Skip to content

Kids Wetsuit

Maybe

Search demand grew +113.8% this quarter. But shoppers spend only $33K a year here, so Kids Wetsuit is a Maybe.

Filters Trending
Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£33K/yr180K searches / yr
90-day growth
+113.8%search demand this quarter
Competition
19%top-5 click share · 13 brands · 32 sellers

Flapen Score

Kids Wetsuit against its category

The dotted line is the Fashion average. Past it, Kids Wetsuit is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Wetsuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Wetsuit 180K times last year and spent an estimated £33K. The top 5 brands take 83% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +113.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
+113.8%
Conversion, latest week
1.0%
Market size, estimated
£33Ka year
Peak month
August9.5× the quietest month
Top search term
kids wetsuit52K searches a year

02 · Price

A sale here is worth £19.09.

Listings sell for £19.09 on average, from £10.90 to £32.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.09 that is £0 to £2K a year per listing.

Average price
£19.09inside the $15 to $100 sweet spot
Price range
£10.90–£32.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #25 within Baby. It carries 967 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
92%
Out of stock, average day
4.6%
Average rank
#25in Baby
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
967per listing
Listings tracked
117

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Kids Wetsuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£658£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

32

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

19%

Top 20: 47%

Open market

13%

  • Mountain Warehouse44%
  • Summshall13%
  • Urban Beach12%
  • Yikayin7%
  • Gogokids7%
  • Swimbubs4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Kids Wetsuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 9.5×

Search terms

Top Kids Wetsuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids wetsuit52K/yr
  • wetsuit kids32K/yr
  • wet suits kids25K/yr
  • girls wetsuit9K/yr
  • toddler wetsuit9K/yr
  • boys wetsuit7K/yr
  • kids wet suit7K/yr
  • toddler wetsuit age 2-37K/yr
  • kids wetsuits6K/yr
  • kids thermal swimwear8K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Wetsuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.12

Smaller than expected

Short body

Too tight

Quality-Overall10%+1.10

Poor quality wetsuit

Poor quality

Poor quality & no free returns

Durability5%−0.04

It got damaged after just one use

Sadly started to tear at the seam after one use on holiday

Zipper Quality5%−0.05

Broken zip after 3 wears

Zip broke after 3 wears

Thickness4%−0.06

my little one is still a bit chunky

Size 1-2 is tall and thin

Sent back as the wetsuit was very thin

Love

Quality-Overall26%+1.10

Overall, this is a decent swimsuit

This is a very good quality wetsuit

Excellent product

Size-Overall19%−0.12

Good fit

Warm fit

True to size

Warmth11%+1.26

Warm and comfortable

Perfect for keeping little one warm in the pool

My son said this kept him warm

Advertised Vs Actual Product5%+0.31

Exactly as described

matches the description

Please - as described

Value For Money3%+0.27

good value

Pretty good for the price

worth the price for quality

Return

4.9% Return rate 95% Fixable by listing

Size-Overall93%██████

Smaller than expected

Short body

Too tight

Quality-Overall1%▆▃█▃▄▆

Poor quality wetsuit

Poor quality

Poor quality & no free returns

Zipper Quality1%█▁▁▄▆▆

Broken zip after 3 wears

Zip broke after 3 wears

Material Quality1%▂▄▄█▂▂

Its a shame as material, thickness and the durability feels good

The material seemed thin

Advertised Vs Actual Product1%▇▄▆█▇▄

FAQ

Common Kids Wetsuit questions

Answered from the same tracked data.