Kids Poncho

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

5.1%

Market size, estimated

£56Ka year

Peak month

September2.7× the quietest month

Top search term

kids poncho23K searches a year

Listings sell for £7.71 on average, from £3.42 to £14.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.71 that is £771 to £2K a year per listing.

Average price

£7.71under the $15 to $100 sweet spot

Price range

£3.42–£14.73

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£771–£2K

Returns

2.0%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #50 within Girls. It carries 303 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

15.2%

Average rank

#50in Girls

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

303per listing

Listings tracked

31

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months