Is kuromi profitable to sell on Amazon United Kingdom?

The niche generates £162K/yr across 32 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (44/100).

How competitive is the kuromi niche?

11 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in kuromi?

Top complaints mined from reviews: Size-Overall, Dry/Empty Ink, Charging. The return rate is 1.0%.

When does demand for kuromi peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the kuromi niche?

Listings span £4.43–£25.91; the average listing price is £13.31 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.

kuromi

Skip it

Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Great294.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.31

avg listing price — sweet spot $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.43–£25.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£162K

£162K/yr · 480K searches

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, kuromi is a £162K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

kuromi market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £133K–£166K; units × avg price
Conversion rate: 2.5%
Avg BSR: #238
Page quality: 0%
Prime: 91%
Sponsored: 72%
Out of stock: 9.1%
Avg brand age: 23 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 84%

Open market

Get Trend41%
Funko15%
Blue Sky Studios12%
Hello Kitty12%
SERTAS8%
Ainvliya3%
Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top kuromi search terms

kuromi325K/yr -24.1%1.2% conv.
kuromi gifts92K/yr -33.1%1.9% conv.
kuromi plush32K/yr -26.9%0.8% conv.
kuromi stuff8K/yr +10.8%0.3% conv.
hello kitty kuromi11K/yr -19.0%1.4% conv.
kiromi4K/yr -9.4%1.1% conv.
my melody and kuromi8K/yr -33.5%0.4% conv.

All search terms

Top kuromi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)

Get Trend£12.434.8★74 rev

Blue Sky Studios Kuromi Mini Backpack Small Kawaii Luxury Bag with Adjustable Straps Cute Gifts Merchandise and Accessories - Hello Kitty & Friends

Blue Sky Studios£25.913.7★5 rev

SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)

SERTAS£17.374.3★12 rev

Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)

Get Trend£12.744.4★83 rev

Funko POP! Sanrio: Hello Kitty - Kuromi 20th - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display

Funko£10.834.8★409 rev

Newest

by launch date

Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets

Blue Sky Studios£24.9343 rev

2mo ago

Kuromi Purple Water Bottle with Straw 500ml Polypropylene Drink Bottle with Character Charm Keyring

Kuromi£6.072 rev

4mo ago

TAMAGOTCHI Nano Sanrio Kuromi Shell Virtual Pet

TAMAGOTCHI£18.6813 rev

7mo ago

Hello Kitty Kuromi Girls Purple Slip On Loafer Slippers | Fluffy Indoor Footwear for Kids | Cartoon Character Comfort | Girls House Shoes for Relaxation & Play Merch - 3 UK Child

Hello Kitty£11.5410 rev

8mo ago

SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)

SERTAS£17.3712 rev

8mo ago

What buyers say about kuromi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good quality”

Collectibles12%

“Amazing collectible”

Advertised Vs Actual Product11%

“As expected”

Brightness/Shine/Glow9%

“Brilliant light”

Size-Overall8%

“Lovely Fit”

Design-Overall8%

“the Kuromi design is super cute”

Gifting Purpose6%

“an amazing anime gift that feels special”

Soft Feel6%

“soft”

Smell6%

“Nice scent,”

Ease Of Use4%

“easy to use”

What buyers complain about

Size-Overall58%

“So small not worth price”

Dry/Empty Ink8%

“Just the pens randomly run out of ink”

Charging8%

“needs charging frequently”

Top return reasons

Size-Overall36%

Brightness/Shine/Glow7%

Functionality-Overall7%

Defective Material/Parts7%

Value For Money6%

Product Condition6%