Kids Insoles
FailPrices span $2.97–$12.28, mostly outside the sweet spot, so Kids Insoles is a Fail.
- Flapen Score
- 45 / 100Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 4845
- Market size
- £43K/yr101K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 61%top-5 click share · 19 brands · 23 sellers
Flapen Score
Kids Insoles against its category
The dotted line is the Fashion average. Past it, Kids Insoles is stronger. Inside it, weaker.
Market
The Kids Insoles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Kids Insoles 101K times last year and spent an estimated £43K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £43Ka year
- Peak month
- September5.2× the quietest month
- Top search term
- kids insoles42K searches a year
02 · Price
A sale here is worth £5.13.
Listings sell for £5.13 on average, from £2.97 to £12.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.13 that is £1K to £3K a year per listing.
- Average price
- £5.13under the $15 to $100 sweet spot
- Price range
- £2.97–£12.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #196 within Shoe, Jewellery & Watch Accessories. It carries 398 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #196in Shoe, Jewellery & Watch Accessories
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 398per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Kids Insoles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VivoFoot 2 Pair Kids Anti Odor Cotton Cut-to-Size Comfortable Shoe Insoles
- Price
- £5.61
- Rating
- 4.4/5
- Reviews
- 1,159
- Age
- 3y ago
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Kaps Arieto Cut to Fit Quality Shoe Insoles for Kids Breathable Prevent Blisters Calluses and Smell Fresh Cut to fit / cut to size Multicolour
- Price
- £4.37
- Rating
- 4.3/5
- Reviews
- 3,716
- Age
- 8y ago
WLLHYF 3 Pairs Shoe Insoles for Kids Memory Sponge Shoe Inserts Kids Heel Grips Soft and Breathable Child Size Insoles Cut Any Size for Children and Toddler Spring Summer
- Price
- £4.32
- Rating
- 4.3/5
- Reviews
- 801
- Age
- 3y ago
Kids Memory Foam Insoles Sport Comfort Child Replacement Insole Shoe Sole Inserts for for Children and Toddler Cut-to-Size (Black 23CM Big Kids 1.5-4)
- Price
- £4.80
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 1y ago
Trending
90-day click momentum
CCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago
ROCKTAKIN Kids Arch Support Shoe Inserts Children Orthotics Shoe Insoles with PU Foam Cushioning for Flat feet Plantar Fasciitis Feet Heel Pain Relief
- Price
- £12.28
- Rating
- 4.2/5
- Reviews
- 503
- Age
- 3y ago
2 Pairs of Kids Shoe Insoles Comfortable Arch Support Insoles Trim to Fit Perfect for Sneakers and School Shoes
- Price
- £3.19
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch date
2 Pairs Kids Insoles for Sneakers Children Memory Sponge Insoles Cuttable Comfort Insert Washable Replacement Breathable Latex Shoe Sole Children Replacement Insole for Support Shock(Black)
- Price
- £4.14
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 9mo ago
CCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33
- Price
- £5.76
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 10mo ago
2 Pairs of Kids Shoe Insoles with Arch Support Shock-Absorbing Cushioning for Sneakers and School Shoes Trim to Fit for Custom Comfort
- Price
- £2.97
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 10mo ago
Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes
- Price
- £3.18
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
- Price
- £3.16
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 93%
Open market
23%
- Kaps17%
- VivoFoot15%
- WLLHYF14%
- Kaelix13%
- Gardenife9%
- OMBRISA8%
Demand
Kids Insoles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.2×
Search terms
Top Kids Insoles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids insoles42K/yr
- childrens insoles11K/yr
- kids shoe insoles7K/yr
- insoles for kids12K/yr
- insoles kids6K/yr
- kids insoles size 15K/yr
- shoe insoles for kids3K/yr
- kids insoles size 25K/yr
- kids insoles size 34K/yr
- kids insoles size 134K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Insoles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt last a week
It doesnt last long
Fell to bits quickly
They feel cheap
Quality seems awful
Absolutely rubbish
this wont fit
Too narrow for a size 37
Running small
All blurred
They came all blurred so you could not see the numbers of the different shoes
Well, if they wont have the colorful print, they would be good
Love
Very comfortable
my son said the shoes are comfortable with them
also very comfy on the feet
perfectly fit
Fit well into my sons shoes
The size was just right
He likes the design of them too
First, the cut-to-fit design is very convenient
Fun designs, nice a thick insole and easy markings for you to cut to size
You can cut to size & they are nice & soft
Good value and easy to cut
Easy to cut to size
Overall, these insoles offer good comfort, easy customization, and solid value for the price
Excellent quality and easy enough to trim to size with a handy paper template too
Good quality
Return
1.0% Return rate 79% Fixable by listing
this wont fit
Too narrow for a size 37
Running small
Daughter refused to wear them because they were to uncomfortable
They feel cheap
Quality seems awful
Absolutely rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Insoles questions
Answered from the same tracked data.