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Kirby Plush

Fail

Shoppers spend only $32K a year here, so Kirby Plush is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£32K/yr183K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
62%top-5 click share · 16 brands · 40 sellers

Flapen Score

Kirby Plush against its category

The dotted line is the Fashion average. Past it, Kirby Plush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirby Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kirby Plush 183K times last year and spent an estimated £32K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
December3.6× the quietest month
Top search term
kirby143K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £4.86 to £37.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£4.86–£37.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,874 within Boys. It carries 507 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
95%
Out of stock, average day
12.1%
Average rank
#1,874in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kirby Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

40

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

  • Minhuaha27%
  • Club Mocchi Mocchi16%
  • Aquabeads9%
  • nanoblock8%
  • Otamatone6%
  • OSK5%

Demand

Kirby Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Reviews and returns

What reviews say buyers love and hate about Kirby Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.11

Small

A lot smaller than expected/pictured

Tiny

Durability20%−0.12

stopped working in a few months

Balance/Stability10%−0.06

then got fed up as the pieces didn't balance very well

felt the same - the base pieces didn't really fit together so nothing stable to balance the rest on

Value For Money10%−0.06

Overpriced

Love

Quality-Overall35%+0.99

good quality

The pieces are all good quality

Great quality, son loves them, all round happy with the purchases

Fun/Entertainment Experience29%+2.21

It's simple, fun and very colourful and young Kirby fans will definitely love it:

A nice, colourful, easy to play game for young Kirby fans

Fun

Ease Of Use5%+0.33

is very easy to use for youngsters. and adults lol

Color5%+0.33

A nice, colourful, easy to play game for young Kirby fans

Design-Overall4%+0.26

+ Brilliant design that looks exactly like the characters from the games

Return

0.6% Return rate 25% Fixable by listing

Defective Material/Parts19%▁▁█▁▁▁
Size-Overall19%▁▁█▁▆▁

Small

A lot smaller than expected/pictured

Tiny

Gifting Purpose13%█▁▁▁▁▁
Adhesion/Stickiness13%▁█▁▁▁▁
Battery Inclusion13%▁▁▁█▁▁

FAQ

Common Kirby Plush questions

Answered from the same tracked data.