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Kirby Plush

Fail

Shoppers spend an estimated $32K a year here, so Kirby Plush is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£32K/yr183K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
62%top-5 click share · 16 brands · 40 sellers

Flapen Score

Kirby Plush against its category

The dotted line is the Fashion average. Past it, Kirby Plush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kirby Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kirby Plush 183K times last year and spent an estimated £32K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
December3.6× the quietest month
Top search term
kirby143K searches a year

02 · Price

A sale here is worth £12.90.

Listings sell for £12.90 on average, from £4.86 to £37.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.

Average price
£12.90under the $15 to $100 sweet spot
Price range
£4.86–£37.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,874 within Boys. It carries 507 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
95%
Out of stock, average day
12.1%
Average rank
#1,874in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
507per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Kirby Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

40

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

28%

  • Minhuaha27%
  • Club Mocchi Mocchi16%
  • Aquabeads9%
  • nanoblock8%
  • Otamatone6%
  • OSK5%

Demand

Kirby Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Reviews and returns

What reviews say buyers love and hate about Kirby Plush

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kirby Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data