kpop demon hunters toys
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great152.45avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£14.05avg listing price — sweet spot $15–$100
Price range
Good£6.43–£25.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£128K£128K/yr · 388K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kpop demon hunters toys is a £128K/yr Amazon United Kingdom market (388K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kpop demon hunters toys market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £84K–£112K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 83%
- Out of stock
- 19.3%
- Avg brand age
- 22 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
17
Sellers
92
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
42%
Top 20: 82%
Open market
30%
- KPop Demon Hunters27%
- Blue Sky Studios12%
- K-POP IDOL10%
- NTGFU8%
- FUFUFA7%
- Funko6%
Demand
Weekly Amazon search volume, last 43 weeks — -0.9% search growth over the last 90 days.Top kpop demon hunters toys search terms
- k pop demon hunters dolls171K/yr
- kpop demon hunters plush58K/yr
- kpop toys43K/yr
- demon hunters toys42K/yr
- k pop toys33K/yr
- k-pop demon hunters dolls26K/yr
- k pop demon hunters plush15K/yr
Top kpop demon hunters toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
K Pop Demon Hunters Backpack - 36cm School Bag Huntrix Merch Purple
Blue Sky Studios£25.014.7★4 rev
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.323.2★32 rev
KPop Demon Hunters Tshirt Huntrix Girls Tshirt K Pop Kids Clothes Short Sleeve Girls T-Shirts Pink 5-6 Years
KPop Demon Hunters£13.024.7★68 rev
26CM Singing Doll with 5D Eyes Fashion Character Doll For Birthday Gifts
FUFUFA£16.153.8★77 rev
LMT Action Figures Se tStyle B Toys Hunter Figures Kids Cute Dolls Cartoon Figurine with Movie Pop Singer Collectible Toy Model Set Anime Merch Fan Figures for Display Desk Party Decor Birthday Gift
yumcute£18.063.6★4 rev
Newest
by launch date
KPop Demon Hunters T-Shirt Huntrix Girls T-Shirts with Rumi Mira & Zoey Girls Tshirt Kids Clothes Pink 5-6 Years
KPop Demon Hunters£11.5320 rev
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.3232 rev
KPop Demon Hunters Tshirt Huntrix Short Sleeve Girls T-Shirts Boxy Girls Top Grey 5-6 Years
KPop Demon Hunters£10.4826 rev
Jazwares KPop Demon Hunters 12-inch Derpy Tiger
Jazwares£20.7611 rev
KPop Demon Hunters Girls Jumper Mira Rumi & Zoey Sweatshirt K-Pop Huntrix Jumper 5-6 Years White
KPop Demon Hunters£19.336 rev
Trending
90-day click momentum
Ainvliya Toyfigure Plushies For Girls Cute K pop Plushie Collectible Stuffed For Boys Girls Adults Hunters Fans Birthday Gift and Desktop Decor Plush Toy for Kids Plush Collectors
Ainvliya£11.642.7★
KPop Demon Hunters Girls Jumper Mira Rumi & Zoey Sweatshirt K-Pop Huntrix Jumper 5-6 Years White
KPop Demon Hunters£19.335.0★
Kids Toys Hunter Figures with Music Cute Dolls & figurine with Movie Pop Singer Idol Collectible Models Set Anime Action Figures Fan Merch for Display Desk Decor Carnival Christmas Birthday Gifts
NTGFU£23.903.6★
Jazwares KPop Demon Hunters 12-inch Derpy Tiger
Jazwares£20.764.6★
KPop Demon Hunters Pyjamas Rumi Zoey & Mira Girls Pjs Set K-Pop Pyjamas Multicolour 6-7 Years
KPop Demon Hunters£13.323.2★
What buyers say about kpop demon hunters toys
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made, solid tumbler”
“Good fit”
“Great product great price”
“Great toys”
“As seen, lovely doll”
“this design features a stylish”
“Gift”
“The colours are vibrant”
“no issues for us as we are not collectors”
“Easy to use”
What buyers complain about
“Woeful quality”
“Broke immediately”
“I Brought for £20 very expensive for what it is”
“Large size”
“Awful doesn't work”
“if its black u cant even colour it in I dont recommend it”
“Transfer faded and handle broke”
“Very cheaply made dolls”
“However, it didn't come with any batteries. it takes FOUR AA by the way., and the bubble container/bottle seems to warp quite strangely after going empty”
“it didn't sing or make any noises”
Top return reasons
Common questions
- Is kpop demon hunters toys profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 42 tracked products. 14 of 41 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the kpop demon hunters toys niche?
- 17 brands and 92 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in kpop demon hunters toys?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.5%.
- What does it cost to enter the kpop demon hunters toys niche?
- Listings span £6.43–£25.01; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.