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Kids Umbrella

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -39.2% this quarter, so Kids Umbrella is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 2,461 Fashion niches · +5 vs the category median of 48
Market size
£177K/yr543K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
34%top-5 click share · 22 brands · 30 sellers

Flapen Score

Kids Umbrella against its category

The dotted line is the Fashion average. Past it, Kids Umbrella is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Umbrella 543K times last year and spent an estimated £177K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 543K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months
543K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
3.5%
Market size, estimated
£177Ka year
Peak month
September12.7× the quietest month
Top search term
kids umbrella174K searches a year

02 · Price

A sale here is worth £9.33.

Listings sell for £9.33 on average, from £4.93 to £27.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £9.33 that is £933 to £2K a year per listing.

Average price
£9.33under the $15 to $100 sweet spot
Price range
£4.93–£27.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£933–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #79 within Luggage & Travel Gear. It carries 400 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
64%
Out of stock, average day
17.9%
Average rank
#79in Luggage & Travel Gear
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
400per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Kids Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

30

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

34%

Top 20: 72%

Open market

33%

  • Disney18%
  • RAM ONLINE15%
  • Marvel12%
  • Hartom9%
  • Minecraft7%
  • Nickelodeon6%

Demand

Kids Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Kids Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids umbrella174K/yr
  • kids umbrella girls56K/yr
  • kids umbrellas boys41K/yr
  • umbrella kids38K/yr
  • girls umbrella32K/yr
  • childrens umbrella31K/yr
  • boys umbrella28K/yr
  • umbrella for kids16K/yr
  • kids umbrellas23K/yr
  • toddler umbrella17K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.28

Broke on first use

Broke After First Use

it didnt last

Quality-Overall17%+1.63

Very cheap quality

Poor quality, metal pieces broke when opening for the first time

Poor quality

Size-Overall13%+0.15

Quite big like for 5 years old

Thought it might be a bit big

it is bigger than I was expecting although my 5year old granddaughter loves it

Strength10%+0.81

Dont buy its cheap and flimsy

Flimsy

Fragile

Stitch/Finish/Polish5%−0.04

Awfully made stitching all knotted

Love

Quality-Overall34%+1.63

Good quality strong

cant complain about the quality for the low price

Decent quality

Strength17%+0.81

Lovely and sturdy

Good strong mechanism for a 9 to 10 year old

Sturdy good quality umbrella

Value For Money15%+0.76

Good value for money

Good value for money

Good Value

Advertised Vs Actual Product6%+0.30

product surpassed my expectations

Does the job

As Described

Size-Overall5%+0.15

it just fits

a good size for little ones

Perfect size for a 5 year old

Return

0.5% Return rate 30% Fixable by listing

Size-Overall20%▃▃▆█▇▅

Quite big like for 5 years old

Thought it might be a bit big

it is bigger than I was expecting although my 5year old granddaughter loves it

Defective Material/Parts19%▃▆▃█▄▄
Durability7%█▅▁▁▁▂

Broke on first use

Broke After First Use

it didnt last

Gap/Hole6%▂▃▁▁▄█
Quality-Overall6%▇██▁▁▄

Very cheap quality

Poor quality, metal pieces broke when opening for the first time

Poor quality

FAQ

Common Kids Umbrella questions

Answered from the same tracked data.