Kids Travel Pillow
MaybeThe top 5 brands take only 48% of clicks. But shoppers spend only $53K a year here, so Kids Travel Pillow is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 2,461 Fashion niches · +7 vs the category median of 4855
- Market size
- £53K/yr196K searches / yr
- 90-day growth
- +26.2%search demand this quarter
- Competition
- 35%top-5 click share · 27 brands · 53 sellers
Flapen Score
Kids Travel Pillow against its category
The dotted line is the Fashion average. Past it, Kids Travel Pillow is stronger. Inside it, weaker.
Market
The Kids Travel Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Travel Pillow 196K times last year and spent an estimated £53K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +26.2%
- Conversion, latest week
- 2.7%
- Market size, estimated
- £53Ka year
- Peak month
- August3.1× the quietest month
- Top search term
- kids travel pillow65K searches a year
02 · Price
A sale here is worth £10.14.
Listings sell for £10.14 on average, from £3.30 to £24.47. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £10.14 that is £1K to £3K a year per listing.
- Average price
- £10.14under the $15 to $100 sweet spot
- Price range
- £3.30–£24.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #92 within Luggage & Travel Gear. It carries 2,104 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 98%
- Out of stock, average day
- 12.1%
- Average rank
- #92in Luggage & Travel Gear
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,104per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kids Travel Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cirorld Kids Travel Pillow Cute Neck Pillow Traveling Memory Foam Airplane Pillow with Sleep Mask Animal Flight Head Rest Neck Support for Cars Long Flights Sleeping Girls Boys-pink unicorn
- Price
- £7.92
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 1y ago
Bear Travel Pillow Cute Neck Pillow for Kid Memory Foam Neck Support Pillow(Washable Cover) with Cute Eye Mask for Sleeping Rest on Airplane Lightweight Travel Headrest
- Price
- £9.63
- Rating
- 4.4/5
- Reviews
- 135
- Age
- 2y ago
Travel Pillow Kids Travel Pillow with Sleep Eye Mask Cute Neck Pillow for Travel Soft Memory Foam Travel Neck Pillow for Adults and Kids Airplane Sleeping Travel and Camping (green dinosaur)
- Price
- £9.87
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 2y ago
Makimoo Memory Foam Travel Pillow Neck Pillow with 360-Degree Head Support Comfortable and Lightweight Ideal for Sleeping on Airplane Car Train Bus and Home Use Comes with Storage Bag (Pink)
- Price
- £7.51
- Rating
- 4.4/5
- Reviews
- 2,529
- Age
- 3y ago
Alaoo Travel Pillow Removable Memory Foam Kids Travel Pillow with Zips Convenient & Portable U Shaped Neck Pillows with Cute Eye Mask for Adults Children for Home Office Sleeping (Green Dinosaur)
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago
Trending
90-day click momentum
Alaoo Travel Pillow Removable Memory Foam Kids Travel Pillow with Zips Convenient & Portable U Shaped Neck Pillows for Adults Children for Home Office Sleeping (Green Dragon)
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 5mo ago
Nuby Kids Travel Pillow - Comfortable Head Rest | Machine Washable Cute Design | Ideal for Car or Plane | Suitable from 12 Months (Lion)
- Price
- £7.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Trunki Kids Travel Neck Pillow And Chin Rest | Support Sleepy Heads in the Car Seat Plane Bike or Pram | Yondi SMALL Dudley Dinosaur (Green)
- Price
- £10.30
- Rating
- 4.2/5
- Reviews
- 1,846
- Age
- 12y ago
Mewaii Kids Travel Neck Pillow with Hood Memory Foam Airplane Pillow Double-Sided Cute Design Cooling Ice Silk & Soft Plush Adjustable Portable & Washable for Flights
- Price
- £21.82
- Rating
- 4.7/5
- Reviews
- 468
- Age
- 1y ago
Alaoo Travel Pillow Removable Memory Foam Kids Travel Pillow with Zips Convenient & Portable U Shaped Neck Pillows with Cute Eye Mask for Adults Children for Home Office Sleeping (Green Dinosaur)
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago
Newest
by launch dateAlaoo Travel Pillow Removable Memory Foam Kids Travel Pillow with Zips Convenient & Portable U Shaped Neck Pillows for Adults Children for Home Office Sleeping (Green Dragon)
- Price
- £6.13
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 5mo ago
Nuby Kids Travel Pillow - Comfortable Head Rest | Machine Washable Cute Design | Ideal for Car or Plane | Suitable from 12 Months (Lion)
- Price
- £7.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Alaoo Travel Pillow Removable Memory Foam Kids Travel Pillow with Zips Convenient & Portable U Shaped Neck Pillows with Cute Eye Mask for Adults Children for Home Office Sleeping (Green Dinosaur)
- Price
- £8.08
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 11mo ago
KSVFTB Kids Travel Pillow Kids Neck Pillows for Travel Comfortable U-Shape Neck Pillow for Kids Ideal for Airplane Car Train Camping Home and Office Use 30 cm
- Price
- £7.79
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago
Alaoo Kids Travel Neck Pillow Comfortable Support Heads Pillow for Children Soft U-shaped Head Neck Protector for Airplane Camping Car Sleeping(Khaki)
- Price
- £3.30
- Rating
- 3.4/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
53
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
35%
Top 20: 79%
Open market
47%
- Cirorld18%
- Alaoo12%
- Lookka8%
- Fadcaer6%
- Makimoo5%
- WENGX5%
Demand
Kids Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Kids Travel Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids travel pillow65K/yr
- kids neck pillows for travel28K/yr
- travel pillow kids31K/yr
- neck pillow kids12K/yr
- kids neck pillow15K/yr
- childrens neck pillow7K/yr
- travel pillow for kids7K/yr
- toddler travel pillow5K/yr
- neck pillow for travel kids11K/yr
- kids travel pillow for airplane5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Travel Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
However I don't think 'one size fits all' is an achievable goal
One Size Does Not Actually Fit All
Absolutely pointless, thought there were magnets to hold the ends together
Without magnet, there is no point to this product
No magnet, no point
False advertising
Not as described
Nothing like the picture
Crushed
Not durable
A real disappointment, poor quality
Disappointing, clearly no quality check or consistency between products
Quality. Very poor quality and comfort.
Love
Fantastic producr
Excellent quality
Good product
Very comfortable
Very comfy to wear it has a small presstud to close it it comes in a little bag too high recommend i brought 2
Supportive Comfy n Cosy
Lovely material and its comfortable
The cover material is soft and plush
Lovely and soft
Does the job
just as described
Exactly what my grandson wanted
The neck pillow is comfortable
Great neck cushion
My nephew loved this cushion
Return
2.2% Return rate 43% Fixable by listing
Small
However I don't think 'one size fits all' is an achievable goal
One Size Does Not Actually Fit All
cannot relax into it
Very poor quality and comfort
A real disappointment, poor quality
Disappointing, clearly no quality check or consistency between products
Quality. Very poor quality and comfort.
Absolutely pointless, thought there were magnets to hold the ends together
Without magnet, there is no point to this product
No magnet, no point
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Travel Pillow questions
Answered from the same tracked data.