Kirby Plush
FailShoppers spend an estimated $32K a year here, so Kirby Plush is a Fail.
- Flapen Score
- 43 / 100Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 4843
- Market size
- £32K/yr183K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 40 sellers
Flapen Score
Kirby Plush against its category
The dotted line is the Fashion average. Past it, Kirby Plush is stronger. Inside it, weaker.
Market
The Kirby Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kirby Plush 183K times last year and spent an estimated £32K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £32Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- kirby143K searches a year
02 · Price
A sale here is worth £12.90.
Listings sell for £12.90 on average, from £4.86 to £37.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.90 that is £0 to £1K a year per listing.
- Average price
- £12.90under the $15 to $100 sweet spot
- Price range
- £4.86–£37.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #1,874 within Boys. It carries 507 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 95%
- Out of stock, average day
- 12.1%
- Average rank
- #1,874in Boys
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 507per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Kirby Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Minhuaha Foxy and Boxy Hoodie Girls Boys Cartoon Prints Cotton Jumper Unisex Kids Sweatshirts (Light Blue 7-8 Years 7 Years 8 Years)
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 2y ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

nanoblock Kirby Star Model Kit - Kirby Micro Building Block
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 2y ago

Otamatone Regular Kirby Japanese Electronic Musical Instrument Portable Touch Sensitive Digital Music Instruments Synthesizer Fun Kids Teens Adults Birthday Christmas Toy Song Game Stuff
- Price
- £37.23
- Rating
- 4.5/5
- Reviews
- 4,814
- Age
- 8y ago
Trending
estimated 90-day click momentum
Minhuaha Foxy and Boxy Hoodie Girls Boys Cartoon Prints Cotton Jumper Unisex Kids Sweatshirts (Light Blue 7-8 Years 7 Years 8 Years)
- Price
- £12.95
- Rating
- 4.2/5
- Reviews
- 109
- Age
- 2y ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

Kirby Ice Cream Tower - Party Game - EPOCH Games 7612
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago

Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

TOMY Mofulatto Waving Kirby & Warp Star Plush Clip-On Soft Sherpa-Feel Kirby Bag Charm Kawaii Plush Keychain Cute Travel Accessory for Backpack or Purse Collectible Plush for Kids and Adults
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago
Newest
by launch date
Aquabeads - Kirby Keychain Craft Kit - Arts & Crafts Bead Activity Toy 35164
- Price
- £14.29
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 5mo ago

Kirby Ice Cream Tower - Party Game - EPOCH Games 7612
- Price
- £14.99
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 5mo ago

Chokkori San Kirby Smiling
- Price
- £7.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 8mo ago

TOMY Mofulatto Waving Kirby & Warp Star Plush Clip-On Soft Sherpa-Feel Kirby Bag Charm Kawaii Plush Keychain Cute Travel Accessory for Backpack or Purse Collectible Plush for Kids and Adults
- Price
- £8.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Decorations Ki-rby Birthday Party Decoration 44PCS Kids Cartoon Balloons Kit with Latex Balloon Banner Cake Topper Deco Ki-rby Party Supplies for Boys Girls Birthday Theme Decoration
- Price
- £7.19
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
40
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
28%
- Minhuaha27%
- Club Mocchi Mocchi16%
- Aquabeads9%
- nanoblock8%
- Otamatone6%
- OSK5%
Demand
Kirby Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Kirby Plush
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kirby Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









