Kids School Bag
FailBuyers convert on only 1.8% of searches, so Kids School Bag is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £103K/yr363K searches / yr
- 90-day growth
- +21.9%search demand this quarter
- Competition
- 39%top-5 click share · 18 brands · 34 sellers
Flapen Score
Kids School Bag against its category
The dotted line is the Fashion average. Past it, Kids School Bag is stronger. Inside it, weaker.
Market
The Kids School Bag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids School Bag 363K times last year and spent an estimated £103K. The top 5 brands take 73% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.
- Searches, last 12 months
- 363K
- Growth, 90 days vs prior 90
- +21.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £103Ka year
- Peak month
- August6.0× the quietest month
- Top search term
- kids school bag70K searches a year
02 · Price
A sale here is worth £15.30.
Listings sell for £15.30 on average, from £6.58 to £28.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.30 that is £2K to £4K a year per listing.
- Average price
- £15.30inside the $15 to $100 sweet spot
- Price range
- £6.58–£28.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #164 within Luggage & Travel Gear. It carries 1,295 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 93%
- Out of stock, average day
- 7.8%
- Average rank
- #164in Luggage & Travel Gear
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,295per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 3 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Kids School Bag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minecraft Backpack for Boys - Creeper School Bag Kids Rucksack Gift Black
- Price
- £18.95
- Rating
- 4.7/5
- Reviews
- 7,638
- Age
- 11mo ago
Minecraft Childrens Backpacks for Boys Creeper Rucksack School Bag with Zipped Pockets Adjustable Straps Kids Backpack Travel Sports Gamer Gifts for Boys (Green 3D 46x21x18.5cm)
- Price
- £19.99
- Rating
- 4.7/5
- Reviews
- 548
- Age
- 3y ago
Get Trend Minecraft Boys Backpack Padded Adjustable Strap School Bag Travel Sports Kids Rucksack Bookbag Casual Daypack Holiday School Supplies Boys Gifts for Gamers (Green/Grey Minecraft)
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago
Disney Stitch Backpack for Girls Teens Rucksack School Bag for Primary Secondary Sports Travel PE Kit Daypack School Supplies Stitch Gifts for Girls (Black)
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 4,364
- Age
- 4y ago
Minecraft Backpack Set 5 Pcs Water Bottle Insulated Lunch Bag Pencil Case Drawstring Bag or Lanyard Keyring School Supplies (Green AOP)
- Price
- £28.24
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 1y ago
Trending
90-day click momentum
Get Trend Minecraft Boys Backpack Padded Adjustable Strap School Bag Travel Sports Kids Rucksack Bookbag Casual Daypack Holiday School Supplies Boys Gifts for Gamers (Blue/Black Minecraft)
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago
Minecraft Boys Backpack with Attached Coin Holder Kids School Bag with Creeper Design Front Pocket & Mesh Side Holder Rucksack for School & Travel
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Get Trend Minecraft Boys Backpack Padded Adjustable Strap Lightweight School Bag Travel Sports Kids Rucksack Bookbag Casual Daypack Holiday School Supplies Gamers Gifts (Black/Orange Minecraft)
- Price
- £14.61
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 9mo ago
Get Trend Minecraft Boys Backpack Padded Adjustable Strap School Bag Travel Sports Kids Rucksack Bookbag Casual Daypack Holiday School Supplies Boys Gifts for Gamers (Green/Grey Minecraft)
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 7mo ago
QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago
Newest
by launch date
adidas Unisex Kids Little Kids Logo Backpack Black One Size
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 1mo ago
Minecraft Boys Backpack with Attached Coin Holder Kids School Bag with Creeper Design Front Pocket & Mesh Side Holder Rucksack for School & Travel
- Price
- £15.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
QIXIHU Girls School Bag Kawaii All-Over Print Kids Backpack Lightweight & Breathable Childrens Backpack for Primary School & Nursery Water Resistant Fits A4
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago
Heartsking Game School Bag 14.5inch Cool Backpack Boys Girls Kids Lightweight School Bag Children Rucksack Casual Travel Bag Adjustable Straps
- Price
- £8.38
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
18 rising
Sellers
34
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
39%
Top 20: 77%
Open market
24%
- Minecraft49%
- Get Trend13%
- QIXIHU4%
- Disney4%
- Trail maker3%
- Aucuu3%
Demand
Kids School Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 6.0×
Search terms
Top Kids School Bag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids school bag70K/yr
- minecraft backpack95K/yr
- minecraft bag34K/yr
- minecraft school bag27K/yr
- kids bags18K/yr
- kids travel backpack8K/yr
- minecraft backpack for boys16K/yr
- kids school backpack9K/yr
- kids school bags11K/yr
- bags for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Kids School Bag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
In fact, I would suggest that its probably too big for anyone under 10-11 years
The bag is huge
very small
Absolute piece of rubbish
Not worth the price quality
Bad quality
1st one broke with in 3 months 2nd on with in 4 weeks
Doesn't last long
Not for long lasting
flimsy
Robust apart from the pull up rear handle
Zipper is very weak
and both zips are broken already
Just the zippers are bad just be careful
Love
Everything is well made
Excellent quality
Good quality bag
It seems to fit everything my son wants for the day as it is really spacious
a perfect fit for the child it was purchased for
Perfect size for a primary school child
Lots of handy pockets
Lots of pocket compartments
The pockets are the best bit for me
Sturdy and durable
The material feels durable
It is a reliable
Well worth the money
Good value for money
Good value
Return
2.5% Return rate 84% Fixable by listing
In fact, I would suggest that its probably too big for anyone under 10-11 years
The bag is huge
very small
Absolute piece of rubbish
Not worth the price quality
Bad quality
Zipper is very weak
and both zips are broken already
Just the zippers are bad just be careful
You can tell this even by velcro chest strap - it's to short for my 6 years old
A month into school started the straps came off
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mens Boxers
£2.8M/yr+21.3%
Sporran
£67K/yr+166.3%
Racer Back Bra Clip
£52K/yr+181.5%
Aviator Sunglasses
£195K/yr+100.7%
Gifts for Colleagues
£117K/yr+114.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids School Bag questions
Answered from the same tracked data.