Skip to content

Kids Snood

Fail

Demand is soft, at -84.9% this quarter, so Kids Snood is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£32K/yr218K searches / yr
90-day growth
-84.9%search demand this quarter
Competition
66%top-5 click share · 7 brands · 62 sellers

Flapen Score

Kids Snood against its category

The dotted line is the Fashion average. Past it, Kids Snood is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Snood market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Snood 218K times last year and spent an estimated £32K. The top 5 brands take 96% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -84.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-84.9%
Conversion, latest week
1.1%
Market size, estimated
£32Ka year
Top search term
nike snood36K searches a year

02 · Price

A sale here is worth £13.53.

Listings sell for £13.53 on average, from £5.64 to £26.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.53 that is £3K to £7K a year per listing.

Average price
£13.53under the $15 to $100 sweet spot
Price range
£5.64–£26.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #339 within Boys. It carries 1,263 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
72%
Out of stock, average day
17.4%
Average rank
#339in Boys
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,263per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Kids Snood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

62

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • NIKE77%
  • HEGCOIIE7%
  • EUPSIIU5%
  • WK IEASON4%
  • SEFIRST3%
  • snoodeez3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Kids Snood search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Kids Snood search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike snood36K/yr
  • kids snood42K/yr
  • nike neck warmer10K/yr
  • boys snood19K/yr
  • snood nike5K/yr
  • snood kids19K/yr
  • kids neck warmer17K/yr
  • snoods for kids9K/yr
  • football snood5K/yr
  • snood for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Snood

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.18

Misleading description - it is one piece not two

Such a misleading information on Amazon

This is described as a pack of two but only contains one! Be warned!

Size-Overall22%+0.74

Looks small

Hats a bit smaller than it looks in the image

Quality-Overall15%+0.10

Quite cheaply made

Poor quality

I dont feel the quality matches the price tag

Durability9%−0.05

2/3 of them have been broken in less than a week

I expected it to be much more durable

Unfortunately, after only a few weeks of use, it started to fray, which was very disappointing given the brand and price

Strength6%−0.03

Fragile

Awful, very fragile

Love

Size-Overall20%+0.74

Good fit

Fits really well

it fitted my 14year old lovely

Quality-Overall18%+0.10

is very well made such that I would like one for myself

Good quality

Nice quality

Warmth14%+1.18

Warm, stylish, and that iconic Nike look – perfect for chilly days

It is warm

Great warmers

Value For Money12%+1.15

Good & value for money

Well worth the money

Great product well priced

Advertised Vs Actual Product10%−0.18

Advertised as

Exactly as advertised

As described

Return

1.1% Return rate 78% Fixable by listing

Size-Overall58%▇██▅▄▇

Looks small

Hats a bit smaller than it looks in the image

Quality-Overall8%█▃▁▆▁▁

Quite cheaply made

Poor quality

I dont feel the quality matches the price tag

Advertised Vs Actual Product6%▂▁▃▂█▅

Misleading description - it is one piece not two

Such a misleading information on Amazon

This is described as a pack of two but only contains one! Be warned!

Material Quality3%▂▁▁▅█▁
Thin3%█▇▁▁▅▁

FAQ

Common Kids Snood questions

Answered from the same tracked data.