Skip to content

Kids Knitting Starter Kit

Fail

Demand is soft, at -41.4% this quarter, so Kids Knitting Starter Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£31K/yr67K searches / yr
90-day growth
-41.4%search demand this quarter
Competition
70%top-5 click share · 12 brands · 49 sellers

Flapen Score

Kids Knitting Starter Kit against its category

The dotted line is the Fashion average. Past it, Kids Knitting Starter Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Knitting Starter Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kids Knitting Starter Kit 67K times last year and spent an estimated £31K. The top 5 brands take 75% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-41.4%
Conversion, latest week
5.0%
Market size, estimated
£31Ka year
Top search term
kids knitting starter kit17K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £3.05 to £22.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.23 that is £923 to £2K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£3.05–£22.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£923–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #82 within Luggage & Travel Gear. It carries 619 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
4.7%
Average rank
#82in Luggage & Travel Gear
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
619per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Kids Knitting Starter Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

49

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Atoz39%
  • Lekeeu11%
  • Buttonbag10%
  • JMS we create smile10%
  • Galt7%
  • Aeelike6%

Demand

Kids Knitting Starter Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.1× · 7 of 12 months tracked

Search terms

Top Kids Knitting Starter Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids knitting starter kit17K/yr
  • knitting for kids10K/yr
  • childrens knitting sets10K/yr
  • knitting kit for kids9K/yr
  • knitting set for kids ages 8-126K/yr
  • kids knitting5K/yr
  • first knitting kits for children6K/yr
  • kids knitting set4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Knitting Starter Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality17%−0.06

The wools not the best

Advertised Vs Actual Product17%−0.06

Misleading

very misleading

Functionality-Overall17%−0.09

That it doesnt work

Value For Money17%−0.21

Rubbish, worth 99p max

Thickness8%−0.04

The wool was too thin for a beginner

Love

Value For Money16%−0.21

value for money

It is reasonably priced

Ok for price

Quality-Overall15%+0.47

pretty good quality

Decent

Perfect no complaints

Gifting Purpose14%+1.27

Gift

A great gift for my granddaughter

Great gift for my great niece

Size-Overall13%+1.17

Right size

Perfect for small hands

Lovely size needles for a starter

Ease Of Use13%+0.87

Easy to use

Great for beginners

Very handy to use

Return

0.6% Return rate 25% Fixable by listing

Quality-Overall24%▄▁█▆█▁

They are not of great quality

Instructions/User Manual/Troubleshooting20%▃█▁▁▁█

As a beginner set there were no instructions

Size-Overall16%▁▅▃█▁▆
Material Quality9%▂▅▁▁█▁

The wools not the best

Value For Money7%▄▁██▁▁

Rubbish, worth 99p max

FAQ

Common Kids Knitting Starter Kit questions

Answered from the same tracked data.