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Kids Insoles

prices mostly outside the sweet spot ($2.97–$12.28) — Kids Insoles doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 11Growth 18Conversion 80Competition 40Returns 95Price range 0Avg price 14Brand share 60Review moat 80Quality gap 68
This niche Category average

Is Kids Insoles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Kids Insoles is a £43K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Kids Insoles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 8.3% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr13K
Search volume / yr-13.4%101K
Conversion rate8.3%
Avg price£5.13

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers19 · 23
Top-5 product click share61%
Open market31%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews398

Top Kids Insoles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

23%

  • Kaps17%
  • VivoFoot15%
  • WLLHYF14%
  • Kaelix13%
  • Gardenife9%
  • OMBRISA8%

Kids Insoles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume101KCVR8.3%Products28Brands19Top 5 Brands69%OOS Rate4.5%Rating4.3★Reviews398Avg BSR#196
10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.2×

Top Kids Insoles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids insoles42K/yr
  • childrens insoles11K/yr
  • kids shoe insoles7K/yr
  • insoles for kids12K/yr
  • insoles kids6K/yr
  • kids insoles size 15K/yr
  • shoe insoles for kids3K/yr
  • kids insoles size 25K/yr
  • kids insoles size 34K/yr
  • kids insoles size 134K/yr

What reviews say buyers love and hate about Kids Insoles

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Comfort-Overall28%

Very comfortable

Size-Overall12%

perfectly fit

Design-Overall9%

He likes the design of them too

Cutting/Trimming8%

You can cut to size & they are nice & soft

Quality-Overall7%

Overall, these insoles offer good comfort, easy customization, and solid value for the price

What buyers complain about

80% of reviews
Durability25%

Didnt last a week

Quality-Overall15%

They feel cheap

Size-Overall15%

this wont fit

Visibility8%

All blurred

Color8%

Well, if they wont have the colorful print, they would be good

Kids Insoles return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Comfort-Overall
6%
3Thin
5%
4Feet Fit
4%
5Quality-Overall
3%

Common Kids Insoles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Insoles 45/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -13.4% over the last 90 days.
Search demand for Kids Insoles on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 5.2× the quietest.