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Kpop Demon Hunters Blanket

Fail

Demand is soft, at -41.1% this quarter, so Kpop Demon Hunters Blanket is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£40K/yr63K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
68%top-5 click share · 13 brands · 16 sellers

Flapen Score

Kpop Demon Hunters Blanket against its category

The dotted line is the Fashion average. Past it, Kpop Demon Hunters Blanket is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Blanket 63K times last year and spent an estimated £40K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
3.2%
Market size, estimated
£40Ka year
Top search term
kpop blanket14K searches a year

02 · Price

A sale here is worth £19.75.

Listings sell for £19.75 on average, from £10.88 to £28.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.75 that is £0 to £2K a year per listing.

Average price
£19.75inside the $15 to $100 sweet spot
Price range
£10.88–£28.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 40.6% of listings are out of stock. The average listing ranks #780 within Girls. It carries 62 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
40.6%
Average rank
#780in Girls
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
13 months

Products

Top Kpop Demon Hunters Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

13

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Character World22%
  • AKTAP22%
  • Ainvliya17%
  • MSISILY11%
  • Sidesea8%
  • KPop Demon Hunters4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Kpop Demon Hunters Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 11.7× · 8 of 12 months tracked

Search terms

Top Kpop Demon Hunters Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop blanket14K/yr
  • kpop demon hunters blanket25K/yr
  • k pop demon hunters blanket15K/yr
  • k pop blanket6K/yr
  • kpop demon hunter blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness9%−0.09

It isn't thick

The blanket isn't very thick

the fleece material was surprisingly thin

Value For Money9%−0.05

not worth the money at all

It's a tad pricey

at just under £20 it's also quite expensive given the size

Size-Overall7%−0.04

It's shorter

Oversized fits 6-14 years

It is slightly smaller then expected

Quality-Overall6%+1.36

The worst quality blanket I have ever purchased

Cheap and nasty

Extremely poor quality

Material Quality3%−0.02

Very cheap material

The bedding is high quality not the softest material

not fully cotton

Love

Quality-Overall16%+1.36

Amazing quality

It looks good quality and is lovely and soft, so 5 stars from us

Its really well made, absolutely perfect

Soft Feel11%

Its nice and fluffy

Lovely and soft

The material is soft

Size-Overall8%−0.04

fitting a single bed perfectly

The fit is excellent

the fit is perfect for my daughters bed

Design-Overall8%+0.44

It has a very nice design which is both clear, cute and accurate to the show

eye catching design that really stands out

Cute design

Color7%−0.03

Bright colours

lovely colours

bold colours

Return

0.6% Return rate 68% Fixable by listing

Size-Overall52%▅▁▆▄▁█

It's shorter

Oversized fits 6-14 years

It is slightly smaller then expected

Quality-Overall7%▁▁▁█▁▁

The worst quality blanket I have ever purchased

Cheap and nasty

Extremely poor quality

Print Quality6%▁▁▁▂█▁
Thin6%▁▁▃█▁▁
Color6%▁▁▁▂█▁

FAQ

Common Kpop Demon Hunters Blanket questions

Answered from the same tracked data.