Kirby Plush
FailShoppers spend only $32K a year here, so Kirby Plush is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £32K/yr183K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 40 sellers
Flapen Score
Kirby Plush against its category
The dotted line is the Fashion average. Past it, Kirby Plush is stronger. Inside it, weaker.
Market
The Kirby Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kirby Plush 183K times last year and spent an estimated £32K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £32Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- kirby143K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £4.86 to £37.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £4.86–£37.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,874 within Boys. It carries 507 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 95%
- Out of stock, average day
- 12.1%
- Average rank
- #1,874in Boys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 507per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kirby Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minhuaha Foxy and Boxy Hoodie Girls Boys Cartoon Prints Cotton Jumper Unisex Kids Sweatshirts (Light Blue 7-8 Years 7 Years 8 Years)
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 2y ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

nanoblock Kirby Star Model Kit - Kirby Micro Building Block
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago

Otamatone Regular Kirby Japanese Electronic Musical Instrument Portable Touch Sensitive Digital Music Instruments Synthesizer Fun Kids Teens Adults Birthday Christmas Toy Song Game Stuff
- Price
- £37.23
- Rating
- 4.5/5
- Reviews
- 4,814
- Age
- 8y ago
Trending
90-day click momentum
Minhuaha Foxy and Boxy Hoodie Girls Boys Cartoon Prints Cotton Jumper Unisex Kids Sweatshirts (Light Blue 7-8 Years 7 Years 8 Years)
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 2y ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

Kirby Ice Cream Tower - Party Game - EPOCH Games 7612
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago

Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

TOMY Mofulatto Waving Kirby & Warp Star Plush Clip-On Soft Sherpa-Feel Kirby Bag Charm Kawaii Plush Keychain Cute Travel Accessory for Backpack or Purse Collectible Plush for Kids and Adults
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

Kirby Ice Cream Tower - Party Game - EPOCH Games 7612
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

TOMY Mofulatto Waving Kirby & Warp Star Plush Clip-On Soft Sherpa-Feel Kirby Bag Charm Kawaii Plush Keychain Cute Travel Accessory for Backpack or Purse Collectible Plush for Kids and Adults
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Decorations Ki-rby Birthday Party Decoration 44PCS Kids Cartoon Balloons Kit with Latex Balloon Banner Cake Topper Deco Ki-rby Party Supplies for Boys Girls Birthday Theme Decoration
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
40
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
28%
- Minhuaha27%
- Club Mocchi Mocchi16%
- Aquabeads9%
- nanoblock8%
- Otamatone6%
- OSK5%
Demand
Kirby Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Kirby Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
A lot smaller than expected/pictured
Tiny
stopped working in a few months
then got fed up as the pieces didn't balance very well
felt the same - the base pieces didn't really fit together so nothing stable to balance the rest on
Overpriced
Love
good quality
The pieces are all good quality
Great quality, son loves them, all round happy with the purchases
It's simple, fun and very colourful and young Kirby fans will definitely love it:
A nice, colourful, easy to play game for young Kirby fans
Fun
is very easy to use for youngsters. and adults lol
A nice, colourful, easy to play game for young Kirby fans
+ Brilliant design that looks exactly like the characters from the games
Return
0.6% Return rate 25% Fixable by listing
Small
A lot smaller than expected/pictured
Tiny
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirby Plush questions
Answered from the same tracked data.









