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Kids Thermal Socks

Fail

Demand is soft, at -67.6% this quarter, so Kids Thermal Socks is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£77K/yr166K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
35%top-5 click share · 20 brands · 25 sellers

Flapen Score

Kids Thermal Socks against its category

The dotted line is the Fashion average. Past it, Kids Thermal Socks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Thermal Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Thermal Socks 166K times last year and spent an estimated £77K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
4.2%
Market size, estimated
£77Ka year
Peak month
November21.5× the quietest month
Top search term
kids walking socks9K searches a year

02 · Price

A sale here is worth £11.15.

Listings sell for £11.15 on average, from £2.19 to £18.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.15 that is £1K to £3K a year per listing.

Average price
£11.15under the $15 to $100 sweet spot
Price range
£2.19–£18.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #120 within Boys. It carries 689 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
11.6%
Average rank
#120in Boys
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
689per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Kids Thermal Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

35%

Top 20: 69%

Open market

23%

  • Sandsuced18%
  • MOSEY KOSY18%
  • ANTSANG15%
  • BONANGEL12%
  • TRAMLE8%
  • GENTABY6%

Demand

Kids Thermal Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.5×

Search terms

Top Kids Thermal Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids walking socks9K/yr
  • kids hiking socks6K/yr
  • thick socks kids6K/yr
  • kids thermal socks38K/yr
  • kids thick socks5K/yr
  • boys thick socks4K/yr
  • thermal socks kids23K/yr
  • merino wool socks kids10K/yr
  • kids merino wool socks7K/yr
  • warm socks kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Thermal Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.11

Fit my 8 year old. too big for my 6 yr old

short

Size is smaller than expected

Quality-Overall11%−0.05

Not the same quality as other socks from this brand

Very poor quality

this set isn't of the same quality

Machine Wash Suitability9%−0.06

dont wash great

We have not evem washed them yet

Gap/Hole6%−0.06

Two of the socks already have holes in them

Measurement/Reading Accuracy6%−0.02

Deducting a point as sizing is not clear

Love

Warmth24%+0.40

kept his feet warm

Nice and warm

Great warm socks

Quality-Overall17%−0.05

These really are good quality socks

Good quality wool socks

Fantastic quality

Comfort-Overall14%+1.37

Incredibly comfortable

comfy with clear cute patterns/designs

Comfy socks

Size-Overall7%−0.11

Fit well

Good fit for 10 year old

The sizing was perfect for my son who's feet are 9c/10c

Value For Money7%+0.77

Good value for money

well priced

Well worth the price

Return

1.7% Return rate 63% Fixable by listing

Size-Overall54%▆▄▄██▃

Fit my 8 year old. too big for my 6 yr old

short

Size is smaller than expected

Length14%▅▂█▃▁▁
Material Quality10%▁▇▆▁██
Quality-Overall4%▁▁▂▁▁█

Not the same quality as other socks from this brand

Very poor quality

this set isn't of the same quality

Feet Fit2%▁█▁▁▆▁

FAQ

Common Kids Thermal Socks questions

Answered from the same tracked data.