Skip to content

Knitting Gifts

Fail

Demand is soft, at -49.6% this quarter, so Knitting Gifts is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£32K/yr95K searches / yr
90-day growth
-49.6%search demand this quarter
Competition
72%top-5 click share · 10 brands · 28 sellers

Flapen Score

Knitting Gifts against its category

The dotted line is the Fashion average. Past it, Knitting Gifts is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Knitting Gifts 95K times last year and spent an estimated £32K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-49.6%
Conversion, latest week
3.8%
Market size, estimated
£32Ka year
Peak month
December17.7× the quietest month
Top search term
knitting gifts50K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £4.17 to £13.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £8.69 that is £0 to £869 a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£4.17–£13.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£869
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #1,124 within Socks & Tights. It carries 3,278 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
9.6%
Average rank
#1,124in Socks & Tights
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,278per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Knitting Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

11%

  • Aeelike39%
  • Boxer Gifts15%
  • Jeasona14%
  • Hemline7%
  • Pixie's Gifts6%
  • DV DESIGN6%
  • Open — no brand owns it (4 brands, 11%)

Demand

Knitting Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 17.7×

Search terms

Top Knitting Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • knitting gifts50K/yr
  • knitting gifts for women22K/yr
  • gifts for knitters14K/yr
  • knitting gifts for knitting lovers9K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Gifts

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Stitch/Finish/Polish”
0.5%of orders come back
“have been blatantly repaired with stitching of the wrong colour”
A buyer, on “Stitch/Finish/Polish”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Knitting Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data