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Kids Scarf

Fail

Demand is soft, at -88.6% this quarter, so Kids Scarf is a Fail.

Flapen Score
40
40 / 100
Ranks 1,933 of 2,461 Fashion niches · −8 vs the category median of 48
Market size
£11K/yr120K searches / yr
90-day growth
-88.6%search demand this quarter
Competition
49%top-5 click share · 17 brands · 38 sellers

Flapen Score

Kids Scarf against its category

The dotted line is the Fashion average. Past it, Kids Scarf is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Scarf 120K times last year and spent an estimated £11K. The top 5 brands take 69% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -88.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-88.6%
Conversion, latest week
1.4%
Market size, estimated
£11Ka year
Top search term
kids scarf32K searches a year

02 · Price

A sale here is worth £6.62.

Listings sell for £6.62 on average, from £3.61 to £16.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £6.62 that is £0 to £662 a year per listing.

Average price
£6.62under the $15 to $100 sweet spot
Price range
£3.61–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£662
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #275 within Baby. It carries 469 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
29.3%
Average rank
#275in Baby
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
469per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Kids Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

38

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

27%

  • NEBURORA21%
  • Toumett20%
  • Abeillo15%
  • EUPSIIU8%
  • WESTEND CHOICE5%
  • NIKE4%

Demand

Kids Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 84.2× · 8 of 12 months tracked

Search terms

Top Kids Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids scarf32K/yr
  • baby scarf8K/yr
  • girls scarf21K/yr
  • kids scarves4K/yr
  • boys scarf17K/yr
  • scarf for kids5K/yr
  • scarf kids5K/yr
  • toddler scarf13K/yr
  • kids scarf girls4K/yr
  • childrens scarf4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.26

Poor quality with lots of loose threads that can get caught around fingers

Poor quality

Very bad quality

Size-Overall20%−0.08

Looks small

Small

was a bit worried when I opened the packaging as looked small

Advertised Vs Actual Product9%

Misleading description - it is one piece not two

This is described as a pack of two but only contains one! Be warned!

Width9%−0.08

Very narrow - my daughter laughed when she opened it

Stitch/Finish/Polish3%−0.03

however other buyers should be aware they are not well sewn round the edges

Love

Value For Money17%+1.69

Amazing for the cheap price

Excellent value for money

Great for the price

Color14%+0.32

bright colours

Fantastic quality and colours

Bright and vibrant colours

Size-Overall11%−0.08

Good fit

Very happy with the size of them

Great size

Quality-Overall10%−0.26

is very well made such that I would like one for myself

Good quality

Fantastic quality and colours

Advertised Vs Actual Product10%

As discribed

Just what she wanted,Perfect

Product was what I expected to be

Return

0.9% Return rate 61% Fixable by listing

Size-Overall34%██▃▅▆▄

Looks small

Small

was a bit worried when I opened the packaging as looked small

Color21%▂▄▃▅▄█
Quality-Overall8%▂▁█▇▁▁

Poor quality with lots of loose threads that can get caught around fingers

Poor quality

Very bad quality

Thin8%▅▁█▁▄▆
Material Quality7%█▁▁▁█▁

FAQ

Common Kids Scarf questions

Answered from the same tracked data.