Kilt

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +114.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+114.1%

Conversion, latest week

0.6%

Market size, estimated

£34Ka year

Top search term

kilt75K searches a year

Listings sell for £32.14 on average, from £6.38 to £57.05. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £32.14 that is £0 to £3K a year per listing.

Average price

£32.14inside the $15 to $100 sweet spot

Price range

£6.38–£57.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #7,443 within Novelty & Special Use Clothing. It carries 507 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

79%

Out of stock, average day

9.4%

Average rank

#7,443in Novelty & Special Use Clothing

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

507per listing

Listings tracked

173

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months