Kilt
Kilt shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Kilt profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kilt is a £34K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 62/100.
Kilt: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +114.1% over the last 90 days and 0.6% of searches end in a purchase.
£34K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 173 products
Top Kilt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mens 5 Yard Black Watch Tartan Kilt BNWT Waist Sizes 30 50 inches Clan
- Price
- £25.66
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 13y ago
Mens 5 Yard Black Watch Tartan Kilt BNWT Waist Sizes 30 50 inches Clan
- Price
- £24.44
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 13y ago
H HIGHLAND REDSTONE Kilt for Men I Scottish Tartan Kilt Polyviscose 8 Yard Traditional Mens Kilt (Scottish National 42-44)
- Price
- £44.93
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago
The Scotland Kilt Company Scottish Tartan Wedding Dress 5 Yard Acrylic Kilt - Plain Black - Smart Casual Adjustable Buckle Comfortable Kilt - 32
- Price
- £25.00
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 15y ago
Mens Kilt Scottish Phantom Utility Kilts for Men Traditional Highland Costume Kilts with Cargo Pockets (Black 40)
- Price
- £33.90
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago
Trending
90-day click momentum
Tartanista Mens Honour of Scotland Tartan Value Kilt 48W 24L
- Price
- £23.70
- Rating
- 4.2/5
- Reviews
- 2,881
- Age
- 7y ago
Mens 5 Yard Black Watch Tartan Kilt BNWT Waist Sizes 30 50 inches Clan
- Price
- £24.44
- Rating
- 4.2/5
- Reviews
- 168
- Age
- 13y ago
Kilts for Men Traditional Scottish Tartan 5 Yards 16oz Premium Acrylic Wool Handmade tartan kilts with 3 Leather Strap - Include Kilt Flashes and Kilt Pin (Pride of Scotland Belly Button 50)
- Price
- £32.08
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 10mo ago
The Scotland Kilt Company Scottish Tartan Wedding 5 Yard Acrylic Kilt in Royal Stewart - Smart Casual Adjustable Buckle Comfortable Fit Kilt - 32
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 15y ago
The Scotland Kilt Company Scottish Tartan Wedding Dress 5 Yard Acrylic Kilt - Plain Black - Smart Casual Adjustable Buckle Comfortable Kilt - 32
- Price
- £25.00
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 15y ago
Newest
by launch dateKilts for Men Traditional Scottish Tartan 5 Yards 16oz Premium Acrylic Wool Handmade tartan kilts with 3 Leather Strap - Include Kilt Flashes and Kilt Pin (Pride of Scotland Belly Button 50)
- Price
- £32.08
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 10mo ago
Utility Kilts for Men - Traditional Scottish Modern Hybrid Utility Kilt Tartan - Black Cotton Kilt Adjustable Strap Kilts for Men (Grey Watch Belly Button - 30 Inches)
- Price
- £46.74
- Rating
- 4.2/5
- Reviews
- 19
- Age
- 1y ago
Kilts for Men Traditional Scottish Tartan 5 Yards 16oz Premium Acrylic Wool Handmade tartan kilts with 3 Leather Strap - Include Kilt Flashes and Kilt Pin (Black Watch Belly Button 46)
- Price
- £33.14
- Rating
- 4.3/5
- Reviews
- 59
- Age
- 1y ago
H HIGHLAND REDSTONE Kilt for Men - Traditional Scottish Tartan Polyviscose 8 Yard Tradition Mens Athletic Kilt (UK Numeric 30 32 Regular Regular Black Watch)
- Price
- £32.97
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 1y ago
H HIGHLAND REDSTONE Kilt for Men I Scottish Tartan Kilt Polyviscose 8 Yard Traditional Mens Kilt (Scottish National 42-44)
- Price
- £44.93
- Rating
- 4.5/5
- Reviews
- 152
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
Brands
27 rising
Sellers
51
Top-5 brand share
73%
Top 20: 98%
Top-5 click share
12%
Top 20: 30%
Open market
23%
- H HIGHLAND REDSTONE25%
- The Scotland Kilt Company17%
- Kilt Mania15%
- Tartanista9%
- NORTH EDGE8%
- McWilliams4%
Top Kilt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kilt75K/yr
- kilts for men42K/yr
- mens kilt26K/yr
- utility kilt10K/yr
- kilts9K/yr
- mens kilts7K/yr
- lightweight kilt5K/yr
- black kilt6K/yr
- scottish kilts for men5K/yr
What reviews say buyers love and hate about Kilt
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Great quality socks and great price”
“Fit well”
“Worth the money”
“Really comfortable”
“As advertised”
What buyers complain about
73% of reviews“A bit small”
“Looks cheap”
“Cheap thin material”
“item has a huge white logo embroidered on the pocket which is not on the item in the photos - so the pictures aren't representative”
“the lower buckle fell right off”
Kilt return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kilt questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
