Kuromi
soft demand (-25.1% this quarter) — Kuromi doesn't clear our bar today.
Flapen Score
Is Kuromi profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kuromi is a £162K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Kuromi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.1% over the last 90 days and 2.5% of searches end in a purchase.
£162K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Kuromi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)
- Price
- £12.43
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Blue Sky Studios Kuromi Mini Backpack Small Kawaii Luxury Bag with Adjustable Straps Cute Gifts Merchandise and Accessories - Hello Kitty & Friends
- Price
- £25.91
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago
SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago
Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Funko POP! Sanrio: Hello Kitty - Kuromi 20th - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display
- Price
- £10.83
- Rating
- 4.8/5
- Reviews
- 409
- Age
- 1y ago
Trending
90-day click momentumSERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago
Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets
- Price
- £24.93
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 2mo ago
Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)
- Price
- £12.74
- Rating
- 4.4/5
- Reviews
- 83
- Age
- 9mo ago
Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)
- Price
- £12.43
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 9mo ago
Get Trend Kuromi Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft & Breathable Loungewear (2XL Purple Kuromi)
- Price
- £11.08
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9mo ago
Newest
by launch dateKuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets
- Price
- £24.93
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 2mo ago
Kuromi Purple Water Bottle with Straw 500ml Polypropylene Drink Bottle with Character Charm Keyring
- Price
- £6.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
TAMAGOTCHI Nano Sanrio Kuromi Shell Virtual Pet
- Price
- £18.68
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 7mo ago
Hello Kitty Kuromi Girls Purple Slip On Loafer Slippers | Fluffy Indoor Footwear for Kids | Cartoon Character Comfort | Girls House Shoes for Relaxation & Play Merch - 3 UK Child
- Price
- £11.54
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 8mo ago
SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)
- Price
- £17.37
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
60
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
8%
- Get Trend41%
- Funko15%
- Blue Sky Studios12%
- Hello Kitty12%
- SERTAS8%
- Ainvliya3%
- Open — no brand owns it (5 brands, 8%)
Kuromi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top Kuromi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kuromi325K/yr
- kuromi gifts92K/yr
- kuromi plush32K/yr
- kuromi stuff8K/yr
- hello kitty kuromi11K/yr
- kiromi4K/yr
- my melody and kuromi8K/yr
What reviews say buyers love and hate about Kuromi
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality”
“Amazing collectible”
“As expected”
“Brilliant light”
“Lovely Fit”
What buyers complain about
75% of reviews“So small not worth price”
“Just the pens randomly run out of ink”
“needs charging frequently”
Kuromi return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kuromi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
