Kids Wellies

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £520K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-60.7%

Conversion, latest week

1.3%

Market size, estimated

£520Ka year

Peak month

September7.1× the quietest month

Top search term

wellington boots mens337K searches a year

Listings sell for £19.92 on average, from £7.09 to £113.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £19.92 that is £5K to £10K a year per listing.

Average price

£19.92inside the $15 to $100 sweet spot

Price range

£7.09–£113.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #85 within Boys. It carries 1,764 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

78%

Out of stock, average day

1.8%

Average rank

#85in Boys

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,764per listing

Listings tracked

123

32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

32

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months