kids knitting starter kit
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good619.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay£3.05–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Bad£31K£31K/yr · 67K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kids knitting starter kit is a £31K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids knitting starter kit market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £23K–£28K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 46%
- Out of stock
- 4.7%
- Avg brand age
- 30 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
49
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- Atoz39%
- Lekeeu11%
- Buttonbag10%
- JMS we create smile10%
- Galt7%
- Aeelike6%
Demand
Weekly Amazon search volume, last 30 weeks — -41.4% search growth over the last 90 days.Top kids knitting starter kit search terms
- kids knitting starter kit17K/yr
- knitting for kids10K/yr
- childrens knitting sets10K/yr
- knitting kit for kids9K/yr
- knitting set for kids ages 8-126K/yr
- kids knitting5K/yr
- first knitting kits for children6K/yr
- kids knitting set4K/yr
Top kids knitting starter kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My First Knitting Set - Girls Creative Junior Craft Kit by A TO Z
Atoz£5.454.3★212 rev
Lekeeu Knitting Kit for Beginners Adults Children - 12 Colours Yarn & 2 Bamboo Knitting Needles
Lekeeu£7.424.3★129 rev
Buttonbag Knitting Craft Kit Learn to Knit - Kids Crafts kit - Suitable for All Levels - Simple Patterns and Full Instructions - Childrens Craft Kit with Gift Suitcase
Buttonbag£22.384.4★185 rev
My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)
JMS we create smile£4.274.4★32 rev
Galt Knit and Sew Kit Fun Introduction to Sewing and Knitting for Children Portable Kids Sewing Case Early Learning Craft Kit for Kids Children Activity Pack for Girls and Boys Ages 7 Years Plus
Galt£19.684.0★30 rev
Newest
by launch date
Navoys My First Knitting Kit Design & Create Your Own Accessories Beginner Craft Set with Instructions Coloured Wool & Needles (1)
Navoys£4.203 rev
Beginners Knitting Set 19Pcs Knitting Kit Knitting Kits for Adults Children Craft Knitting Starter Kit Dishcloth Knitting Kit inclusive 12 Colour Yarn 1 Crochet Hook 5 Marking Pins 1 Sewing Needle
Hiuyavy£6.101 rev
My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)
JMS we create smile£4.2732 rev
KYEDGC 21 Pcs Knitting Kit 12 Colours Yarn & 2 Bamboo Knitting Needles Kids Knitting Starter kit for Beginners Adults Dishcloth Knitting Kit Craft Knitting for Beginners kit for Handcrafts Arts
KYEDGC£6.9818 rev
Lekeeu Knitting Kit for Beginners Adults Children - 12 Colours Yarn & 2 Bamboo Knitting Needles
Lekeeu£7.42129 rev
Trending
90-day click momentumNavoys My First Knitting Kit Design & Create Your Own Accessories Beginner Craft Set with Instructions Coloured Wool & Needles (1)
Navoys£4.203.5★
Pllieay 10 PCS Cross Stitch Kits for Beginners Embroidery Beginner Kits for Kids 7-13 Include Instructions Cross Stitch Kits with Pattern Needlepoint Kits for Embroidery Projects
Pllieay£16.144.2★
Beginners Knitting Set 19Pcs Knitting Kit Knitting Kits for Adults Children Craft Knitting Starter Kit Dishcloth Knitting Kit inclusive 12 Colour Yarn 1 Crochet Hook 5 Marking Pins 1 Sewing Needle
Hiuyavy£6.105.0★
My 1st Knitting Set Design and Create Your Own is Ideal for Beginners and Children Kit Includes Instructions Coloured Wool and Needles (1 Pack)
JMS we create smile£4.274.4★
My First Knitting Set - Girls Creative Junior Craft Kit by A TO Z
Atoz£5.454.3★
What buyers say about kids knitting starter kit
What buyers praise and complain about, mined from review topics.What buyers love
“value for money”
“pretty good quality”
“Gift”
“Right size”
“Easy to use”
“Clear instructions for beginners”
“This was great fun for our eight year old granddaughter”
“Great little pack”
“The kit arrives looking extremely friendly”
“Worked exactly as expected”
What buyers complain about
“The wools not the best”
“Misleading”
“That it doesnt work”
“Rubbish, worth 99p max”
“The wool was too thin for a beginner”
“As a beginner set there were no instructions”
“theyre difficult to handle for a beginner”
“They are not of great quality”
Top return reasons
Common questions
- Is kids knitting starter kit profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the kids knitting starter kit niche?
- 12 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in kids knitting starter kit?
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Functionality-Overall. The return rate is 0.6%.
- What does it cost to enter the kids knitting starter kit niche?
- Listings span £3.05–£22.38; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.