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Kpop Demon Hunters Backpack

Fail

Demand is soft, at -28.6% this quarter, so Kpop Demon Hunters Backpack is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£153K/yr334K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
56%top-5 click share · 12 brands · 14 sellers

Flapen Score

Kpop Demon Hunters Backpack against its category

The dotted line is the Fashion average. Past it, Kpop Demon Hunters Backpack is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kpop Demon Hunters Backpack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kpop Demon Hunters Backpack 334K times last year and spent an estimated £153K. The top 5 brands take 78% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
2.7%
Market size, estimated
£153Ka year
Top search term
kpop demon hunters backpack60K searches a year

02 · Price

A sale here is worth £17.01.

Listings sell for £17.01 on average, from £9.40 to £25.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.01 that is £2K to £4K a year per listing.

Average price
£17.01inside the $15 to $100 sweet spot
Price range
£9.40–£25.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #158 within Luggage & Travel Gear. It carries 219 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
15.6%
Average rank
#158in Luggage & Travel Gear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Kpop Demon Hunters Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

17%

  • KPop Demon Hunters42%
  • NTGFU17%
  • Get Trend7%
  • Pianocean6%
  • Blue Sky Studios5%
  • yumcute5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Kpop Demon Hunters Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.1× · 10 of 12 months tracked

Search terms

Top Kpop Demon Hunters Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kpop demon hunters backpack60K/yr
  • kpop bag22K/yr
  • kpop demon hunters bag53K/yr
  • kpop backpack31K/yr
  • k pop demon hunters bag37K/yr
  • k pop bag14K/yr
  • k pop demon hunters backpack30K/yr
  • huntrix backpack10K/yr
  • huntrix bag8K/yr
  • kpop demon hunters school bag12K/yr

Reviews and returns

What reviews say buyers love and hate about Kpop Demon Hunters Backpack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.05

Small

Very small bag

Nice bag a lot smaller than expected

Quality-Overall21%+2.04

Cheap quality

I was not impressed with the quality

Cheap looking and poor quality

Strap/String Quality12%−0.08

Poor straps

The straps are so thin

Straps not sturdy enough

Value For Money10%−0.08

which is a bit expensive for a basic children's bag

not worth the money

Absolutely Disgusting for the price that I paid

Zipper Quality9%−0.07

Broken zip

Love

Quality-Overall29%+2.04

Good Quality

Positive: The bag seems to be well made

Excellent quality great size backpack

Size-Overall25%−0.05

Perfect fit

Good size bag

good size not too big

Value For Money8%−0.08

Great value

Well worth the money

Value for money

Pockets/Compartments6%+0.66

compartments my daughter has plenty of little hidey holes to put things into

Plenty if pockets

can hold a lot of stuff so she can get everything she needs for school into it

Advertised Vs Actual Product5%−0.02

As Described

Item exactly as pictured

Return

0.2% Return rate 53% Fixable by listing

Size-Overall43%▄▅█▃▅▅

Small

Very small bag

Nice bag a lot smaller than expected

Quality-Overall20%▁█▁█▄▄

Cheap quality

I was not impressed with the quality

Cheap looking and poor quality

Zipper Quality8%█▁▁▅█▁

Broken zip

Strap/String Quality7%▁▁▁▅█▇

Poor straps

The straps are so thin

Straps not sturdy enough

Advertised Vs Actual Product6%▁▁▁▅█▇

Negative: The pictures are just heat pressed on

all of the pictures were off centre

FAQ

Common Kpop Demon Hunters Backpack questions

Answered from the same tracked data.