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Kpop Demon Hunters Pjs

Fail

Demand is soft, at -52.3% this quarter, so Kpop Demon Hunters Pjs is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£39K/yr348K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
32%top-5 click share · 9 brands · 9 sellers

Flapen Score

Kpop Demon Hunters Pjs against its category

The dotted line is the Fashion average. Past it, Kpop Demon Hunters Pjs is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Pjs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Pjs 348K times last year and spent an estimated £39K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
348K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
0.7%
Market size, estimated
£39Ka year
Top search term
kpop demon hunters pyjamas52K searches a year

02 · Price

A sale here is worth £15.52.

Listings sell for £15.52 on average, from £8.33 to £24.69. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.52 that is £0 to £2K a year per listing.

Average price
£15.52inside the $15 to $100 sweet spot
Price range
£8.33–£24.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #91 within Girls. It carries 306 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
83%
Out of stock, average day
17.9%
Average rank
#91in Girls
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 44 launches as successful.

44 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kpop Demon Hunters Pjs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

2%

  • KPop Demon Hunters59%
  • Get Trend36%
  • Monster High1%
  • Temolie1%
  • Yaokilyly1%
  • Disney1%
  • Open — no brand owns it (3 brands, 2%)

Demand

Kpop Demon Hunters Pjs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 17.2× · 8 of 12 months tracked

Search terms

Top Kpop Demon Hunters Pjs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop demon hunters pyjamas52K/yr
  • kpop pyjamas33K/yr
  • k pop demon hunters pyjamas59K/yr
  • kpop pjs17K/yr
  • kpop demon hunters pjs49K/yr
  • k pop pjs15K/yr
  • k pop demon hunters pjs18K/yr
  • k pop demon hunters pjs girls13K/yr
  • k pop pyjamas9K/yr
  • kpop pjs girls7K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Pjs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish13%−0.08

has itchy stitching

Loose threads

Defective Material/Parts13%−0.08

Faulty item shouldnt be sold as cold wash the item is faulty the imagery rubs off

Print Quality13%−0.06

the print on the t-shirt comes off

Machine Wash Suitability13%−0.08

don't wash well

Value For Money13%−0.02

Not worth the money

Love

Size-Overall30%+1.92

Sizing is accurate for the age group I selected

Good fit

Is more of a loose fit which the girl I bought it for will love as she loves boy fit clothing

Quality-Overall29%+1.82

these are really well made

Good quality

Really good quality and good sizing

Material Quality9%+0.17

Top quality material

they are a silky material

Lovely material good size

Value For Money7%−0.02

Really good value for money

Great price for a quality T-shirt

worth the value

Advertised Vs Actual Product7%

Exactly as described

Exactly as it appears in the listing

As seen

Return

0.7% Return rate 63% Fixable by listing

Size-Overall60%▄▅▅█▆▇
Material Quality8%▁▁█▆▁▄
Gap/Hole4%▁▁█▁▆▁
Comfort-Overall4%█▁▃▁▃▁
Design-Overall4%█▁▁▁▁▁

FAQ

Common Kpop Demon Hunters Pjs questions

Answered from the same tracked data.