21

Good quality

As advertised, great product

This is the usual excellent quality Funko Vinyl Figure

Collectibles12%+1.10

Amazing collectible

A great addition to our collection

Perfect addition to the funko pop collection

Advertised Vs Actual Product11%+1.05

As expected

Just as advised

As pictured

Brightness/Shine/Glow9%+0.80

Brilliant light

Such a lovely light

warm glow to any room

Size-Overall8%−0.08

Lovely Fit

Its the perfect size for her shelf

it fit after getting the size that right for me

Return

1.0% Return rate 51% Fixable by listing

Size-Overall36%▆▃▅█▁▄

So small not worth price

also pencil case is a bit smaller than expected

So cute and so tiny

Brightness/Shine/Glow7%▁▁▁▁█▂
Functionality-Overall7%▇▇▁▁█▁
Defective Material/Parts7%▃▁▁▁▁█
Value For Money6%▁█▁▁▁█

FAQ

Common Kuromi questions

Answered from the same tracked data.