Kids Umbrella
Kids Umbrella shows low returns (0.5%), but soft demand (-39.2% this quarter) keeps it on the watch list.
Flapen Score
Is Kids Umbrella profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Kids Umbrella is a £177K/yr Amazon United Kingdom market (543K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Kids Umbrella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -39.2% over the last 90 days and 3.5% of searches end in a purchase.
£177K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 45 products
Top Kids Umbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ram Unicorn Umbrella Kids Dome Umbrella 64CM
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago
Spidey and His Amazing Friends Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight School Rain Umbrellas for Boys & Girls | with Safety Opening
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 1y ago
Minecraft Stick Umbrella for Kids Transparent Clear Dome with J-Shaped Handle (Transparent)
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 3y ago
Hartom Childrens Kids Rainbow Dots Dome POE Umbrella Travel School Gift Purple
- Price
- £12.91
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 3y ago
Disney Princess Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight & Windproof School Rain Umbrellas for Boys & Girls | With Safety Opening
- Price
- £8.31
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Marvel Boys Dressing Gown Set Spiderman 5-6 Years Blue
- Price
- £27.23
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 4y ago
KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Kids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
- Price
- £10.78
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago
Childrens Duck Raincoat UFO Raincoat Children Umbrella Cartoon Cloak for Kids (Duck Raincoat S)
- Price
- £10.00
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7y ago
Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
- Price
- £11.09
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago
Newest
by launch dateKids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
- Price
- £10.78
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago
Ram Unicorn Umbrella Kids Dome Umbrella 64CM
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago
KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago
Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
- Price
- £11.09
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago
TDL Kids Bluey Umbrella Yellow Lightweight Windproof Dome Umbrella for Boys and Girls 69cm Clear POE Transparent Canopy with Easy Grip Hook Handle Small & Compact for Toddlers
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
30
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
34%
Top 20: 72%
Open market
33%
- Disney18%
- RAM ONLINE15%
- Marvel12%
- Hartom9%
- Minecraft7%
- Nickelodeon6%
Kids Umbrella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.7×
Top Kids Umbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids umbrella174K/yr
- kids umbrella girls56K/yr
- kids umbrellas boys41K/yr
- umbrella kids38K/yr
- girls umbrella32K/yr
- childrens umbrella31K/yr
- boys umbrella28K/yr
- umbrella for kids16K/yr
- kids umbrellas23K/yr
- toddler umbrella17K/yr
What reviews say buyers love and hate about Kids Umbrella
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality strong”
“Lovely and sturdy”
“Good value for money”
“product surpassed my expectations”
“it just fits”
What buyers complain about
98% of reviews“Broke on first use”
“Very cheap quality”
“Quite big like for 5 years old”
“Dont buy its cheap and flimsy”
“Awfully made stitching all knotted”
Kids Umbrella return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Umbrella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
