Kids Snood
FailDemand is soft, at -84.9% this quarter, so Kids Snood is a Fail.
- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £32K/yr218K searches / yr
- 90-day growth
- -84.9%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 62 sellers
Flapen Score
Kids Snood against its category
The dotted line is the Fashion average. Past it, Kids Snood is stronger. Inside it, weaker.
Market
The Kids Snood market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Snood 218K times last year and spent an estimated £32K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 218K
- Growth, 90 days vs prior 90
- -84.9%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £32Ka year
- Top search term
- nike snood36K searches a year
02 · Price
A sale here is worth £13.53.
Listings sell for £13.53 on average, from £5.64 to £26.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.53 that is £3K to £7K a year per listing.
- Average price
- £13.53under the $15 to $100 sweet spot
- Price range
- £5.64–£26.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #339 within Boys. It carries 1,263 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 72%
- Out of stock, average day
- 17.4%
- Average rank
- #339in Boys
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,263per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Kids Snood products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIKE FLEECE NECK WARMER 2.0 BLACK
- Price
- £11.56
- Rating
- 4.7/5
- Reviews
- 1,827
- Age
- 5y ago

NIKE NNW9 carta Football YA Youths Fleece Neck Warmer 2.0 Black/White One Size
- Price
- £9.56
- Rating
- 4.6/5
- Reviews
- 1,522
- Age
- 5y ago

NIKE RUN THERMA SPHERE NECK WARMER 4.0 BLACK - S/M
- Price
- £18.12
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 3y ago

NIKE Dri-Fit 2.0 Neckwarmer 042 Black/Silver One Size
- Price
- £18.94
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 3y ago

NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)
- Price
- £26.92
- Rating
- 4.7/5
- Reviews
- 12,516
- Age
- 12y ago
Trending
90-day click momentum
Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
- Price
- £25.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

NIKE Pro Combat Hyperwarm Hydropull Hood (Black OSFM)
- Price
- £26.92
- Rating
- 4.7/5
- Reviews
- 12,516
- Age
- 12y ago

HEGCOIIE 4 Pack Winter Kids Neck Warmer Fleece Windproof Neck Gaiter Face Covering Mask Snood Scarf Multifunctional Headwear for Boys and Girls Outdoor Sports (Multicolor-A)
- Price
- £16.33
- Rating
- 4.4/5
- Reviews
- 155
- Age
- 3y ago

WK IEASON Winter Thermal Fleece Beanie Neck Warmer Set Winter Running Hat and Thermal Snoods Unisex Scarf and Fleece Beanie for Running Jogging Skiing Cycling Snowboarding Climbing Outdoor Sports
- Price
- £10.59
- Rating
- 4.4/5
- Reviews
- 111
- Age
- 1y ago

Octave Kids Winter Neck Warmer Multifunctional Headwear Kids Snood Warm Winter Fleece Windproof Neck Gaiter for Boys & Girls Unisex Thermal Snoods For Cycling Outdoor Sports(Khaki Army Green)
- Price
- £8.93
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 7y ago
Newest
by launch date
SEFIRST 2 Pcs Winter Neck Warmer Fleece Snoods Scarf Thicken Windproof and Dust Skiing Knitted for kids Boys Girls Thermal Snood Neck Gaiters for Cycling Outdoor Sports Skiing (Black Blue)
- Price
- £5.64
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 10mo ago

Nike Therma-Fit Sphere Hood 5.0 Balaclava Hood Winter Running Outdoor Training Sports Neck Warmer Black/Silver One Size
- Price
- £25.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 1y ago

Kids Camo Multifunctional Snood Headwear (Midnight One Size)
- Price
- £7.96
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

SEFIRST 2 Pcs Winter Neck Warmer Fleece Snoods Scarf Thicken Windproof and Dust Skiing Knitted for kids Boys Girls Thermal Snood Neck Gaiters for Cycling Outdoor Sports Skiing (Black Grey)
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago

NIKE Academy Dri-FIT Soccer Sn Soccer Snood
- Price
- £23.00
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
62
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
1%
- NIKE77%
- HEGCOIIE7%
- EUPSIIU5%
- WK IEASON4%
- SEFIRST3%
- snoodeez3%
- Open — no brand owns it (1 brand, 1%)
Demand
Kids Snood search demand
Weekly searches over the year. Pick a range.
Search terms
Top Kids Snood search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nike snood36K/yr
- kids snood42K/yr
- nike neck warmer10K/yr
- boys snood19K/yr
- snood nike5K/yr
- snood kids19K/yr
- kids neck warmer17K/yr
- snoods for kids9K/yr
- football snood5K/yr
- snood for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Snood
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading description - it is one piece not two
Such a misleading information on Amazon
This is described as a pack of two but only contains one! Be warned!
Looks small
Hats a bit smaller than it looks in the image
Quite cheaply made
Poor quality
I dont feel the quality matches the price tag
2/3 of them have been broken in less than a week
I expected it to be much more durable
Unfortunately, after only a few weeks of use, it started to fray, which was very disappointing given the brand and price
Fragile
Awful, very fragile
Love
Good fit
Fits really well
it fitted my 14year old lovely
is very well made such that I would like one for myself
Good quality
Nice quality
Warm, stylish, and that iconic Nike look – perfect for chilly days
It is warm
Great warmers
Good & value for money
Well worth the money
Great product well priced
Advertised as
Exactly as advertised
As described
Return
1.1% Return rate 78% Fixable by listing
Looks small
Hats a bit smaller than it looks in the image
Quite cheaply made
Poor quality
I dont feel the quality matches the price tag
Misleading description - it is one piece not two
Such a misleading information on Amazon
This is described as a pack of two but only contains one! Be warned!
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Snood questions
Answered from the same tracked data.









