Skip to content

Kpop Merch

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -16.3% this quarter, so Kpop Merch is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£101K/yr174K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
33%top-5 click share · 25 brands · 66 sellers

Flapen Score

Kpop Merch against its category

The dotted line is the Fashion average. Past it, Kpop Merch is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Merch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Merch 174K times last year and spent an estimated £101K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
7.2%
Market size, estimated
£101Ka year
Top search term
kpop gifts for girls28K searches a year

02 · Price

A sale here is worth £8.09.

Listings sell for £8.09 on average, from £2.00 to £25.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.09 that is £809 to £2K a year per listing.

Average price
£8.09under the $15 to $100 sweet spot
Price range
£2.00–£25.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£809–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #1,230 within Girls. It carries 572 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
23.9%
Average rank
#1,230in Girls
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
572per listing
Listings tracked
54

04 · Newcomers

Amazon counts 6 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
6Amazon's first-year sales bar
Average brand age
22 months

Products

Top Kpop Merch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

25 rising

Sellers

66

Top-5 brand share

70%

Top 20: 97%

Top-5 click share

33%

Top 20: 76%

Open market

26%

  • Danilo Promotions LTD40%
  • Olivia Samuel10%
  • Heartsking9%
  • KPop Demon Hunters5%
  • Cheeky Chops4%
  • Blue Sky Studios4%

Demand

Kpop Merch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Kpop Merch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop gifts for girls28K/yr
  • kpop birthday card25K/yr
  • k pop gifts17K/yr
  • k pop gifts for girls22K/yr
  • k pop birthday card13K/yr
  • kpop demon hunters birthday card18K/yr
  • kpop merchandise13K/yr
  • k pop demon hunters birthday card11K/yr
  • kpop demon hunters card6K/yr
  • k pop merch8K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Merch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.08

Nice bag a lot smaller than expected

A Bit Small

the bag is much smaller than expected

Value For Money15%−0.09

not worth the money

Too expensive for what it is

which is a bit expensive for a basic children's bag

Quality-Overall9%+2.96

poor quality t-shirt

Cheap quality

I was not impressed with the quality

Durability8%−0.06

This item has broken after having it 8 weeks

Transfer faded and handle broke

The design started running off after a week

Color8%−0.06

Not nice colours

Not so vibrant colors

Mirror colour is not correct to the photo

Love

Quality-Overall35%+2.96

Excellent quality

Good quality card

Good quality card

Size-Overall11%−0.08

Great size

Excellent quality great size backpack

good size not too big

Color9%−0.06

Lots of colours

Vivid colours

The colours are great

Value For Money6%−0.09

Great card for the price

Good value for the money

Good value

Gifting Purpose4%+0.38

Great product bought as a gift

Birthday card

Perfect gift for my daughter

Return

0.4% Return rate 42% Fixable by listing

Size-Overall24%▇▄█▄▄▇

Nice bag a lot smaller than expected

A Bit Small

the bag is much smaller than expected

Quality-Overall14%▄▆▁█▄▂

poor quality t-shirt

Cheap quality

I was not impressed with the quality

Value For Money10%▅▄▃▃▂█

not worth the money

Too expensive for what it is

which is a bit expensive for a basic children's bag

Functionality-Overall9%█▂▄▁▄▂
Color7%▁▄█▅▃▅

Not nice colours

Not so vibrant colors

Mirror colour is not correct to the photo

FAQ

Common Kpop Merch questions

Answered from the same tracked data.