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Kuromi

Fail

Demand is soft, at -25.1% this quarter, so Kuromi is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£162K/yr480K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
49%top-5 click share · 11 brands · 60 sellers

Flapen Score

Kuromi against its category

The dotted line is the Fashion average. Past it, Kuromi is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kuromi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kuromi 480K times last year and spent an estimated £162K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
2.5%
Market size, estimated
£162Ka year
Peak month
December3.8× the quietest month
Top search term
kuromi325K searches a year

02 · Price

A sale here is worth £13.31.

Listings sell for £13.31 on average, from £4.43 to £25.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £13.31 that is £1K to £3K a year per listing.

Average price
£13.31under the $15 to $100 sweet spot
Price range
£4.43–£25.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #238 within Girls. It carries 294 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
9.1%
Average rank
#238in Girls
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
32

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Kuromi products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£48K£65K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

60

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 84%

Open market

8%

  • Get Trend41%
  • Funko15%
  • Blue Sky Studios12%
  • Hello Kitty12%
  • SERTAS8%
  • Ainvliya3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Kuromi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Kuromi search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kuromi325K/yr
  • kuromi gifts92K/yr
  • kuromi plush32K/yr
  • kuromi stuff8K/yr
  • hello kitty kuromi11K/yr
  • kiromi4K/yr
  • my melody and kuromi8K/yr

Reviews and returns

What reviews say buyers love and hate about Kuromi

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
58%of negative reviews mention “Size-Overall”
1.0%of orders come back
“So small not worth price”
A buyer, on “Size-Overall”58% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kuromi questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data