Kids Umbrella
MaybeReturns run at only 0.5% of orders. But demand is soft, at -39.2% this quarter, so Kids Umbrella is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 2,461 Fashion niches · +5 vs the category median of 4853
- Market size
- £177K/yr543K searches / yr
- 90-day growth
- -39.2%search demand this quarter
- Competition
- 34%top-5 click share · 22 brands · 30 sellers
Flapen Score
Kids Umbrella against its category
The dotted line is the Fashion average. Past it, Kids Umbrella is stronger. Inside it, weaker.
Market
The Kids Umbrella market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Umbrella 543K times last year and spent an estimated £177K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 543K
- Growth, 90 days vs prior 90
- -39.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £177Ka year
- Peak month
- September12.7× the quietest month
- Top search term
- kids umbrella174K searches a year
02 · Price
A sale here is worth £9.33.
Listings sell for £9.33 on average, from £4.93 to £27.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.
- Average price
- £9.33under the $15 to $100 sweet spot
- Price range
- £4.93–£27.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £933–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #79 within Luggage & Travel Gear. It carries 400 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 64%
- Out of stock, average day
- 17.9%
- Average rank
- #79in Luggage & Travel Gear
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 400per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Kids Umbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ram Unicorn Umbrella Kids Dome Umbrella 64CM
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago

Spidey and His Amazing Friends Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight School Rain Umbrellas for Boys & Girls | with Safety Opening
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 1y ago

Minecraft Stick Umbrella for Kids Transparent Clear Dome with J-Shaped Handle (Transparent)
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 3y ago

Hartom Childrens Kids Rainbow Dots Dome POE Umbrella Travel School Gift Purple
- Price
- £12.91
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 3y ago

Disney Princess Kids Clear Dome Umbrella Childrens Character Umbrella with Transparent See Through Canopy Lightweight & Windproof School Rain Umbrellas for Boys & Girls | With Safety Opening
- Price
- £8.31
- Rating
- 4.7/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Marvel Boys Dressing Gown Set Spiderman 5-6 Years Blue
- Price
- £27.23
- Rating
- 4.8/5
- Reviews
- 584
- Age
- 4y ago

KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Kids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
- Price
- £10.78
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

Childrens Duck Raincoat UFO Raincoat Children Umbrella Cartoon Cloak for Kids (Duck Raincoat S)
- Price
- £10.00
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 7y ago

Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
- Price
- £11.09
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago
Newest
by launch date
Kids Umbrella Girls Clear Umbrella Rainbow Umbrellas Print Kids Parasol
- Price
- £10.78
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 7mo ago

Ram Unicorn Umbrella Kids Dome Umbrella 64CM
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 10mo ago

KIDS EUROSWAN TRANSPARENT BELL UMBRELLA 19 MANUAL SPIDERMAN
- Price
- £8.55
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Decalsweet Kids Travel Folding Umbrella Strong Windproof Automatic Compact Umbrella with Reflective Strips UV Protection Sun Umbrella for Boys Girls-Astronaut Planet
- Price
- £11.09
- Rating
- 4.2/5
- Reviews
- 245
- Age
- 1y ago

TDL Kids Bluey Umbrella Yellow Lightweight Windproof Dome Umbrella for Boys and Girls 69cm Clear POE Transparent Canopy with Easy Grip Hook Handle Small & Compact for Toddlers
- Price
- £9.82
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
30
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
34%
Top 20: 72%
Open market
33%
- Disney18%
- RAM ONLINE15%
- Marvel12%
- Hartom9%
- Minecraft7%
- Nickelodeon6%
Demand
Kids Umbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.7×
Search terms
Top Kids Umbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids umbrella174K/yr
- kids umbrella girls56K/yr
- kids umbrellas boys41K/yr
- umbrella kids38K/yr
- girls umbrella32K/yr
- childrens umbrella31K/yr
- boys umbrella28K/yr
- umbrella for kids16K/yr
- kids umbrellas23K/yr
- toddler umbrella17K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Umbrella
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Broke After First Use
it didnt last
Very cheap quality
Poor quality, metal pieces broke when opening for the first time
Poor quality
Quite big like for 5 years old
Thought it might be a bit big
it is bigger than I was expecting although my 5year old granddaughter loves it
Dont buy its cheap and flimsy
Flimsy
Fragile
Awfully made stitching all knotted
Love
Good quality strong
cant complain about the quality for the low price
Decent quality
Lovely and sturdy
Good strong mechanism for a 9 to 10 year old
Sturdy good quality umbrella
Good value for money
Good value for money
Good Value
product surpassed my expectations
Does the job
As Described
it just fits
a good size for little ones
Perfect size for a 5 year old
Return
0.5% Return rate 30% Fixable by listing
Quite big like for 5 years old
Thought it might be a bit big
it is bigger than I was expecting although my 5year old granddaughter loves it
Broke on first use
Broke After First Use
it didnt last
Very cheap quality
Poor quality, metal pieces broke when opening for the first time
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Umbrella questions
Answered from the same tracked data.









