kids umbrella
Worth a lookShows low returns (0.5%), but soft demand (-39.2% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Great400.27avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£4.93–£27.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£177K£177K/yr · 543K searches
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Growth
Bad-39.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids umbrella is a £177K/yr Amazon United Kingdom market (543K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids umbrella market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- £187K–£233K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 87%
- Out of stock
- 17.9%
- Avg brand age
- 45 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
30
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
34%
Top 20: 72%
Open market
33%
- Disney18%
- RAM ONLINE15%
- Marvel12%
- Hartom9%
- Minecraft7%
- Nickelodeon6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.7×
Top kids umbrella search terms
- kids umbrella174K/yr
- kids umbrella girls56K/yr
- kids umbrellas boys41K/yr
- umbrella kids38K/yr
- girls umbrella32K/yr
- childrens umbrella31K/yr
- boys umbrella28K/yr
- umbrella for kids16K/yr
- kids umbrellas23K/yr
- toddler umbrella17K/yr
Top kids umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram Unicorn Umbrella Kids Dome Umbrella 64CM
RAM ONLINE£5.984.7★64 rev
Spidey and His Amazing Friends Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight School Rain Umbrellas for Boys & Girls | with Safety Opening
Marvel£8.304.6★139 rev
Minecraft Stick Umbrella for Kids Transparent Clear Dome with J-Shaped Handle (Transparent)
Minecraft£7.964.6★709 rev
Hartom Childrens Kids Rainbow Dots Dome POE Umbrella Travel School Gift Purple
Hartom£12.914.4★205 rev
Disney Princess Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight & Windproof School Rain Umbrellas for Boys & Girls | With Safety Opening
Disney£8.314.7★37 rev
Newest
by launch date
Kids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
nuneoeuo£10.786 rev
Ram Unicorn Umbrella Kids Dome Umbrella 64CM
RAM ONLINE£5.9864 rev
KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
KIDS EUROSWAN£8.555 rev
Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
Decalsweet£11.09245 rev
TDL Kids Bluey Umbrella Yellow Lightweight Windproof Dome Umbrella for Boys and Girls 69cm Clear POE Transparent Canopy with Easy Grip Hook Handle Small & Compact for Toddlers
TDL£9.8234 rev
Trending
90-day click momentum
Marvel Boys Dressing Gown Set Spiderman 5-6 Years Blue
Marvel£27.234.8★
KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
KIDS EUROSWAN£8.554.0★
Kids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
nuneoeuo£10.784.8★
Childrens Duck Raincoat UFO Raincoat Children Umbrella Cartoon Cloak for Kids (Duck Raincoat S)
Hurinan£10.004.2★
Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
Decalsweet£11.094.2★
What buyers say about kids umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality strong”
“Lovely and sturdy”
“Good value for money”
“product surpassed my expectations”
“it just fits”
“Love the design”
“well built so it wont fall apart after a couple of uses”
“Lovely lightweight folding umbrella granddaughter loves it Good value for money”
“easy for children to use”
“Keeps you dry”
What buyers complain about
“Broke on first use”
“Very cheap quality”
“Quite big like for 5 years old”
“Dont buy its cheap and flimsy”
“Awfully made stitching all knotted”
“I had to pay an extra £1 for it as the price had increased”
“The metal spokes have very sharp edges”
“The umbrella broke after first use - the strap detached”
“One of the arms bent pretty much straight away”
Top return reasons
Common questions
- Is kids umbrella profitable to sell on Amazon United Kingdom?
- The niche generates £177K/yr across 45 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kids umbrella niche?
- 22 brands and 30 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in kids umbrella?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.5%.
- When does demand for kids umbrella peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 12.7× the quietest.
- What does it cost to enter the kids umbrella niche?
- Listings span £4.93–£27.23; the average listing price is £9.33 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.