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Kids Waterproof Gloves

Fail

Demand is soft, at -88.7% this quarter, so Kids Waterproof Gloves is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£133K/yr264K searches / yr
90-day growth
-88.7%search demand this quarter
Competition
26%top-5 click share · 33 brands · 37 sellers

Flapen Score

Kids Waterproof Gloves against its category

The dotted line is the Fashion average. Past it, Kids Waterproof Gloves is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Waterproof Gloves market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Waterproof Gloves 264K times last year and spent an estimated £133K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -88.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-88.7%
Conversion, latest week
5.7%
Market size, estimated
£133Ka year
Peak month
January55.1× the quietest month
Top search term
kids ski gloves40K searches a year

02 · Price

A sale here is worth £8.81.

Listings sell for £8.81 on average, from £4.64 to £15.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.81 that is £0 to £881 a year per listing.

Average price
£8.81under the $15 to $100 sweet spot
Price range
£4.64–£15.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£881
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #100 within Boys. It carries 1,195 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
28.3%
Average rank
#100in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,195per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kids Waterproof Gloves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

37

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

26%

Top 20: 66%

Open market

46%

  • WESTWOOD FOX11%
  • Vinuwu11%
  • Odtmger10%
  • Origem8%
  • WFX7%
  • Pnosnesy6%

Demand

Kids Waterproof Gloves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 55.1×

Search terms

Top Kids Waterproof Gloves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids ski gloves40K/yr
  • ski gloves kids25K/yr
  • waterproof gloves kids33K/yr
  • kids waterproof gloves48K/yr
  • girls ski gloves7K/yr
  • snow gloves kids15K/yr
  • ski gloves kids age 124K/yr
  • kids snow gloves14K/yr
  • childrens waterproof gloves8K/yr
  • waterproof kids gloves11K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Waterproof Gloves

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.26

come up very small

Issue with Size

Tight

Water Resistance10%−0.07

not ordinary water proof gloves

Not waterproof

Definitely they're not waterproof

Warmth8%+1.34

Not warm

Decent time for the price not super warm

Thickness6%+0.21

too thick for cycling

These are thicker than I thought

Thick gloves a little tight

Moist/Dry4%−0.04

Kept fingers dry

Love

Warmth21%+1.34

Warm and comfortable

keeping his hands warm

Warm and waterproof

Quality-Overall16%+0.89

The build quality is impressive

Good quality

Great product & very reasonable

Grip14%+0.37

Great grip too

The grip on the palms is a nice touch

He says they are a good grip on the handlebars

Size-Overall13%−0.26

Fit perfect

Perfect fit my son was abel to play on his phone with his gloves on

Gloves fit perfectly

Value For Money7%+0.69

Great value for money

Great value for money

Incredible for the price

Return

3.4% Return rate 93% Fixable by listing

Size-Overall89%███▇██

come up very small

Issue with Size

Tight

Quality-Overall2%▃▆▅█▁▁

Not great quality as well

Average product

Comfort-Overall1%▄▁▂▂█▁
Water Resistance1%▅█▁▇█▁

not ordinary water proof gloves

Not waterproof

Definitely they're not waterproof

Material Quality1%▃▃█▃▁▁

its a nightmare getting the material back in the correct figures

FAQ

Common Kids Waterproof Gloves questions

Answered from the same tracked data.