kids insoles
Skip itPrices mostly outside the sweet spot ($2.97–$12.28) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Great398.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 101K searches
Price range
Bad£2.97–£12.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, kids insoles is a £43K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kids insoles market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 4.5%
- Avg brand age
- 46 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
61%
Top 20: 93%
Open market
23%
- Kaps17%
- VivoFoot15%
- WLLHYF14%
- Kaelix13%
- Gardenife9%
- OMBRISA8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 5.2×
Top kids insoles search terms
- kids insoles42K/yr
- childrens insoles11K/yr
- kids shoe insoles7K/yr
- insoles for kids12K/yr
- insoles kids6K/yr
- kids insoles size 15K/yr
- shoe insoles for kids3K/yr
- kids insoles size 25K/yr
- kids insoles size 34K/yr
- kids insoles size 134K/yr
Top kids insoles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VivoFoot 2 Pair Kids Anti Odor Cotton Cut-to-Size Comfortable Shoe Insoles
VivoFoot£5.614.4★1,159 rev
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
Kaelix£3.164.7★16 rev
Kaps Arieto Cut to Fit Quality Shoe Insoles for Kids Breathable Prevent Blisters Calluses and Smell Fresh Cut to fit / cut to size Multicolour
Kaps£4.374.3★3,716 rev
WLLHYF 3 Pairs Shoe Insoles for Kids Memory Sponge Shoe Inserts Kids Heel Grips Soft and Breathable Child Size Insoles Cut Any Size for Children and Toddler Spring Summer
WLLHYF£4.324.3★801 rev
Kids Memory Foam Insoles Sport Comfort Child Replacement Insole Shoe Sole Inserts for for Children and Toddler Cut-to-Size (Black 23CM Big Kids 1.5-4)
Gardenife£4.804.5★185 rev
Newest
by launch date
2 Pairs Kids Insoles for Sneakers Children Memory Sponge Insoles Cuttable Comfort Insert Washable Replacement Breathable Latex Shoe Sole Children Replacement Insole for Support Shock(Black)
Quilax£4.145 rev
CCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33
CCSOFTIME£5.7625 rev
2 Pairs of Kids Shoe Insoles with Arch Support Shock-Absorbing Cushioning for Sneakers and School Shoes Trim to Fit for Custom Comfort
Yonfas£2.975 rev
Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes
kofihety£3.181 rev
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
Kaelix£3.1616 rev
Trending
90-day click momentumCCSOFTIME Comfort Leather Memory Foam Insoles for Kids Women Men Thin Cushion Inner Soles Breathable Pigskin Inserts for Trainers Work Boots Walking Hiking Shoes EU33
CCSOFTIME£5.764.4★
Kids Shoe Insoles 2 Pairs of Arch Support Insoles for Childrens Shoes Soft Foam Cushioned Inserts for Sneakers Trainers School Shoes Trim-to-Fit Breathable
Kaelix£3.164.7★
Kids Memory Foam Shoe Insoles - 2 Pairs of Arch Support Insoles Trim to Fit Ideal for Sneakers and School Shoes
kofihety£3.184.0★
ROCKTAKIN Kids Arch Support Shoe Inserts Children Orthotics Shoe Insoles with PU Foam Cushioning for Flat feet Plantar Fasciitis Feet Heel Pain Relief
ROCK TAKIN£12.284.2★
2 Pairs of Kids Shoe Insoles Comfortable Arch Support Insoles Trim to Fit Perfect for Sneakers and School Shoes
Solvayne£3.195.0★
What buyers say about kids insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable”
“perfectly fit”
“He likes the design of them too”
“You can cut to size & they are nice & soft”
“Overall, these insoles offer good comfort, easy customization, and solid value for the price”
“These are affordable”
“They do the Job”
“durable”
“Worked well for my daughters. clip clop”
“Easy to put in”
What buyers complain about
“Didnt last a week”
“They feel cheap”
“this wont fit”
“All blurred”
“Well, if they wont have the colorful print, they would be good”
“Very stiff”
“Daughter refused to wear them because they were to uncomfortable”
“Brifhr and smell”
Top return reasons
Common questions
- Is kids insoles profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the kids insoles niche?
- 19 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in kids insoles?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for kids insoles peak?
- Demand peaks in Aug–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the kids insoles niche?
- Listings span £2.97–£12.28; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.