Kids Sunglasses
PassKids Sunglasses scores 65 out of 100, a Pass. Shoppers spend $208K a year here, search demand grew +99.3% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 65 / 100Top 4% of 2,461 Fashion niches · +17 vs the category median of 4865
- Market size
- £208K/yr542K searches / yr
- 90-day growth
- +99.3%search demand this quarter
- Competition
- 33%top-5 click share · 25 brands · 30 sellers
Flapen Score
Kids Sunglasses against its category
The dotted line is the Fashion average. Past it, Kids Sunglasses is stronger. Inside it, weaker.
Market
The Kids Sunglasses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Sunglasses 542K times last year and spent an estimated £208K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +99.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 542K
- Growth, 90 days vs prior 90
- +99.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £208Ka year
- Peak month
- May7.7× the quietest month
- Top search term
- kids sunglasses187K searches a year
02 · Price
A sale here is worth £8.86.
Listings sell for £8.86 on average, from £1.65 to £16.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £8.86 that is £2K to £4K a year per listing.
- Average price
- £8.86under the $15 to $100 sweet spot
- Price range
- £1.65–£16.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #25 within Baby. It carries 947 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 92%
- Out of stock, average day
- 2.2%
- Average rank
- #25in Baby
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 947per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Kids Sunglasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eyelevel Buffalo Boys Sports WrapSunglasses for Boys Grey One Size CAT3 Lens - For Boys 5-10 years
- Price
- £4.41
- Rating
- 4.4/5
- Reviews
- 1,013
- Age
- 3y ago

Rocf Rossini Flexible Kids Sunglasses Polarized Toddler Sun Glasses for Baby Boys and Girls Shades UV400 Protection with Case Age 2-8 (Pink + Pink/Cyan)
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 1,312
- Age
- 3y ago

Komonee Kids Flexible Sunglasses Polarized Black Silicone Drifter Classic Style Retro Sun Shades Eye Glasses UV400 Unisex For Boys and Girls Age 3-10
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 464
- Age
- 5y ago

Bouiexye 12 Pack Neon Sunglasses Kids Boys and Girls Glasses Kids Party Supplies Favors Bulk for Beach Pool (12 Color)
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 460
- Age
- 3y ago

FEISEDY Kids Sunglasses Boys Girls Polarised Sports TR90 Lightweight Frame Cycling Childrens Sunglasses B2454
- Price
- £14.59
- Rating
- 4.4/5
- Reviews
- 4,501
- Age
- 7y ago
Trending
90-day click momentum
Rocf Rossini Pack of 2 Flexible Kids Sunglasses Boys Polarized Sports Sun Glasses Girls Cycling Shades with Straps UV400 Protection Eyewear for Age 3-10 (Black+Blue/Darkblue)
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 2y ago

FEISEDY Kids Sunglasses Boys Girls TR90 Flexible Frame UV Protection Polarized Sports Sunglasses for Age 5-12 B2454
- Price
- £14.85
- Rating
- 4.4/5
- Reviews
- 4,501
- Age
- 3y ago

FEISEDY Kids Sunglasses Boys Girls Polarised Sports TR90 Lightweight Frame Cycling Childrens Sunglasses B2454
- Price
- £14.59
- Rating
- 4.4/5
- Reviews
- 4,501
- Age
- 7y ago

DUCO Kids Sunglasses Polarized UV Protection 400 - Kids Sports Sunglasses Boys with Lightweight TR90 Frame - Youth Baseball and Cycling Sun Glasses White Black Frame Revo Lens for Boys & Girls - DK268
- Price
- £16.97
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 2y ago

Jiaanle Baby Sunglasses 1-3.5 Years Toddler Sunglasses Polarised with UV400 Protection Flexible TPEE Frame
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 5mo ago
Newest
by launch date
Jiaanle Baby Sunglasses 1-3.5 Years Toddler Sunglasses Polarised with UV400 Protection Flexible TPEE Frame
- Price
- £8.73
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 5mo ago

Jiaanle Baby Sunglasses 1-3.5 Years Toddler Sunglasses Polarised with UV400 Protection Flexible TPEE Frame
- Price
- £8.71
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 5mo ago

ZALAOR 2Pcs Kids Sunglasses for Girls: Durable UV Protection Sunglasses - Cute Flower and Pink Heart Eyeglasses - Summer Eyewear for Outdoor Beach Travel and Party Wear
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Rocf Rossini Pack of 2 Flexible Kids Sunglasses Boys Polarized Sports Sun Glasses Girls Cycling Shades with Straps UV400 Protection Eyewear for Age 3-10 (Black+Blue/Darkblue)
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 2y ago

3Pcs Kids Sunglasses Round Sunglasses Colorful Glasses Baby Sunglasses Children Sunglasses Retro UV 400 for Girls Boys Toddlers Outdoor Sport Beach Party Photo Props Beach Party Pink White Blue
- Price
- £4.96
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
30
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
33%
Top 20: 70%
Open market
39%
- Eyelevel18%
- FEISEDY13%
- Rocf Rossini11%
- Komonee8%
- BEHAHAI5%
- Bouiexye5%
Demand
Kids Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.7×
Search terms
Top Kids Sunglasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids sunglasses187K/yr
- boys sunglasses43K/yr
- girls sunglasses37K/yr
- toddler sunglasses36K/yr
- kids sunglasses boys36K/yr
- sunglasses kids26K/yr
- childrens sunglasses24K/yr
- kids sunglasses girls24K/yr
- toddler sunglasses 2-3 years27K/yr
- sunglasses for kids11K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Sunglasses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
perhaps a tiny tiny bit loose
a little big
Very small
Cheap poor quality for the price
Poor quality
Not happy very cheap quality
seem flimsy
A couple pairs felt a bit flimsy around the arms
not super sturdy
unfortunately the strap on the case broke within an hour of opening
Broke within 5 minutes
the eye piece broke after 2 weeks
Unfortunately one eye piece fell out after only having the glasses around 2 weeks
Love
They seem well-made
Great quality for money
Good quality
Great product for the price point
Good Value for Money
Good value
Colors are beautiful
Most of the colours are bright and fun
Cool colours
The fit was comfortable for most children
Great fit
Perfect size for kids
I was surprised at the sturdiness of the build of the glasses
nothing flimsy
Sturdy
Return
1.1% Return rate 86% Fixable by listing
perhaps a tiny tiny bit loose
a little big
Very small
Cheap poor quality for the price
Poor quality
Not happy very cheap quality
seem flimsy
A couple pairs felt a bit flimsy around the arms
not super sturdy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Sunglasses questions
Answered from the same tracked data.









